Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. That’s the number of social media users worldwide. With a staggering 2.9

Networking 125

Networking Trust Represent Entertainment 125

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. They match with your ICP and target market but have not yet been qualified by sales or marketing. Expand Into Video Marketing.

Lead generation 101

Lead generation Real Estate B2B Manufacturing 101

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Gaming 114

Gaming Sports Follow-up Campaign 114

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? What We Know About Twitter Spaces. How Twitter Spaces Works.

UX 98

UX Launch Follow-up Start-ups 98

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. Just like traditional search engine results, Twitter search results for users who are logged in differ from the ones who are not.

Engineering 127

Engineering Networking Entertainment Follow-up 127

criteria for success

APRIL 25, 2022

Chris is the CEO at ConnectAndSell , which delivers a week’s worth of live business conversations in one hour. He also co-hosts the Market Dominance Guys podcast. . Chris and Corey Frank's podcast, Market Dominance Guys. Follow us on Twitter! CFS Video Library. He also co-hosts the Market Dominance Guys podcast.

Conversion 97

Conversion Trust Sell Sales 97

ClickFunnels

JULY 22, 2021

Organic — that is, non-paid — marketing can grow a business over the long haul. But here’s the good news — for many marketers and entrepreneurs, display advertising is the linchpin upon which their success pivots. 96% of B2C marketers say that Facebook is a valuable marketing platform. Here’s an ad targeting dentists….

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

MARCH 16, 2023

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching 2011: Video watching was down on YouTube during February, but it still held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Engineering 95

Engineering Launch Gaming Retail 95

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. on Twitter. Around 77.5% Around 77.5%

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Growth in Live Video.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Search Engine Land

FEBRUARY 28, 2023

Microsoft Advertising extends Shopping campaigns to more markets 2022: The company also announced the global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. of AdWords Editor was now available.

Engineering 98

Engineering Price Commission Campaign 98

criteria for success

NOVEMBER 8, 2022

My guest today is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. Achieving sales success via marketing alignment. The Power of YES: How Network Marketing Creates Dream Lives. Follow us on Twitter! CFS Video Library. CFSPlayBook.

Networking 98

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ClickFunnels

DECEMBER 19, 2022

They have the best conversion rates of all types of web pages which is why they are heavily utilized in online marketing. How will it make their lives better? #5 David Ogilvy, one of the best copywriters that ever lived, is quoted as saying: “On the average, five times as many people read the headline as read the body copy.

Lead generation 209

Lead generation A/B testing Up-sell Conversion 209

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

Search Engine Land

JULY 13, 2023

In the app, there are three main video feeds: The For You page (FYP) shows trending videos on TikTok based on your interests, likes, watch time, and engagement. The Following feed shows videos from the people you follow. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags.

Niche 94

Niche Real Estate Engineering Follow-up 94

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. Her first video about starting a business got 15K views, which resulted in 10 orders.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand.

Real Estate 97

Real Estate Retail Engineering Launch 97

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Objectives and Key Results 106

Objectives and Key Results Campaign Follow-up Promote 106

Search Engine Land

MARCH 14, 2023

Google refine this search and broaden this search now live in search results 2022: These features were previewed at the Search On event in 2021. Twitter Trends: Now Showing In Bing Results? 2012: The Twitter icon, a large grey “trending” button and the number of shares was displayed under the link.

Retail 85

Retail Launch Engineering Campaign 85

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Represent 122

Represent Technology Technology CRM 122

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Promote 101

Promote Follow-up Up-sell Start-ups 101

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Video: Does Google Own Us? and an increase in mobile web usage.

E-commerce 95

E-commerce Territory Engineering Networking 95

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. Live content follows the same idea. Can you download Facebook Live videos?

Contract 100

Contract Campaign Product Conversion 100

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found.

Finance 95

Finance Engineering Campaign Cross-sell 95

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Networking 110

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Search Engine Land

MARCH 30, 2023

Location-driven placements For videos, Google News offers placements in: YouTube’s top news. Submitting news-focused YouTube videos and article content as a section RSS feeds, website URLs or profile links in Google Publisher Center. VideoObject to help videos appear on news surfaces. YouTube’s breaking news In U.S.

CTR 126

CTR Angle Click Through Rate Follow-up 126

Search Engine Land

FEBRUARY 6, 2023

Google Search Console goes live with new consolidated view 2019: Google made a preview of the consolidated data view live early. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Sudden Change In The Number Of Links Reporting In Google Webmaster?

E-commerce 87

E-commerce Government Engineering Angle 87

Adaptive Business Services

APRIL 28, 2021

How to market it. So … I watched a lot of videos. I quickly found out that there is much more to creating a course than just typing some things up and recording a few videos. Most importantly, they offered 5 days per week live chat support and they have been awesome! Marketing your online course. How to price it.

Territory 133

Territory Price Follow-up Business Services 133

ConversionXL

OCTOBER 19, 2021

In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. The building blocks of a successful Facebook marketing strategy. A successful Facebook marketing strategy is built using ingredients that are important to any digital marketing strategy: 1.

CTR 134

CTR Follow-up Networking Conversion 134

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Networking 124

Networking Retail Click Through Rate Engineering 124

Hubspot

MAY 28, 2020

billion hours of live video. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics. Which live videos do consumers actually watch?

Entertainment 98

Entertainment Education Gaming Trust 98

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. What can I add? What is user-generated content?

Sports 95

Sports Gaming Entertainment Follow-up 95

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming.

Promote 101

Promote Manufacturing Education Campaign 101

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. .” 2008: The login page for Google Health was live, although the service itself was not.

Referrals 92

Referrals Hospitality Launch Engineering 92