Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. ” Get the daily newsletter search marketers rely on. .”

Territory 95

Territory Launch Networking Technology 95

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. This year’s upcoming Google Marketing Live is expected to announce further shifts in AI, which may include how prevalent Maps are in the user journey. What campaign types should run?

Campaign 105

Campaign Territory Promote Engineering 105

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

Technology 95

Technology Technology Price Campaign 95

Search Engine Land

APRIL 2, 2024

Automated bidding can make campaign management easier for advertisers by optimizing performance without requiring manual intervention. This step is crucial for advertisers to optimize their Microsoft campaigns for peak performance. In other news, the Microsoft Advertising platform is now available in five new languages: Thai.

Campaign 94

Campaign Conversion Process Customers 94

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Consulting local specialists. Continually adapting content for cultural relevance.

Territory 117

Territory Legal UX User Experience 117

Search Engine Land

SEPTEMBER 6, 2023

This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements. Why we care.

Gaming 130

Gaming Gambling Promote Engineering 130

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage. million on X.

Gaming 112

Gaming Sports Follow-up Campaign 112

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Programmatic DOOH.

Campaign 122

Campaign Retail Gaming Networking 122

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. Get MarTech! In your inbox.

Conversion 115

Conversion Sell Territory Government 115

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 105

CTR Real Estate Legal Clients 105

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. lead gen advertisers) the opportunity to target Amazon’s audience. Local services. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Amazon provides an audience market share preview.

Lead generation 109

Lead generation Represent Campaign Legal 109

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

Consult 103

Consult Territory Engineering Represent 103

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. “The LLaMa LLM seems to be gaining some popularity among certain corners of the market.

Launch 138

Launch Conversion Process Customers 138

Search Engine Land

FEBRUARY 22, 2024

Although there are no breaking changes, there are several new features available through the updated Google Ads system: Recommendations based on your specified settings, such as recommendation types or advertising channel types, which could be helpful when creating a campaign. Get the daily newsletter search marketers rely on.

Launch 112

Launch Campaign Clients Service 112

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Engineering 124

Engineering Campaign Click Through Rate Launch 124

ClickFunnels

OCTOBER 24, 2021

Frankly, when it comes to marketing, the mortgage industry is way behind the curve – and that’s good news for you! We will show you how you can take some of the most effective digital marketing strategies and then use them to explode your mortgage lead generation… And leave your competitors in the dust! It’s completely free.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Google My Business videos not showing up on your local listing? 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search.

Engineering 108

Engineering Promote Campaign Meeting 108

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Local SEO: If your business has a physical location, focus on local SEO strategies. I am trained with Search Engine Land content.

Finance 98

Finance Manufacturing Referrals Construction 98

Search Engine Land

MARCH 7, 2023

Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. New shopping markets in North America. Local Search Ad extensions. Let’s dive in. Dig deeper.

Conversion 87

Conversion Customers Engineering Campaign 87

Search Engine Land

FEBRUARY 22, 2024

One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. Connecting geotargets to localized landing pages. Get the daily newsletter search marketers rely on.

Territory 113

Territory Campaign Lead generation Strategize 113

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 110

B2C Lead generation B2B Campaign 110

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. Some strategies to tighten up coverage include: Phrase and exact match keywords Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match.

Territory 103

Territory Campaign Networking Construction 103

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. SEO or PPC? What is right for you? Organic listings. And more ads.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Negotiate 126

Negotiate Launch Electricity Networking 126

Search Engine Land

OCTOBER 19, 2023

Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. The new requirements Google is asking of marketers to simply undertake its exams have been deemed unreasonable and extreme by some. ” Get the daily newsletter search marketers rely on. Take a picture of your face.

Engineering 124

Engineering Process Product 124

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Engineering 93

Engineering Campaign Promote Represent 93

Search Engine Land

JUNE 14, 2023

Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey. Trust in advertisers on our platforms helps us deliver a smart and useful web experience for everyone. What’s new? SUBSCRIBE See terms.

Engineering 89

Engineering Trust Launch Process 89

Martech

DECEMBER 13, 2022

More choice for advertisers. Not only does this allow advertisers access to more consumers, it gives the advertisers premium inventory in the form of wildly popular movies and series. And Disney+ is developing content that connects with audiences in other parts of the world, including Asia Pacific markets.

Territory 99

Territory Entertainment Price Launch 99

Search Engine Land

JANUARY 27, 2023

Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages 2015: Google added support for webpages that dynamically changed their content based on IP origin or language settings. Yahoo Tries To Justify Automatic Account Optimization 2009: The purpose: to help small- and mid-sized advertisers suffering from “performance issues.”

Government 116

Government Launch Real Estate Negotiate 116

Search Engine Land

APRIL 10, 2024

New minimum price [auto_pricing_min_price] attribute : You can now use the minimum price [auto_pricing_min_price] attribute to set the lowest or minimum advertised price (MAP) to which a product’s price can be reduced. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Product 119

Product Government Finance Price 119

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2018: Search marketers weighed in on their experiences since the change took effect. Google AdWords introduces click-to-call ads.

E-commerce 104

E-commerce Government Referrals Engineering 104

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 83

Technology Technology Campaign Education 83

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? Delivering relevant content to target customers is a key benefit that local or location-based marketing brings to the equation. Overall, spend on digital marketing was a staggering $77 billion.)

Campaign 106

Campaign Retail Promote Service 106

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

Campaign 104

Campaign Promote Customers 104

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S.

Sports 121

Sports Gambling Manufacturing Launch 121

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Non-Profits 119

Non-Profits Networking Campaign Growth 119