ClickFunnels

DECEMBER 4, 2022

The post Shopify Email Marketing Guide – 7 Keys To Success appeared first on ClickFunnels. Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . First things first: You will need email marketing software.

Niche 130

Niche Pitch Lead generation Promote 130

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

Gaming 142

Gaming Campaign Clients Start-ups 142

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 120

Retail B2C Manufacturing B2B 120

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. But what exactly should you be looking at? How do you determine what the best choices are? Get the daily newsletter search marketers rely on.

Campaign 117

Campaign Lead generation Conversion Growth 117

Search Engine Land

FEBRUARY 5, 2024

Traditional vs. dynamic SEO metrics Dynamic metrics offer a more nuanced and timely understanding of SEO performance, complementing the static benchmarks: Get the daily newsletter search marketers rely on. Pay more attention to what users do and what they search for. Business email address Subscribe Processing.

Lead generation 125

Lead generation User Experience Conversion Meeting 125

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can help businesses stay agile and responsive to evolving customer needs and market dynamics. Dig deeper: What is digital transformation? Context) I’m a CMO for an ecommerce home goods business. I am trained with MarTech content.

Customers 104

Customers Consult User Experience Strategize 104

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. SUBSCRIBE See terms.

Cross-sell 114

Cross-sell UX Sports Follow-up 114

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Electrical Engineering 105

Electrical Engineering Healthcare Electricity Technology 105

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Both are critical.

Referrals 129

Referrals Retail Growth Cross-sell 129

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Technology 105

Technology Technology Price Referrals 105

Salesforce

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. So it’s critical to make sure your data is in order.

Angle 76

Angle Healthcare Technology Technology 76

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. Dig deeper: What is ecommerce and which trends are shaping its future? year-over-year. consumers spending $12.4

Sports 110

Sports Price Retail Sales 110

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Instead, what takes so long is the operations behind SEO and the process of aligning everyone. In today’s market, it takes a significant investment to see results.

CTR 135

CTR X-functional Profit margin Contract 135

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. That then feeds into our ecommerce platform, which is Commerce Vision. 6% boost in click-thru rate.

Education 110

Education Campaign CRM Sales 110

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Ideally, they should describe what content a page holds. This element will help search engines understand what the image is about. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. See terms.

Product 133

Product Territory Niche Engineering 133

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Objectives and Key Results 97

Objectives and Key Results Cross-sell Strategize Retail 97

Salesforce

NOVEMBER 30, 2023

M-commerce transactions make up 60% of global ecommerce sales. •At What is mobile commerce? No matter what device a customer uses, shoppers want a simple and intuitive experience. More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. •M-commerce retail sales in the U.S. Very, very easy.

Retail 119

Retail UX Trust Up-sell 119

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. A survey of U.S.

Retail 116

Retail Promote Customers Start-ups 116

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Get the daily newsletter search marketers rely on. See terms.

Campaign 120

Campaign A/B testing Objectives and Key Results Appointment 120

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? Here’s our advice.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Are we in that assortment [of products] or can we be in that assortment?

Customers 100

Customers Retail Campaign Product 100

Search Engine Land

FEBRUARY 29, 2024

The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. From inspiration to impulse buys, TikTok Shop offers the most potential wins for ecommerce businesses on the platform. For years, Google and Bing have dominated paid search. Dig deeper: Is TikTok a search engine?

Engineering 123

Engineering Campaign Education Service 123

Search Engine Land

OCTOBER 23, 2023

Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. I was actually leading the ecommerce sales business, so basically building out our relationships with all the different grocery (digital) channel players like Kroger, Sam’s Club, Amazon, Walmart.

Retail 119

Retail Networking Customers E-commerce 119

Search Engine Land

MARCH 16, 2023

Are you running ecommerce ads on Facebook? This makes it easier for ecommerce businesses to reach more people who are likely to purchase their products. The system generates countless variations of adverts, assessing how well they resonate with audiences, and then floods the market with the variants that perform best.

Campaign 98

Campaign Technology Technology Engineering 98

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

A/B testing 135

A/B testing Retail Campaign Price 135

Martech

JANUARY 19, 2024

As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.

CRM 109

CRM Process Campaign B2B 109

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. What TikTok is saying. Why we care.

Launch 116

Launch Engineering Start-ups Closing 116

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Table of contents What is customer acquisition, and how does it support growth? by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. Depending on what you use to house your product data, you will have more or less product data requirements (columns), but the overall strategy behind the process should be the same.

Product 91

Product Launch Follow-up Start-ups 91

Salesforce

JULY 25, 2023

When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. Sorted, with a little help from AI. Self-service order tracking.

Gaming 89

Gaming Customer Relationship Management Promote Strategize 89

Search Engine Land

FEBRUARY 29, 2024

Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads. Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. What SE Ranking is saying. Why we care.

Niche 133

Niche Retail Presentation Closing 133

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so. Start with setting up emails for cart abandonment.

Campaign 119

Campaign Territory Start-ups Clients 119

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 104

CRM Government Customer Relationship Management Relationship Management 104

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Promote 94

Promote Price Service Process 94

Martech

OCTOBER 5, 2023

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. I was actually leading the ecommerce sales business, so basically building out our relationships with all the different grocery (digital) channel players like Kroger, Sam’s Club, Amazon, Walmart.

Retail 109

Retail Networking Customers E-commerce 109