Search Engine Land

FEBRUARY 29, 2024

” “I get that it’s 2024 and things are moving faster than ever, but when they roll out a new ad format, of which we have seen about ten in past few weeks, it would be really helpful if they explained how these new ads work and what changes they imply via auction dynamics.” What Google is saying.

X-functional 124

X-functional Engineering Launch Clients 124

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Conversion 91

Conversion Objectives and Key Results Drivers/motivators Trust 91

Search Engine Land

APRIL 29, 2024

Many SEOs tend to advise using ccTLDs in each market if you have the resources. Heaven help anyone who says subdomains are just as viable. At the very least, we wanted to understand how popular different domain structures were. Get the daily newsletter search marketers rely on. Others argue for subdirectories with a gTLD.

E-commerce 106

E-commerce Territory Represent Up-sell 106

Search Engine Land

JANUARY 22, 2024

The one about marketing effectiveness. It’s my ball, and I’ll take it home if you don’t do as I say…’ We’ve all been there as kids. You’re out playing ball, and when things don’t go how the ball owner wants, the kid gets annoyed and threatens to stop playing with us all.

Engineering 115

Engineering Legal Education Trust 115

Search Engine Land

MAY 3, 2024

The other elephant in the room is how long the update took to roll out , which presents a heap of complications compared to traditional data. I’d say, in this case, it’s almost entirely irrelevant. Looking at a “peak” moment in time (in our case, one out of 45 days) is not how this update should be analyzed.

Construction 121

Construction Follow-up Start-ups Presentation 121

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. You’re told that you need PR, which stands for press release, right?

Legal 91

Legal Launch Campaign Trust 91

Partners in Excellence

MARCH 7, 2024

Marketers sell! My friend David Brock sent me an email that started with “Carlos, yeah, yeah, I know you are a marketer, but you are also a terrific seller.” I have spent the majority of my 30-year career in B2B marketing roles, but along with that, I have had the opportunity for most of those years to also work in selling roles.

Sell 119

Sell Tradeshows Pitch Up-sell 119

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 95

E-commerce Hospitality Customers Strategize 95

SaaStr

MARCH 22, 2024

And what it says is that even though Seed stage investing remains arguably as strong as ever … Series A hasn’t bounced back. What’s most important is after a seed round … how hard is it to raise another round? Raising a Series A is as hard as it’s been since 2018 is the answer. This just makes sense.

Growth 122

Growth Price Presentation 122

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Still, 25% said it didn’t matter how often they were contacted as long as it was relevant to their interests.

Contact 112

Contact Process 112

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. Let’s say the total revenue we and our competitors are getting totals $1B. It’s from Gartner analysis, now about 3-4 years old, but still relevant. That’s roughly 40 companies actively engaged in buying.

Growth 120

Growth Pipeline Represent Closing 120

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. It’s all about looking at each activity and how it contributes to overall performance.

Strategize 98

Strategize Negotiate Follow-up Growth 98

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology.

UX 100

UX Technology Technology Up-sell 100

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Welcome to 2024! I didn’t invent this exercise.

Government 128

Government Strategize Start-ups Technique 128

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

E-commerce 78

E-commerce Hospitality Strategize Follow-up 78

Martech

JANUARY 18, 2024

Use AI but don’t let it chip away at your respect for the skills of marketing. Sometimes I use AI so much that it says, “I’m done talking about this topic.” My point is that there are a lot of people who don’t have respect for the skills of marketing, the way marketing is created — just get me leads, just get me customers.

Represent 106

Represent Consult Clients Service 106

Search Engine Land

FEBRUARY 22, 2024

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What Google is saying. ” Get the daily newsletter search marketers rely on. Read our GA4 guid e for more information on how to use the platform.

User Experience 100

User Experience Campaign Process Product 100

Search Engine Land

FEBRUARY 29, 2024

Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. What SE Ranking is saying. ” What Google is saying. ” Get the daily newsletter search marketers rely on. Why we care. The findings.

Niche 130

Niche Retail Presentation Closing 130

Search Engine Land

FEBRUARY 26, 2024

Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN. And their advertising organization and how they monetize was not very good either.” ” What Google is saying. Justice Department.

Territory 113

Territory Engineering Market share Sell 113

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? To the OG software people who read SaaStr, Jason is “the guy,” Sam says. To the OG software people who read SaaStr, Jason is “the guy,” Sam says. He’s invested in startups as a VC since 2013 and has 10x his fund. 50, and package it up for another $.50

Engineering 97

Engineering Price Cross-sell Niche 97

Partners in Excellence

MARCH 20, 2024

How do I handle objections… ?” I refine them, suggesting a certain industry or market. I test across different roles, markets, different issues. ” There’s something, despite how mediocre the responses are, that are provoking popularity. What are qualifying questions… ?

Gaming 124

Gaming Engineering Presentation Start-ups 124

Partners in Excellence

JANUARY 4, 2024

Whenever I read these pearls of wisdom about the single right way to do things, I sigh and say, “Well, it depends… ” (At least that’s short). We are pummeled with “deep insights” and “expertise” on the single right way to do something. The number of words/tone or call to action of that email.

Objection handling 103

Objection handling Healthcare Territory Sports 103

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. and Australia, as well as interviews with marketing experts.

Government 96

Government Niche Customers Process 96

Search Engine Land

MAY 3, 2024

When I say anything, the response I get is concern from people. It’s bizarre to me, no one would say anything if you were learning a language or going to the gym.” There seems to be this new “thing” emerging online. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. I just don’t mention it anymore.

Contract 97

Contract Start-ups Drivers/motivators Meeting 97

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions. This redundancy is expensive and inefficient.

Technology 92

Technology Technology Consult Service 92

SaaStr

DECEMBER 29, 2023

In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more. Q: How do you stand out in terms of customer acquisition against large competitors who aren’t incorporating AI? The market wants it. Literally,” Jason says.

Customers 90

Customers Price Growth Construction 90

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 96

Government Technology Technology Start-ups 96

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Education 97

Education Entertainment Networking Legal 97

Search Engine Land

MARCH 22, 2024

of the global search market share in February, per StatCounter. OpenAI CEO Sam Altman seems to think it would be “cool” to figure out how to integrate LLMs and search – essentially changing the way people search and think about it. Then along came Google. It did Search better. It has ascended to monopoly status and 91.6%

Engineering 119

Engineering Launch Product Market share 119

Martech

APRIL 22, 2024

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. million pictures. “It

Legal 104

Legal Technology Technology Trust 104

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Dig deeper: Marketing on Threads — What you need to know How topic tags work. What Threads is saying. Why we care.

Conversion 113

Conversion Process 113

SaaStr

OCTOBER 6, 2023

Those founders hold a special kind of “not hatred,” says Michael Seibel, Managing Director and Group Partner at Y Combinator, but a special kind of something for those investors and a desire to prove them wrong. This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit.

Pitch 86

Pitch Presentation Price Start-ups 86

SalesLoft

MARCH 28, 2024

As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. Who goes into a relationship with a vendor hoping to change them? Rob Cummerson , that’s who. One of the things that your team were brilliant at [was] the heavy lifting.

Technology 90

Technology Technology Gaming Trust 90

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. ” Textbook definition of invasion of privacy — Steve Huskey (@TalkNerdie2Me) December 15, 2023 How it works. .” What CMG is saying. Leading U.S. Why we care.

Conversion 131

Conversion Territory Pitch Sell 131

Salesforce

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the web.

Engineering 104

Engineering Start-ups Follow-up Up-sell 104

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

B2B 109

B2B Advertising/ Marketing Negotiate Management Consulting 109