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7 B2B content distribution strategies that work

Search Engine Land

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. But it’s not enough to just create great content.

B2B 106
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ROI-driven content marketing: Aligning strategies with revenue goals

Search Engine Land

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? They don’t become a lead until they show you they are. Let’s explore.

B2B 113
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Lead Generation Process Flow Chart – Here’s What You Need To Know

ClickFunnels

The post Lead Generation Process Flow Chart – Here’s What You Need To Know appeared first on ClickFunnels. A lead generation process flow chart can help you understand the lead generation process. Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about.

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3 Lead Generation Strategies For The Life Insurance Market

ClickFunnels

The post 3 Lead Generation Strategies For The Life Insurance Market appeared first on ClickFunnels. Then you need to figure out how to generate more leads. That’s why today we are going to share three lead generation strategies that can work well for the life insurance market…. What You Need To Know About Lead Generation.

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Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Search Engine Land

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

Campaign 100
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What Is Sales Funnel Analytics? [And How To Effectively Use It]

ClickFunnels

Then you need to commit to making decisions based on data. Table of Contents: What Is Sales Funnel Analytics? How To Optimize Your Sales Funnel Want Russell To Show You How To Build a Sales Funnel That Converts? You figure out what the issues are. You fix those issues. Want to build a successful online business?