Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. Make it into a highlight.

Promote 101

Promote Follow-up Drivers/motivators Up-sell 101

Sales Pop!

NOVEMBER 17, 2022

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. Best Ways to Optimize Your Instagram Profile for Growth.

A/B testing 97

A/B testing Follow-up Growth Customers 97

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. Make it into a highlight.

Promote 97

Promote Follow-up Drivers/motivators Up-sell 97

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

Launch 99

Launch Networking Entertainment Follow-up 99

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Hosting Daily Giveaways.

Promote 101

Promote Follow-up Up-sell Start-ups 101

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Get the daily newsletter search marketers rely on.

Niche 119

Niche Promote Campaign Launch 119

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Launch 101

Launch Promote Sales Sell 101

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Get the daily newsletter search marketers rely on. Say you want to highlight a product your website offers in an Instagram story post.

Engineering 96

Engineering Strategize User Experience Technique 96

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." You guessed it, endlessly swiping through Stories. The feature gained steam on Instagram but was then integrated on Facebook. So, what exactly can you post on Facebook Stories? A Look Behind the Scenes.

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Promote Launch Gaming Product 92

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet.

Product 97

Product Promote A/B testing Networking 97

Search Engine Land

NOVEMBER 29, 2023

Google is a powerful social network The Perspectives tab may highlight other social network content in search, but I doubt this is Google’s end game. Stories on the open web. billion or Instagram’s 2.3 Do you talk about ranking in a social network like Instagram or TikTok? Vertical video through YouTube Shorts.

Networking 104

Networking Follow-up Sports Engineering 104

Sales Pop!

AUGUST 22, 2022

Video is becoming an increasingly important part of social media marketing. The first step is to understand that video marketing, like any other marketing strategy, should be approached with a clear and simple methodology in mind. Tell a Story. People love stories. Highlight Your Products or Services.

Entertainment 97

Entertainment Sales Trust Education 97

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. Take this story from WordPress 's Instagram account. Image Source.

Customers 90

Customers CTR Follow-up Promote 90

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Skeptics might say no.

Product 101

Product Retail Technology Technology 101

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

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B2B Objectives and Key Results Represent B2C 97

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Entertainment 78

Entertainment Launch Networking Follow-up 78

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. So what are the primary methods of social media market research? But it’s not for everyone.

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Drivers/motivators Represent Campaign Launch 129

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. Below are Instagram's most notable shopping features: Instagram Shops.

Launch 101

Launch Up-sell Follow-up Retail 101

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ClickFunnels

JANUARY 30, 2022

Heck, even our own sales funnels we build at ClickFunnels might not be considered beautiful by website critics with their highlighted text, long headlines, and underlined words… but they’re *pretty* darn effective for converting traffic…. Here’s a video of Russell Brunson diving deeper into the hook-story-offer format… 7.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Hubspot

DECEMBER 4, 2019

Snapchat Stories is a prime feature of the app. Stories is a form of what's called ephemeral content, which is defined as content that goes away after a certain period of time. On Snapchat, for instance, stories disappear after 24 hours. Answering questions on stories keeps audiences engaged. Image Source. Image Source.

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Follow-up Launch Promote Product 80

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 103

Promote Campaign B2C Retail 103

Hubspot

JUNE 1, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Marketing Strategies for Black-Owned Businesses. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features.

Customer Relationship Management 94

Customer Relationship Management Promote Hospitality Relationship Management 94

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. Your brand story.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. The truth is, marketing videos can cost you some time and money. Demos or Tutorials.

Product 100

Product Service Up-sell Trust 100

Hubspot

SEPTEMBER 2, 2019

When opening Instagram, how often do you "swipe left to see more?" Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns.

Gaming 77

Gaming Promote Drivers/motivators Launch 77

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. The only thing left to do is to figure out how to market it. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Tell a story. This can be challenging for a few reasons.

Product 97

Product Customers Launch Campaign 97

Hubspot

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. With a little time and dedication, you can star in your own success story like the ones below. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026.

Finance 71

Finance Legal Niche Manufacturing 71

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Quick note: This post is about the business accounts with the most Instagram followers. Top Instagram Accounts. Real Madrid.

Sports 78

Sports Education Follow-up Entertainment 78

Hubspot

JANUARY 16, 2020

Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? At the moment, both apps continue to grow.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Highspot

JULY 15, 2020

500 million Instagram accounts use Instagram Stories every day. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. As a result, marketers invest time and resources in creating compelling content.

Click Through Rate 96

Click Through Rate B2B Campaign Sales 96

Lead Fuze

JUNE 26, 2023

Understanding how to market a travel agency business is crucial in today’s competitive travel industry. As the landscape evolves, traditional marketing strategies may no longer suffice. All these components together form an effective travel agency marketing plan that can help you stand out from the crowd.

Niche 52

Niche Referrals User Experience Promote 52