Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 98

Lead generation Campaign Contact Follow-up 98

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 113

Objectives and Key Results Lead generation Campaign Up-sell 113

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes. More than Instagram Stories.

Consult 118

Consult Contact Process Customers 118

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Ease of creating content TikTok, Instagram and other social platforms have made it easier for audiences to create content. As a result, they’ve gone as far as to create their own UGC search filter, Google Perspectives.

Engineering 118

Engineering Trust Click Through Rate Promote 118

Search Engine Land

NOVEMBER 3, 2022

Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. Subscriptions on Instagram. Fans can send gifts on Reels by purchasing Stars within Instagram.

Education 93

Education Launch Engineering Sell 93

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 128

Retail X-functional Launch Non-Profits 128

Search Engine Land

NOVEMBER 1, 2022

Meta also announced in March that they were testing a content-based inventory filter for Facebook Feed and Instagram Feed. Meta may not be the most popular ad platform for advertisers anymore, but it’s climbing the ranks again as far as giving marketers more control over their brand safety options.

Engineering 109

Engineering Meeting Process 109

Search Engine Land

MAY 16, 2024

In Google’s Gemini era, apparently, links will now live in a Web filter. If you’re lucky, Web will be the fourth option you can choose (after All , Images , Video and News ) – or you may have to hunt for the Web filter under the More options. Clearly, he wasn’t wrong. We knew this was coming.

Gambling 65

Gambling Launch Follow-up Engineering 65

Martech

MARCH 22, 2022

Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. This way, consumers don’t have to search for products in another environment, and marketers will have a better idea of the impact the creator had on the sale. Why we care.

Campaign 99

Campaign Follow-up Launch Promote 99

Heinz Marketing

APRIL 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. What do expert marketers and good cooks have in common? There are many places to find new meal ideas, like Pinterest, Instagram pages, and blogs, but this app makes it easy to browse, save, and follow recipes. Heinz Marketing’s Best Recipes.

Consult 106

Consult Follow-up Campaign Meeting 106

Search Engine Land

MARCH 30, 2023

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. The AI system classifies content, including text, video, and images, within Facebook and Instagram Feeds to determine if it complies with monetization policies. Dig deeper.

Click Through Rate 79

Click Through Rate Technology Technology Trust 79

Search Engine Land

APRIL 23, 2024

However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. Content Using popular sounds, filters and ideas can help your TikTok videos get on the For You page faster.

Entertainment 115

Entertainment Objectives and Key Results Follow-up Engineering 115

Search Engine Land

NOVEMBER 13, 2023

Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram. Get the daily newsletter search marketers rely on. But what exactly should you be looking at? SUBSCRIBE See terms. Do review ads perform well?

Campaign 117

Campaign Lead generation Conversion Growth 117

Hubspot

SEPTEMBER 20, 2022

To make things a little easier, LinkedIn offers a handy prospecting tool, LinkedIn Sales Navigator , that offers improved search capabilities, lead recommendations, advanced filtering, and more networking visibility. Your marketing team can target by demographic, geographical location, and user interests.

Prospecting 70

Prospecting Cold Call Networking Relationship building 70

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 127

A/B testing Engineering Launch Drivers/motivators 127

Hubspot

JANUARY 23, 2019

With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience. How to Post on Instagram.

Networking 101

Networking 101

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Sales Pop!

DECEMBER 5, 2022

Do you want to know how you could use Instagram to increase your sales? Using platforms such as Instagram is not only a great way to increase your brand awareness but also your sales. By taking advantage of all that Instagram offers, businesses can boost sales and reach new customers. Increase Engagement. Build Brand Awareness.

Niche 52

Niche Promote Sales Follow-up 52

Search Engine Land

NOVEMBER 16, 2023

Facebook Facebook and Instagram are always worth testing because of their scale and format options. Since your audiences will be fairly broad, tailor your messaging and creative appeal to the specific needs and challenges of your ICP to help filter out others who don’t fit. SUBSCRIBE See terms. Identify the KPIs for lower-funnel (e.g.,

B2B 103

B2B Campaign Follow-up Growth 103

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Skeptics might say no.

Product 101

Product Retail Technology Technology 101

Martech

JULY 26, 2021

Marketing managers can be painstaking, sifting through the data to find the right segment, crafting the right image and linking it to the right words to send the right message. We focus on Instagram. People do not generally use Instagram to be negative, unlike Twitter, “where people go to complain,” he said. she said. “By

Campaign 111

Campaign Follow-up Trust Up-sell 111

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. Instagram is a popular photo and video sharing platform, so it’s very visually stimulating.

B2C 121

B2C Entertainment Sports B2B 121

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Hubspot

MARCH 23, 2018

Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Instagram vs. Snapchat. Winner: Instagram.

Follow-up 78

Follow-up Up-sell Campaign Sell 78

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. ReciteThis.

Follow-up 101

Follow-up Strategize 101

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Music and Effects.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

ConversionXL

SEPTEMBER 20, 2021

Ahead of both Instagram and Facebook, it has the highest ROI for video content. Once you do master your organic marketing strategy, you can bring YouTube ads into the game. As with any marketing play, make sure to align your ads with the stages of the funnel. YouTube generated $19.77 billion in ad revenue in 2020.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 75

A/B testing Engineering Launch Drivers/motivators 75

Search Engine Land

JULY 13, 2023

Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Effects TikTok Effects and Filters are used to customize videos and add details, very similarly to Instagram or Snapchat filters. Or the hashtags. Or even verbally stated in the video. SUBSCRIBE See terms. Your cover image is important, too.

Niche 94

Niche Real Estate Engineering Follow-up 94

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Niche 103

Niche Technology Technology Trust 103

Hubspot

MARCH 5, 2020

If you're a small business marketer, the truth is that your day-to-day marketing processes probably won't change completely. While some of these changes might not impact the way you work until later on, 5G's pure speed might streamline or quicken your online marketing tasks in the near future. How 5G Will Impact Marketers.

Networking 100

Networking Technology Technology Gaming 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

Legal 101

Legal Promote Follow-up Campaign 101