Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

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Martech

AUGUST 3, 2022

These ten examples were sourced from my XR ( extended reality ) students, XR colleagues, XR faculty at the University of Oregon’s Strategic Communications immersive media program and my own personal research and work. The Breonna’s Garden app is a perfect example of the magic that can come of a mixed reality experience. Why I like it.

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Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches. Why we care.

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Salesforce

MARCH 21, 2022

What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. The metaverse — even in its early stages — is already booming with digital real estate, virtual goods, and digital currency. In effect, these virtual spaces are becoming a “work metaverse.”

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Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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Martech

JANUARY 13, 2022

What we do have is a swarm of virtual realities but they’re not yet connected. We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. “In reality, the metaverse is really undefined, it’s very ambiguous. From VR to the metaverse.

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Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

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Martech

JANUARY 10, 2023

How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered.

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Martech

FEBRUARY 23, 2023

They can interact with the virtual car by rotating the image, changing the car’s color, zooming in and getting behind the wheel for a test drive. For automakers, augmented reality (AR) can act as a digital bridge allowing consumers to find out more about the product and how it looks. Why we care. Get MarTech! In your inbox.

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Martech

JANUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? It seems such an inviting place.

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Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

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Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content.

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Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Here’s a look at where marketing opportunities exist now, or in the near future. Metaverses and other virtual experiences.

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Hubspot

JANUARY 27, 2020

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. Augmented and Virtual Reality.

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Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 million units.

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Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. Image Source.

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Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Hubspot

NOVEMBER 5, 2018

In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. That would be Mark Zuckerberg, CEO of Facebook -- who at the 2017 Oculus Connect developer conference announced his lofty vision of one billion people using VR. So, what's stopping VR from going mainstream?

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Hubspot

OCTOBER 9, 2018

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. Coupled with a 47% increase in active virtual reality users from 2017 to 2018, the VR market is set for some explosive growth in the near future. Surgical Theater.

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Sales Pop!

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. Are providing marketers with an innovative approach to scriptwriting.

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Hubspot

DECEMBER 6, 2018

Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. As 2018 draws to a close, here is the state of VR.

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Hubspot

SEPTEMBER 1, 2017

71% of consumers think a brand that uses virtual reality is forward-thinking. Despite what you might think about VR, it's not a completely inaccessible marketing tactic. How to Create a Content Marketing Strategy for VR. After all, virtual reality is not about the content, it’s about the user experience.

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Heinz Marketing

MARCH 8, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. In summary, the Metaverse is a combination of virtual worlds and augmented reality that combines aspects of the digital and physical worlds. What is the value of the Metaverse for B2B Marketers? Virtual Industry Conferences and Events.

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Salesforce

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. Virtual reality (VR) and augmented reality (AR) What’s the difference?

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Hubspot

SEPTEMBER 11, 2018

Experiencing virtual reality is like watching a TV show -- the quality of your TV has a huge impact on the quality of your viewing experience. The same logic applies to virtual reality. The same logic applies to virtual reality. 10 of the Best VR Headsets for PC, iPhone, Android & More.

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Smarter With Gartner

SEPTEMBER 9, 2021

For example, virtual customer assistants (VCAs)/chatbots and interaction assistance tools can make use of the insights provided by speech and text analytics to better understand the customer language and intent behind queries. Four key customer service technology trends .

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Highspot

OCTOBER 11, 2023

Setting Sales Targets Sales managers are responsible for setting realistic and achievable sales targets based on market analysis, historical data, and company goals. This involves identifying target markets, segmenting potential customers, and positioning products or services.

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Hubspot

JUNE 23, 2022

And new technology, like AI and VR, aims to do just that. Here, we'll dive into 11 tips for selling AI tools, NFTs, and VR real-estate. However, your success depends on how well you market them. While self-promotion may feel uncomfortable, it's an essential part of marketing yourself in this space. Use hashtags wisely.

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Veloxy

AUGUST 31, 2023

Maybe you’re selling the right products to the wrong audience in the wrong market. While inside sales has to leverage account-based selling virtually, field reps can follow up on business intelligence in person. Inside sales reps use LinkedIn Sales Navigator as a secondary email marketing platform.

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Hubspot

SEPTEMBER 26, 2018

But today's opening keynote at Oculus Connect -- Facebook's annual virtual reality (VR) mega-conference -- was different. Oculus' annual #OC5 conference feels anti-climactic as slow VR adoption and tech advances minimize progress. It starts with the Oculus Quest : the company's "first all-in-one VR system.

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Hubspot

DECEMBER 10, 2018

Around here, we give a lot of thought to the question, "What is the business case for VR?". Last week, I had a chance to attend VRX -- an annual virtual reality (VR) industry conference and expo, where I was able to hear insights and reflections on the state of VR -- and where it's going next.

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Hubspot

OCTOBER 23, 2018

You know, I'm beginning to think that the key to virtual reality's success might not be getting into the hands of as many consumers as quickly as possible. True: That goes against some of what I've previously written about virtual reality (VR). It all started when I attended a VR demo at Oracle OpenWorld this week.

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Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. VR/AR isn’t the future… it’s the present.

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Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

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Hubspot

JUNE 29, 2018

Virtual reality (VR) is one of those technologies, it seems, that will be eternally "emerging.". Twenty years ago, one might only come across VR in museums, science fairs, and laboratories. Several major tech players are trying to make VR a mainstream technology. Truthfully, I've always been a bit skeptical of VR.

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Hubspot

MARCH 5, 2020

And, while 5G won't change everything dramatically, or all at once, it will amplify many of our current digital strategies while allowing us to explore more technological opportunities -- especially in the realm of AR, VR, AI, and smart devices. How 5G Will Impact Marketers. Your online presence will be even more vital.

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Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways. What is F8?

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