Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

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Pitch Product Electricity Healthcare 111

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” “Customer expectations will continue to grow year-over-year. Understanding the customer.

Customers 110

Customers Campaign Repeat business Referrals 110

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 132

B2B Manufacturing Technology Technology 132

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. While emphasizing the importance of human oversight, LinkedIn notes that AI and ML capabilities include: Enhanced targeting and personalization. What LinkedIn is saying.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Either way, know what you want to achieve before diving in. Why pay attention to the creator economy?

Niche 134

Niche Negotiate Legal Contract 134

Martech

MARCH 26, 2024

What is that? What is multichannel? What is omnichannel? The experience remains consistent whether a customer interacts with a brand online, on a mobile app, over the phone or in person. Dig deeper: The omnichannel opportunity: A path to seamless experiences What is optichannel? Hold tight. They know me.

A/B testing 113

A/B testing Customers Technology Technology 113

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 111

Government Campaign Follow-up Conversion 111

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 115

Customers Represent Promote Start-ups 115

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Electricity 140

Electricity Represent Niche Campaign 140

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. We also need to care about AI. Who you do it for.

Engineering 108

Engineering Networking Clients Construction 108

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 137

Niche Intrinsic Campaign B2B 137

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Entertainment 117

Entertainment Technique Follow-up Education 117

Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. First, what are hidden gems? Get the daily newsletter search marketers rely on.

Launch 121

Launch Referrals Strategize Networking 121

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 130

Profit margin B2B Campaign Retail 130

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Take Coca-Cola, for example.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 137

Objectives and Key Results Campaign Launch Follow-up 137

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Presentation 119

Presentation Tradeshows Strategize Gaming 119

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. At the heart of this success was Webeo’s personalization software.

Customers 108

Customers Intrinsic User Experience Retail 108

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 113

Relationship building Repeat business Campaign Strategize 113

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. What does that research look like? retail brands must be present, helpful and authentic online.

Retail 113

Retail Trust Networking Presentation 113

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But what if there was a way to increase your content’s reach right out of the gate? Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?

Networking 137

Networking Trust Follow-up Technique 137

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. I am trained with MarTech content.

Cross-sell 112

Cross-sell Customers Referrals Lead generation 112

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. This will have a profound impact.

Entertainment 116

Entertainment Gaming Education Technology 116

Search Engine Land

MAY 3, 2024

What may have worked for retail marketers just a few years ago may no longer have the same impact today. Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. The retail landscape is in flux.

Retail 89

Retail Drivers/motivators 89

PandaDoc

MAY 15, 2024

What is lead nurturing? A brand/customer relationship is, in many ways, like any other relationship. If you want your customers to choose your brand over your competitors repeatedly, knowing how to nurture leads is a must. What are the benefits of lead nurturing? Lead nurturing has several key benefits. Engagement.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 113

Customers A/B testing Strategize User Experience 113

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. What LinkedIn is saying. How it works.

Promote 109

Promote Campaign Follow-up Conversion 109

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Drivers/motivators 104

Drivers/motivators Growth Product Technology 104

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Legal 123

Legal Strategic partnership Contract Trust 123

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? That means the conversational AI identifies intent based on what customers say.

Conversion 107

Conversion Objectives and Key Results Drivers/motivators Trust 107

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

X-functional 119

X-functional Cross-sell Territory Retail 119

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. It has worked with the U.K.

Objectives and Key Results 112

Objectives and Key Results Campaign Entertainment Legal 112

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. This article is a practical guide that explores the evolution of personalization and the complexities it presents.

Objectives and Key Results 121

Objectives and Key Results Strategize Legal A/B testing 121

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Well, it’s now reality – and something marketers need to do.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111