Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 106

Lead generation Engineering Technology Technology 106

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Why do people think growth hacking in marketing is controversial?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 48:09 – One thing that is working for James in go-to-market right now. 48:09 – One thing that is working for James in go-to-market right now.

GTM 77

GTM Pipeline B2B Growth 77

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? SaaStr 702: Hitting Hypergrowth: How to Take Your SaaS Company from $25M to $100M+ and Beyond with Amplitude CEO, Spenser Skates  4. How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 3.

Pitch 84

Pitch Go To Market Sales Growth 84

SaaStr

JANUARY 11, 2022

Canva hit $1B in ARR at the end of last year. Zach Kitschke, the CMO at Canva, has been a part of this hypergrowth since the beginning, and took on v arious roles in marketing, customer service, and product management teams. Community is a key part of Canva’s success. Canva started this by design-teaching workshops.

Niche 81

Niche Drivers/motivators Launch Growth 81

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

CRM 123

CRM Technology Technology Campaign 123

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Understood?

Campaign 84

Campaign Customers Technique Strategize 84

Martech

MARCH 28, 2024

Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

GTM 58

GTM Cross-sell Price Contact 58

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Campaign 83

Campaign Represent Clients Launch 83

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Engineering 142

Engineering Represent CRM Launch 142

Lead Fuze

JUNE 29, 2023

Having a sharp business acumen is critical for any advanced level professional with an IQ of 150 to succeed in today’s competitive market. As a sales rep, recruiter, startup owner, marketer or small business proprietor, understanding this concept can significantly enhance your success in today’s competitive market.

Strategize 52

Strategize Profit margin Strategic planning Trust 52

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

Campaign 94

Campaign Start-ups Growth Launch 94

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. Needless to say, it’s really important to know how to create this special mission statement.

Up-sell 98

Up-sell Follow-up Meeting Sell 98

SaaStr

OCTOBER 28, 2022

Almost always — no matter how freemium you want to go in SaaS, you should at least have a paid edition on Day 1. And most importantly, freemium is rarely a magical marketing strategy on it own. And most importantly, freemium is rarely a magical marketing strategy on it own. Again, Slack and Zoom, Canva and Grammarly.

B2B 106

B2B Start-ups Customers Product 106

SaaStr

NOVEMBER 10, 2023

At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale. So, let’s see what’s coming.

Hospitality 94

Hospitality Entertainment Presentation Promote 94

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. This is a perfect example of how generative AI technology is starting to move toward a blended approach between text and visuals.

Campaign 94

Campaign Construction Launch Education 94

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. Facebook is a very different place compared to when it first entered the marketing scene. Instant Pot. Members: 2.5

Electricity 98

Electricity Networking Technique Prospecting 98

SaaStr

DECEMBER 28, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last week with Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures. And how big is your current fund? Check that out here.

Non-Profits 79

Non-Profits Intrinsic Healthcare Education 79

SaaStr

APRIL 27, 2023

HiBob is on a mission to transform how organizations operate in the modern world of work with its HR platform, “Bob” Leading the way for the future workplace, Bob offers resilient, agile technology that wraps all the complexities of HR processes into a game-changing, user-friendly tool that touches every employee across the business.

Commission 80

Commission Finance Negotiate Pipeline 80

Hubspot

OCTOBER 22, 2020

These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong. This is especially true in Australia, which hosts startups from Sydney to Melbourne.

Minimum Viable Product 93

Minimum Viable Product Sports Construction Campaign 93

Hubspot

APRIL 14, 2021

In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. Use these examples as inspiration as you're designing your own. Use interactive elements : Videos or animated graphics can go a long way towards making your website look sleek and professional.

Entertainment 95

Entertainment Real Estate Retail UX 95

Lead Fuze

APRIL 6, 2022

You need more than ordinary marketing tactics to create a foothold in this landscape. Visual marketing for lead generation has emerged as one of the most impressive techniques for marketers to grow their businesses. . Why are more and more marketers investing in visual marketing for lead generation? .

Lead generation 52

Lead generation Technique Niche Campaign 52

Search Engine Land

OCTOBER 20, 2023

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. If you have collections of review content on your site, these pages could be useful, but you need to do proper keyword research to ensure that the pages you’d generate will be well-positioned to rank on your site for the targeted query.

X-functional 116

X-functional Gaming Entertainment B2B 116

Veloxy

OCTOBER 17, 2022

There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets! So much of the Salesforce Dreamforce 2022 focus was directly and indirectly on automation and how it can help your sales. First among the collaboration tools was the canvas feature.

Technique 130

Technique Lead generation Pipeline Gaming 130

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. Below, we'll review what social media cards are and how to create them.

Represent 101

Represent Promote Referrals Start-ups 101

Search Engine Land

AUGUST 3, 2023

So many marketers overlook their own network as a resource, focusing solely on cold outreach and missing out on opportunities for more natural, relevant links. Dig deeper: Why most brands fail at link building: Top 5 mistakes Get the daily newsletter search marketers rely on. Building links that are relevant to your niche is critical.

Niche 95

Niche Strategize Consult Gaming 95

ConversionXL

JUNE 30, 2021

For you, it’s the linchpin that powers your sales and marketing efforts. You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Martech

FEBRUARY 8, 2022

The enhancements include a consolidated No Code Designer within which users can design and launch applications, and the Freedom UI Designer, a canvas on which users will have freedom to build and customize UI/UX in conformity with brand standards. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Launch 81

Launch UX Process Customers 81

Hubspot

DECEMBER 7, 2020

The recent COVID-19 pandemic has changed how we think about a lot of things. How do I stay connected to my team if we’re all remote?”, While we’ve all found different answers to these questions, one thing is consistent: COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways.

Technology 101

Technology Technology Drivers/motivators Meeting 101

SaaStr

JANUARY 6, 2022

Even with these market wobbles, if you’re fortunate enough to be a “hot” startup in SaaS today you may find yourself oversubscribed in a fundraising round, and/or with investors that really want to invest between rounds when you don’t want or need any more money. Now, I used to think this was a sign of investor weakness. And it can be.

Finance 87

Finance Price Up-sell Sell 87

SaaStr

MARCH 10, 2023

At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Marketing-led growth and tailored messaging were the name of the game. Buying decisions have shifted to you, to us, to consumers.

Growth 78

Growth Product Cold Call Process 78

Search Engine Land

FEBRUARY 10, 2023

The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? Generating research you can use in SEO-focused content. Performing specific SEO tasks to support your content creation, like keyword research or content clustering.

Angle 100

Angle Niche Start-ups Engineering 100

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

JUNE 20, 2023

“There is no sustainable use case for evil AI.” ” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. It is a choice — and not an easy one.

Government 104

Government Launch Gaming Follow-up 104

Hubspot

JANUARY 9, 2024

The canvassing technique is also used to gather information (usually through survey responses), for campaigning, and by different charitable groups. But in the case of B2B sales, reps are more likely to canvas workplaces. The art of door-to-door sales is timeless — even during the rise of modern sales strategies. But that’s not all.

Objectives and Key Results 72

Objectives and Key Results Sales Trust Up-sell 72

ClickFunnels

JANUARY 17, 2023

And you’re asking yourself, “Okay… how do I sell the book?” I’m going to show you how to create a high-converting landing page for your book that converts well and helps you grow your online business. Once you’re done, you can connect your own private domain or use the free one we provide you with. Which software?

E-commerce 130

E-commerce Niche Up-sell Trust 130