Search Engine Land

JANUARY 27, 2023

But users no longer solely rely on traditional search engines to look up information. Nowadays, a substantial share of web searches happens on social media platforms. Yes, there is already a concept of social media optimization (SMO). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 126

Engineering Networking Entertainment Follow-up 126

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. The aim is to make inboxes safer and less cluttered. Intent data.

Electricity 109

Electricity Non-Profits Construction Real Estate 109

Search Engine Land

MAY 9, 2023

Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. User-generated content (UGC) links. Let’s assume you have user-generated links but can’t handle moderation. Get the daily newsletter search marketers rely on.

Engineering 96

Engineering Trust Clients Product 96

Search Engine Land

NOVEMBER 7, 2023

Even though Google hasn’t officially confirmed it, I believe that when an article does well on social media (gets a lot of likes, shares, and comments), it is more likely to appear in the Google Discover feed. I’ve noticed many cases where popular articles on social media end up being featured in Google Discover.

Retail 110

Retail Engineering Presentation Referrals 110

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech!

Launch 108

Launch Pitch Campaign Presentation 108

Search Engine Land

JANUARY 4, 2024

However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani. Whereas with paid social, you can, you can educate consumers a little higher up in the funnel, create demand and then capture it later on.” ” Should you spend more on Google or Meta?

Objectives and Key Results 108

Objectives and Key Results Lead generation Campaign Up-sell 108

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Government 111

Government Angle Follow-up Meeting 111

Search Engine Land

NOVEMBER 9, 2023

Unfortunately, this simplistic approach led to a proliferation of spam and clutter on the world wide web. SEO professionals like myself recognized the need for more sophisticated algorithms that could combat spam effectively. the website) more valuable day by day. Get the daily newsletter search marketers rely on.

Engineering 114

Engineering Clients Networking Education 114

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

DECEMBER 12, 2023

Because of how this campaign type functions – using a high degree of automation to find new leads – you’ll be quite dependent on historical conversion data to help Google find more of what has worked in the past. Set up spam guards to combat its propensity to include spam leads. But you should test it. Still very early days.

Non-Profits 127

Non-Profits Campaign Networking Entertainment 127

Search Engine Land

JANUARY 27, 2023

In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. In my opinion, you either do SEO or do spam.

UX 99

UX Objectives and Key Results User Experience Consult 99

PandaDoc

APRIL 20, 2022

Instead, you’ll have to take a more targeted approach to earn leads with outbound strategies. Engage in social selling. Method 1: Engage in social selling. Social selling leverages social networks like LinkedIn and Instagram to connect with potential customers outside of more traditional forms of contact.

Technique 98

Technique Cold Call Contract Cross-sell 98

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building. The second path is to be a marketer of content. It involves contacting content creators or websites through email, phone or social media.

Niche 133

Niche Technique Campaign Contact 133

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Unconfirmed Google algorithm update may be better at discounting links and spam 2017: It appeared to impact those using more aggressive link building.

Real Estate 94

Real Estate Retail Engineering Campaign 94

Search Engine Land

MARCH 3, 2023

All those are potentially true – but the big thing to also watch will be “collaboration spam.” You can start by going to any LinkedIn Skill Page, such as Social Media. Right now, there is post to a Collaborative article on how to measure the ROI of influencer marketing campaigns. Dig deeper.

Launch 96

Launch Campaign Follow-up Start-ups 96

Search Engine Land

JANUARY 13, 2023

” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic. 2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies.

Non-Profits 115

Non-Profits Engineering Networking CTR 115

Search Engine Land

MARCH 9, 2023

However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts. Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search.

E-commerce 94

E-commerce Territory Engineering Networking 94

Search Engine Land

JANUARY 7, 2023

Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Also on this day.

Engineering 98

Engineering Non-Profits Electricity Networking 98

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. via a social graph and user ratings).

Objectives and Key Results 135

Objectives and Key Results Represent Engineering Follow-up 135

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Bing Now Powering Yahoo Search In 3 More Countries.

Engineering 94

Engineering Transportation Launch Trust 94

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. It’s inefficient; you’ll likely see better results if you keep them together.

Lead generation 92

Lead generation Campaign Contact Follow-up 92

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

E-commerce 85

E-commerce Government Engineering Angle 85

Martech

JULY 26, 2021

Marketing managers can be painstaking, sifting through the data to find the right segment, crafting the right image and linking it to the right words to send the right message. User-generated content can do all of that for free. User-generated content can do all of that for free. The right social media platform amplifies this.

Campaign 97

Campaign Follow-up Trust Up-sell 97

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 114

Engineering Non-Profits Transportation Networking 114

ConversionXL

NOVEMBER 24, 2021

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Though this is an important element, it’s more helpful to view business reputation management through the lens of building a positive reputation. Image source.

Retail 134

Retail Networking Follow-up Start-ups 134

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Also on this day Google Search launches updated mobile design and interface 2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience.

Cross-sell 90

Cross-sell Engineering Referrals Gaming 90

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! Get the daily newsletter digital marketers rely on. Processing.Please wait. Hide negative comments.

Non-Profits 123

Non-Profits Follow-up Promote Service 123

Search Engine Land

SEPTEMBER 14, 2023

Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel. What is fan-driven marketing? Sounds great, doesn’t it?

Niche 135

Niche Intrinsic Campaign B2B 135

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Lead generation 101

Lead generation Launch Contact CRM 101

Search Engine Land

NOVEMBER 14, 2022

This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. Mastodon describes itself as a “free, open-source decentralized social media platform.”. Mastodon is free for the average user, but as always things are a bit more complicated which I will elaborate on below.

Follow-up 95

Follow-up Networking Promote Start-ups 95

Search Engine Land

SEPTEMBER 12, 2023

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Audience signals Use these to tell Performance Max what kind of users you want to show your ads to – but remember, it won’t be those exact people. Get the daily newsletter search marketers rely on.

Campaign 139

Campaign Retail Lead generation Pharmaceutical 139

Search Engine Land

JANUARY 5, 2023

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. See this video (published Dec. Read all about it in Google Adding New Spam Warnings In Webmaster Tools. She departed Third Door Media in November 2021. Google launches ‘Shops’ section in mobile search results.

Retail 90

Retail Engineering Click Through Rate Contact 90

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. It measures the quality of a site, which you can read more about in our guidelines. Google Panda becomes a core ranking signal.

E-commerce 113

E-commerce Launch Engineering User Experience 113

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. In this article, you’ll learn what growth hacking in marketing is and what it’s not. We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

FEBRUARY 11, 2023

Google Mobile Image Search Adds Drop-Down & Other UI Changes 2016: Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features. Foursquare Improves Android App, Makes Search More Prominent 2013: An “Explore” search box was added at the top of the screen.

Retail 92

Retail Engineering Finance Up-sell 92

Lead Fuze

NOVEMBER 10, 2023

Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How to use chatgpt in marketing might be your ticket off that treadmill. Picture yourself freeing up time for more strategic tasks while ChatGPT handles day-to-day grunt work. How do you leverage ChatGPT for marketing?

Campaign 52

Campaign Promote Follow-up Engineering 52