Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend?

Finance 100

Finance Manufacturing Referrals Construction 100

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them.

Manufacturing 109

Manufacturing Real Estate Strategize Territory 109

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 102

Niche Territory Education Referrals 102

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Gaming 100

Gaming Sales Campaign Technology 100

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 103

A/B testing Click Through Rate Objectives and Key Results Campaign 103

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For example, if you often click on Facebook ads for vacation deals, AI will detect this pattern and match your interest, showcasing their deals. Take Coca-Cola, for example. This allows for more precise targeting of ads.

Campaign 116

Campaign A/B testing Objectives and Key Results Appointment 116

Search Engine Land

FEBRUARY 29, 2024

This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. Personalized content experience.

Engineering 120

Engineering Campaign Education Service 120

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Strategize 102

Strategize Trust Legal Retail 102

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Retail 107

Retail Campaign Strategize Strategic planning 107

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 115

Sports Education Service Technology 115

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. For example, CRM was bundled under Social & Relationships. However, both left me wanting more.

CRM 112

CRM Retail Technology Technology 112

Salesforce

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 126

Strategize B2B B2C Trust 126

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 111

Sports Education Service Technology 111

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) (B2B brands like Salesforce also listen closely to social media.)

Gambling 122

Gambling Entertainment Gaming Campaign 122

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

Entertainment 110

Entertainment Objectives and Key Results Follow-up Engineering 110

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content. What is a content pillar?

Entertainment 115

Entertainment Technique Follow-up Education 115

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Combined with the power of social media, fast internet and engaging full-screen ads, this innovation made a big impact.

Launch 101

Launch Presentation Growth Campaign 101

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. The market is saturated with me-too products, copies of copies with little to differentiate them. Marketing this then becomes a conversation, not a sales pitch. Well, not anymore.

Pitch 103

Pitch Product Electricity Healthcare 103

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Other non-retail consumer brands are creating similar ad media platforms. Social rebound. Social media ad revenue rose 8.7%

Retail 102

Retail Commission Networking Growth 102

Search Engine Land

NOVEMBER 22, 2023

Opening a new business location can be an exciting yet chaotic time. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

Niche 120

Niche Promote Campaign Launch 120

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Objectives and Key Results 136

Objectives and Key Results Campaign Launch Follow-up 136

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Here’s something somebody asked me!

Promote 105

Promote Campaign B2C Retail 105

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. She did commend its guardrail functions.

Campaign 91

Campaign Conversion Contact Process 91

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customers 112

Customers A/B testing Strategize User Experience 112

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

B2B 114

B2B Customers Teamwork Campaign 114

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. Understood?

Campaign 84

Campaign Customers Technique Strategize 84

Search Engine Land

APRIL 29, 2024

Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences.

B2B 94

B2B Lead generation Education Campaign 94

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. That’s a big step forward for AI, IMOP.

Territory 89

Territory Government Launch Networking 89

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT.

Customers 69

Customers Gaming Technology Technology 69

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

Niche 142

Niche Engineering Promote Territory 142

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Gambling 104

Gambling B2B Launch Drivers/motivators 104

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Integrating creators into your programming. Reaching buyers today is difficult. It reflects an occurrence.

B2B 138

B2B Campaign Technology Technology 138

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 93

Strategize Campaign User Experience Start-ups 93

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. How do you learn the optimal strategies? By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. It changed everything.

CRM 90

CRM B2B Follow-up Consult 90