Hubspot

DECEMBER 9, 2020

So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Flylow Gear. million skiers and snowboarders in the U.S,

Niche 101

Niche Growth Sports Technique 101

Hubspot

JANUARY 21, 2019

Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. When you’re in the midst of a two hour YouTube binge fest, you can probably blame the endless amount of funny videos that flood the platform. Starting a YouTube channel is a lot of work. Comedy Sketches.

Entertainment 98

Entertainment Technique Education Follow-up 98

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

Gaming 89

Gaming Follow-up Campaign Promote 89

Sales Hacker

NOVEMBER 17, 2020

Lessons learned from founding a company [16:46]. Matt started his career as an opera singer in addition to being a CMO and marketer. We’ve got two sponsors today. To learn more you can go to Revenuecollective.com and click “learn more,” or you can email me Sam@revenuecollective.com.

Start-ups 102

Start-ups Technology Technology B2B 102

Sales Hacker

DECEMBER 11, 2020

In this post, I will share my ultimate checklist for winning at business (and life) — curated by life lessons I’ve learned from both of my grandmothers. And while neither of them ever studied sales or marketing, they both taught me immense amounts about life. So, before I go on, let me tell you a little more about my two grandmothers.

Education 116

Education Objectives and Key Results Sales Drivers/motivators 116

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc. How Customer Success Drives Predictive Sales and Marketing.

Growth 76

Growth Customers Referrals B2B 76

Salesforce

DECEMBER 21, 2021

Market intelligence firm, IDC, predicts there will be 9.3 Strategy 1: Learn the exam’s objectives. Check out this help article on Trailhead — Salesforce’s free online learning platform — for more details on exam options via onsite and online proctoring. It makes sense to be a little anxious — the stakes are high. SIGN UP TODAY.

Objectives and Key Results 52

Objectives and Key Results Education Start-ups Trust 52

Hubspot

NOVEMBER 28, 2017

Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. A whopping two days.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram." Sign up for Instagram.

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Sales 73

Sales B2B Presentation Engineering 73

Hubspot

DECEMBER 16, 2019

As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience. First, we'll dive into the platform's top branded accounts.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Sales Hacker

JUNE 2, 2020

Today, he is running the sales organization at a company called Pangea, which scales up tech companies to expand into the EMEA market. Today, he is running the sales organization at a company called Pangea, which scales up tech companies to expand into the EMEA market. What You’ll Learn. Finding a talent network in EMEA.

Pharmaceutical 67

Pharmaceutical Territory Cold Call Networking 67

Hubspot

JANUARY 21, 2019

Whether you're hiking the Appalachian trail or spending the month learning a new skill, a sabbatical is often a critical opportunity to regain focus and clarity, relax, or check off a bucket-list item. It depends on the stipulations provided by your employer, but typically, a sabbatical can last anywhere from one month to two years.

Follow-up 69

Follow-up Finance Up-sell Start-ups 69

SBI

JANUARY 28, 2020

Not enough leads from marketing — no support from engineering – finance is pushing back on the discounts needed to sell the product. Not enough leads from marketing — no support from engineering – finance is pushing back on the discounts needed to sell the product. Let that sink in for a moment. That’s right.

Sales 52

Sales Objection handling Quota Legal 52

Hubspot

MAY 12, 2017

I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. And it’s not just cat videos -- the same conclusions have been drawn about humor in general. We believe these findings particularly apply during the work day. So go ahead -- click, and smile.

Gaming 78

Gaming Start-ups Product Sales 78

Hubspot

JULY 11, 2016

This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Spoiler alert: All the thieves get caught.).

Electricity 53

Electricity Retail Gaming Campaign 53

Hubspot

APRIL 1, 2018

And now, without further do, here they are, in no particular order (but feel free to let us know which one is your favorite in the comments): 17 of the best advertisements of all time, and the lessons we can learn from them. I’ve always been a little leery of proclaiming anything "the best." Incorporate persuasive messaging into your ad copy.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

JULY 17, 2012

Usually, we learn from them and move on with our lives , maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

JUNE 17, 2014

Though there have been many analyses on why content goes viral, we''re going to dive into two key sources: a study by Elon University and a book by Jonah Berger, Assistant Professor of Marketing at Wharton, called Contagious: Why Things Catch On. “ Flea Market Montgomery ,” a musical video advertising for a flea market.

Campaign 78

Campaign Strategize Drivers/motivators Networking 78

Hubspot

DECEMBER 18, 2014

What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. What I found most exciting among all of this was the way these two used mindgames to bring in money. You can provide a similar experience for your customers--even if you can’t sing.

Conversion 77

Conversion CTR E-commerce Lead generation 77

Hubspot

DECEMBER 6, 2015

Copying lies at the heart of creativity,” writes Earls in Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas , which was released earlier this year. We copy to learn, to understand, and to gain social status by mimicking others. There are two types of copying. Why Copying Makes Us Uncomfortable.

Engineering 52

Engineering Promote Start-ups Campaign 52

Hubspot

JULY 29, 2016

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.

Conversion 52

Conversion A/B testing Objectives and Key Results Start-ups 52

Hubspot

OCTOBER 21, 2013

I learned that it’s possible to ensure that an event is covered in social media -- even trending as a hot topic -- if you know what you’re doing. I learned that it’s possible to ensure that an event is covered in social media -- even trending as a hot topic -- if you know what you’re doing. Here’s how. 1) Pick an evergreen hashtag.

Networking 78

Networking Promote Represent Launch 78

Hubspot

OCTOBER 30, 2020

Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. But, if you've never made a commercial or marketing video for your brand before, you might ask yourself, "Where do I even start?". Big Ad" - Carlton Draught (2006). Very big ad.

Entertainment 100

Entertainment Territory Campaign Construction 100

Heinz Marketing

JUNE 4, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. – Territory and Market Optimization – executing to high conversions on the active funnel. Learn more at Skilljar.com.

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

Hubspot

JULY 5, 2012

Read through the tips in this blog post to learn how to create a high quality video, as told through the stories of other online video successes out there -- and who knows, it may just result in your own viral video! In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Keep it Short.

Entertainment 71

Entertainment Promote Campaign Launch 71

Heinz Marketing

APRIL 6, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Healthcare 53

Healthcare Pipeline Sell Sales 53

Heinz Marketing

FEBRUARY 6, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I am your host Matt Heinz.

Pipeline 89

Pipeline Sales Objectives and Key Results Up-sell 89

Hubspot

OCTOBER 22, 2013

However, I believe if you take my advice and apply yourself a bit you can make meaningful copywriting contributions to your company’s inbound marketing efforts. However, I believe if you take my advice and apply yourself a bit you can make meaningful copywriting contributions to your company’s inbound marketing efforts. But “can’t?”

Objectives and Key Results 77

Objectives and Key Results Start-ups Follow-up Growth 77

SaaStr

JUNE 21, 2019

As for Sara, prior to Twilio she spent 10 years with Salesforce in numerous roles including SVP of Marketing for Salesforce’s Sales Cloud and CMO @ Desk.com, among other roles. What does Sara mean when she says, “You have to have a creative plan to get your message to market”? Where are there often points of tension?

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Hubspot

OCTOBER 23, 2012

That being said, I don't think it's safe to assume we all know exactly where in the wide world of the web we can point those well-wishers when they want to sing your praises. I mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!! Here we go, guys. Angie's List.

Engineering 78

Engineering Niche Start-ups Service 78

Lead Fuze

JULY 7, 2023

You’ll also learn how to adapt these strategies based on unique business needs with insights from successful case studies such as Audible & Honeybook. So let’s dive deep into learning how to create a sales funnel for free! By understanding your audience, you can create marketing strategies that actually work.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Sales Hacker

NOVEMBER 3, 2020

Now, before we get there, we want to thank our two sponsors. If you missed episode 133, check it out here: How to Go From Startup to Pre-IPO: Unexpected Lessons From a 20-Year Sales Veteran with Jim Donovan. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:09].

Non-Profits 69

Non-Profits Finance Start-ups Growth 69

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. How did Leyla evolve and scale as a leader herself in those 11 years? I really do so appreciate that, Erica.

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

Hubspot

JANUARY 13, 2014

What pieces of low-hanging marketing fruit is it missing? Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. The bright side is, they can also be extremely rewarding from a return-on-investment perspective. Analytics, my friends. 15 Blogging KPIs You Should Be Tracking.

Drivers/motivators 75

Drivers/motivators Referrals Networking Contact 75

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Coordinated.

Customers 98

Customers Objectives and Key Results Strategize Growth 98