Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. The teams that really nail agile marketing do less work with more focus on outcomes. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing. Processing.Please wait.

Consult 110

Consult Campaign Follow-up Conversion 110

Search Engine Land

OCTOBER 24, 2023

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. We all want to work on the fun stuff.

Intrinsic 118

Intrinsic Manufacturing Trust User Experience 118

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management.

Government 127

Government Technology Technology CRM 127

SaaStr

MAY 9, 2023

In an in-depth workshop, Kellogg shares seven things that every founder should know about results-driven selling. SaaStr Workshop Wednesdays are LIVE every Wednesday. Getting on sales calls early lets you see what works well with customers and helps you lay the strategic foundation for your first VP of Sales. Sign up for free.

Objectives and Key Results 97

Objectives and Key Results Sales Up-sell B2B 97

Martech

AUGUST 30, 2021

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. A customer story answers the questions of who, what and why.

Customers 123

Customers Healthcare Technique Legal 123

SaaStr

MARCH 23, 2023

Here's the thing about venture right now Seed stage remains vibrant, similar to any of past 5-6 years Series A and later has gotten over 2021, and is back in market … but … Has moved back to Default No Pacing is far slower because of it — Jason Be Kind Lemkin  (@jasonlk) March 19, 2023 So folks in venture are back to business.

Growth 123

Growth Start-ups Closing 123

SaaStr

NOVEMBER 12, 2023

Why can’t someone just answer the phones, and take their orders? But first, incentives work. And salespeople and sales … work. Now, at close to the very bottom of the market, tiny little deals — say < $50-$100 a month … you can do a simpler, smaller commission system. It worked well at first.

Commission 86

Commission Sell Closing Up-sell 86

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Strategize 123

Strategize Technology Technology Retail 123

Martech

AUGUST 25, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.

Legal 113

Legal Launch Start-ups Process 113

SaaStr

JANUARY 31, 2023

In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. SaaStr Workshop Wednesdays are LIVE every Wednesday. How it Works: So how do strategic funds work? Sign up for free. With corporate, that’s usually not the case.

Strategize 80

Strategize Strategic partnership GTM Legal 80

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Other personas they work with.

Conversion 109

Conversion Customers Drivers/motivators Sales 109

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. We’d like to know how it’s been for you.

Drivers/motivators 130

Drivers/motivators Technology Technology Campaign 130

Martech

OCTOBER 2, 2023

One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. For instance, case studies and projects could include some data hygiene work.

Drivers/motivators 121

Drivers/motivators Education Technology Technology 121

Partners in Excellence

MARCH 22, 2024

He has worked in some of the largest organizations through starting his own companies. ” How I Ended Up in Sales – And Why it Worked I never wanted to be in sales. By high school, I had negotiated a series of lawn mowing jobs in the summer and worked retail in the winter. Vail was a fantastic place to work.

Sell 73

Sell Retail Cold Call Commission 73

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Team satisfaction and growth.

Hospitality 98

Hospitality Teamwork Healthcare Clients 98

SaaStr

MAY 16, 2023

Despite the challenges, there is still some good news: founders who launch companies in this market may be rewarded with a specific set of advantages. In a special workshop session, Jay Levy shares insights into successful founder-investor relationships and why they are so crucial to the success of your startup. Sign up HERE !

Legal 78

Legal Launch Follow-up Presentation 78

SaaStr

JUNE 7, 2023

In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to carve out a path to growth. SaaStr Workshop Wednesdays are LIVE every Wednesday. It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments.

Hospitality 77

Hospitality Clients Product Follow-up 77

SaaStr

MARCH 19, 2024

In a recent week’s Workshop Wednesda y, held every Wednesday at 10 a.m. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. As an operator, it’s less about the why and more about the how you do it.

Networking 77

Networking Finance Pipeline Engineering 77

Search Engine Land

FEBRUARY 29, 2024

Delve into the “why” behind each success or failure, and let these insights inform your strategies across all projects. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3. The more you can expose yourself to what works well, the better you can influence the make-or-break elements of your ad buys.

Finance 119

Finance A/B testing Campaign Retail 119

The 5% Institute

FEBRUARY 20, 2020

A goal setting workshop can be an excellent activity to run with your team. How can you ensure your goal setting workshop not only meets the companies needs, but leaves participants walking about with clarity and satisfaction? 5 x Goal Setting Workshop Exercises For Team Success. Why Is Goal Setting Important?

Drivers/motivators 98

Drivers/motivators Start-ups Meeting Closing 98

SaaStr

FEBRUARY 28, 2024

Let’s find out with Akriti Dokania, Partner at Ridge Ventures, from last week’s Workshop Wednesday , held every Wednesday at 10 a.m. She’s also sat on boards with 15 or 16 companies, figuring out what does and doesn’t work for her as an investor. Your culture is why people will leave a lucrative job at Google to work with you.

Pitch 77

Pitch B2B Up-sell Meeting 77

SaaStr

JULY 19, 2023

Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. SaaStr Workshop Wednesdays are LIVE every Wednesday. If they aren’t, why not? PMF issues?

GTM 82

GTM Growth Referrals Quota 82

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.

Launch 101

Launch Legal Meeting Start-ups 101

Search Engine Land

AUGUST 8, 2023

These surveys could be sent to various audiences – your current customers or your marketing email database. You can work with a market research company to find an audience or a mix of the above. Persona workshops leverage their knowledge to validate hypotheses or test findings. SUBSCRIBE See terms. What they are feeling.

Angle 98

Angle Strategize Drivers/motivators Follow-up 98

SaaStr

MARCH 14, 2023

In this week’s Workshop Wednesday , Tracy Young, CEO and Co-Founder of TigerEye and PlanGrid, says that “everything is going to fail.” Marketing is focused on generating leads while salespeople are closing them. When you have a non-cohesive team, they obviously won’t work well together. So how do you navigate this as a founder?

Engineering 88

Engineering Strategize Launch Up-sell 88

Heinz Marketing

DECEMBER 20, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing While making images for this post, I asked ChatGPT to write a joke about RACI vs. DACI. The result was too funny to not add in: Why did the RACI model refuse to play chess with the DACI model? If the chosen framework isn’t working as expected, be ready to adjust.

Drivers/motivators 94

Drivers/motivators Teamwork Consult Start-ups 94

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Strategize 106

Strategize Campaign Meeting Product 106

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. This has resulted in amazing hypergrowth.

Engineering 70

Engineering GTM Territory Management Consulting 70

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Why is field sales important? Schedule your free workshop NOW! But first, let’s make sure we’re on the same page: What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Adaptive Business Services

JUNE 2, 2021

In this series of articles, we’ll explore the many reasons why salespeople seem, almost universally, to HATE CRM. Our first article explored why salespeople hate CRM. An Implementation Workshop addressing the following should be performed to define how Nimble will be set up and configured for your business. Usage Protocols.

CRM 96

CRM Commission Repeat business Represent 96

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why does the rule of 40 matter?

Profit margin 80

Profit margin Drivers/motivators Cross-sell Growth 80

Search Engine Land

MAY 9, 2024

Why information foraging matters for SEO Recently, Google started discussing information foraging theory in their decoding decisions report (the messy middle). You can see why Google SGE might help things if you think about this. If SGE works similarly, you can see how it will radically change commerce. We’re optimizing for AI.

Engineering 116

Engineering Angle UX Trust 116

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Why we care. What they do. Processing.Please wait.

Launch 98

Launch Service Consult Technology 98

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.

Launch 108

Launch Up-sell Meeting Clients 108

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 127

Education Territory Growth Technology 127

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

Campaign 133

Campaign Launch Represent Strategize 133

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. These sessions can help you be more capable when you return to work.

Go To Market 114

Go To Market B2B Networking Strategize 114