Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 116

Tradeshows B2B Meeting Follow-up 116

Martech

APRIL 10, 2024

But those days are over. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution.

Pitch 100

Pitch Product Electricity Healthcare 100

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 100

Product Objectives and Key Results Strategize Technology 100

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. Grab a copy of this first. To do this, you can employ “reframing.”

Process 114

Process Objectives and Key Results Angle Follow-up 114

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Survey the organizations and partners you collaborate with to determine how the tool works for them. Has your vendor changed their product or marketing strategy?

Government 88

Government Technology Technology Trust 88

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 115

B2B Drivers/motivators CRM GTM 115

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns.

Campaign 115

Campaign Gaming Clients Growth 115

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Strategize 128

Strategize Education Price Service 128

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. trillion in annual global productivity. “Customer expectations will continue to grow year-over-year.

Customers 95

Customers Campaign Repeat business Referrals 95

Search Engine Land

JANUARY 10, 2024

This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots. What is the industry press saying?

Strategize 136

Strategize Launch Start-ups Engineering 136

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. There are many ways to do this.

Product 102

Product Launch CRM Start-ups 102

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B. Is that true today?

B2B 78

B2B Angle X-functional Trust 78

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Proposal Writing 114

Proposal Writing Gaming Technology Technology 114

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 106

B2B Cross-sell Hospitality GTM 106

Partners in Excellence

MARCH 20, 2024

I refine them, suggesting a certain industry or market. The responses are the same, but with the addition, “CFOs in the industrial products sector care about these things… ” They are the same, the only change is the addition of the industrial products sector. Why don’t these people already know this?”

Gaming 124

Gaming Engineering Presentation Start-ups 124

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. You better believe I’m writing about that.

Technology 93

Technology Technology Campaign Promote 93

Salesforce

APRIL 9, 2024

For example, the unique approach of Data Cloud not only connects all your big data, regardless of source, but makes it accessible and actionable to all business users in the apps they use every day. All your data is, at long last, unified, harmonized, and accessible to every business app and user. Let’s face it.

SQL 110

SQL Retail Service Represent 110

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. One of the biggest mistakes I see sellers and marketers making is depending on AI for answers. It reduces what may have taken hours or even days to seconds. And today we have tools like ChatGPT.

Cross-sell 126

Cross-sell Presentation Drivers/motivators Engineering 126

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Google is piloting an AI image generation tool for shopping, which is now available to all U.S. Brand preferences. Virtual try-on technology.

Price 117

Price Engineering Technology Technology 117

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 90

Strategize Campaign User Experience Start-ups 90

Sales Hacker

FEBRUARY 16, 2024

“Let’s say there are 251 working days this year. If your reps have $1M quota, then every day is worth $4,000 in revenue. When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. Every minute that goes by off-target is $8.30

GTM 93

GTM Quota Construction Contact 93

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Now, before showing writers in the United Arab Emirates or content teams in the United States how to use the latest generative AI tools, I often begin by asking them, “What makes content helpful?” In the U.S.,

Angle 101

Angle Launch Meeting Technology 101

Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. There is a vigorous discussion of SEO tools every day. Fair enough.

Niche 116

Niche Engineering Follow-up Process 116

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 111

B2B Customers Teamwork Campaign 111

Search Engine Land

MAY 16, 2024

Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences. You violated the terms of service of some other Google tool or service. Google Business Profile: The new suspension appeal process Get the daily newsletter search marketers rely on.

Electricity 94

Electricity Service Start-ups Follow-up 94

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 120

Conversion Gaming Objectives and Key Results Referrals 120

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. An updated spam rate threshold.

Prospecting 90

Prospecting Contact CRM Campaign 90

Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. Search users want to research and/or buy products or services at that moment, while those on social media are open to new and interesting offers. But what exactly should you be looking at?

Campaign 110

Campaign Lead generation Conversion Growth 110

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Teamwork 113

Teamwork Campaign B2B Launch 113

Search Engine Land

SEPTEMBER 26, 2023

A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. Market and competitor research. Once you have all of that, you should be able to layer it on top of your wider business context. Tools, people and budget availability.

Launch 128

Launch High impact UX Manufacturing 128

PandaDoc

MAY 9, 2024

Sales enablement tools like CRM platforms help increase sales velocity. Qualified leads meet criteria such as having the budget or buying authority for your product or service. You may be in several markets and have many target audiences. The longer it takes for prospects to convert, the lower the revenue you generate per day.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Of course, they have an AI-based chatbot in the product.

UX 77

UX Intrinsic Product Conversion 77

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 96

Objectives and Key Results Healthcare Campaign Lead generation 96

PandaDoc

MARCH 6, 2024

Not using AI (artificial intelligence) tools isn’t an option anymore because it could mean the difference between unlocking your full potential and getting left behind. How can you benefit from these tools (especially as a small business)? Undeniably, it’s one of the more popular productivity tools in the market.

Price 97

Price Legal Contract Government 97

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. SUBSCRIBE See terms.

Pitch 123

Pitch Niche Engineering Promote 123

Search Engine Land

SEPTEMBER 7, 2023

Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. Optimize your product pages for Black Friday and Cyber Monday keywords.

Campaign 133

Campaign Retail Engineering Start-ups 133

SaaStr

MARCH 22, 2024

Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers. The Worst Days of a CRO The job of CRO is a tough one, with lots of natural tensions in place between sales and marketing, sales and product, etc.

Finance 94

Finance Territory Quota Presentation 94