Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). ” Get the daily newsletter search marketers rely on. Promo codes.

Retail 117

Retail Campaign Launch Networking 117

Martech

MAY 21, 2024

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Respondents were more than twice as likely to buy a product promoted by a woman athlete than another influencer. Instagram is the top platform for women athletes (by followers). Why we care.

Sports 94

Sports Promote Follow-up Process 94

ClickFunnels

JULY 7, 2021

, as well as from my own experience as an online marketer. It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. The Dream 100 is basically a collection of 100 influencers — bloggers, podcasters, Instagramers, YouTubers, etc. —

Lead generation 246

Lead generation Niche Sales Pitch 246

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Legal requirements.

Commission 103

Commission Legal Promote Service 103

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

User Experience 89

User Experience Advertising/ Marketing Launch Networking 89

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 92

Lead generation Campaign Contact Follow-up 92

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Get the daily newsletter search marketers rely on.

Niche 119

Niche Promote Campaign Launch 119

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. But how should you introduce it to the market? Did you know that the influencer marketing industry has been growing steadily for the last five years? In 2021 the industry is projected to reach a market size of $13.8 Continue reading….

Product 148

Product Niche Launch Promote 148

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. How has it been for you? Image: Sprinklr.

Gambling 118

Gambling Entertainment Gaming Campaign 118

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 108

Objectives and Key Results Lead generation Campaign Up-sell 108

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Search Engine Land

MAY 20, 2024

It’s the same for email marketing. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. Instagram traffic. If your target market is between 18 and 34 , Instagram is still your top choice for marketing.

Niche 120

Niche UX Construction Start-ups 120

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Promoting a business or company. Audience is much smaller compared to Instagram. Discussing interests.

B2B 133

B2B Networking Promote B2C 133

Heinz Marketing

MARCH 25, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Instagram has been a long ignored social media platform for us as an organization. We probably haven’t given it a fair shot for B2B Marketing, to be honest, but that’s a post for another day.) . That’s where Instagram came in for us.

B2B 106

B2B Promote Consult Networking 106

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

Retail 106

Retail Promote Customers Start-ups 106

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 97

Launch Follow-up Retail Networking 97

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. So what does Threads mean for marketers? It looked like Twitter.

Entertainment 86

Entertainment Launch Territory Sports 86

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. Remember, the right price can make your listing irresistible.

Hospitality 52

Hospitality Strategize Price Promote 52

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Otherwise, Meta will not approve your ads.

Campaign 87

Campaign Promote B2C Launch 87

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 103

Retail Campaign Strategize Strategic planning 103

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing? The obvious competitors are Instagram and Twitter.

B2B 103

B2B Non-Profits Government Trust 103

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. Instagram versus TikTok. versus 6.2%).

Campaign 93

Campaign Niche Education Launch 93

Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. So, how can you prepare your performance marketing team for this change? Get the daily newsletter search marketers rely on.

Price 92

Price Promote Networking Engineering 92

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Ease of creating content TikTok, Instagram and other social platforms have made it easier for audiences to create content. Get the daily newsletter search marketers rely on.

Engineering 113

Engineering Trust Click Through Rate Promote 113

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 108

B2B Launch Campaign Entertainment 108

Search Engine Land

AUGUST 24, 2023

Get the daily newsletter search marketers rely on. Commenting on the new Branded Content search feature, Meta said: "Ads are just one way for businesses to promote a product or service on Facebook and Instagram. They can also work together with a content creator to promote something in a post, story, video or reel.

Campaign 93

Campaign Gambling Territory Promote 93

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset.

Healthcare 131

Healthcare Strategize Promote Campaign 131

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. Download the Instagram app. Complete your profile. Post some content.

Promote 101

Promote Follow-up Appointment Start-ups 101

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. But where are marketers going if Twitter is no longer their go-to option for advertising? Marketers can’t currently place ads on Threads, but it is expected Meta will be announcing ad space in the not-too-distant future.

Gambling 95

Gambling Launch Networking Promote 95

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Get the daily newsletter search marketers rely on. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming.

Niche 115

Niche Promote Contact Gaming 115

Search Engine Land

AUGUST 24, 2023

While Threads currently doesn’t display ads, brands utilizing its paid promotion options might experience substantial growth in reach and potentially higher conversions. Get the daily newsletter search marketers rely on. How it works. The web version of Threads, threads.net , works in a similar way to the app.

Promote 93

Promote Engineering Growth Closing 93

Sales Pop!

DECEMBER 5, 2022

Do you want to know how you could use Instagram to increase your sales? Using platforms such as Instagram is not only a great way to increase your brand awareness but also your sales. By taking advantage of all that Instagram offers, businesses can boost sales and reach new customers. Increase Engagement. Build Brand Awareness.

Niche 52

Niche Promote Sales Follow-up 52