Martech

FEBRUARY 28, 2023

Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. It’s a strategic process for connecting a target audience to the company’s products and services.

Trust 106

Trust Technology Technology Negotiate 106

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? If you do business outside the U.S.,

Strategize 108

Strategize B2B Legal Launch 108

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

UX 122

UX E-commerce Campaign Entertainment 122

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Today’s consumers are digital detectives with a wealth of information at their fingertips. We need tools that not only function flawlessly but surpass expectations. But those days are over. Well, not anymore.

Pitch 106

Pitch Product Electricity Healthcare 106

Search Engine Land

APRIL 26, 2024

The transformative rise of AI. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? Lastly, create a profile of your ideal customer.

Product 102

Product Launch CRM Start-ups 102

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

UX 109

UX E-commerce Campaign Entertainment 109

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. And you can also use this framework to figure out how to best use GA4 within your organization. Started watching a video.

B2C 113

B2C Sports Referrals Non-Profits 113

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Financial services CRMs are changing and so are the needs of customers. We weed through the noise to bring you exactly what features you need in a financial services CRM.

CRM 102

CRM Service Retail User Experience 102

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customers 112

Customers A/B testing Strategize User Experience 112

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. They remembered what you liked, and it shows. That’s what we’re aiming for in B2B marketing. It’s perfect. That feeling of being special?

B2B 127

B2B Campaign Click Through Rate Follow-up 127

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 96

Objectives and Key Results Cross-sell Strategize Retail 96

Martech

AUGUST 17, 2023

But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” If you need to get caught up, part one can be found here and part two here. The goal of marketing is to drive corporate growth and they must take a leadership position. It can only enable your strategy.

Growth 95

Growth Technology Technology Start-ups 95

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. In the digital age, this approach no longer works.

B2B 110

B2B Cross-sell Education Strategize 110

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% Changes in the advertising landscape today. Be adaptive.

Campaign 111

Campaign Gaming Follow-up User Experience 111

Martech

JUNE 22, 2022

It was clear from the way our customers were talking that they needed something much bigger than simply that.” “How do you map the relationship between a product catalog and customer behavior over time? . “How do you map the relationship between a product catalog and customer behavior over time?”

Campaign 107

Campaign E-commerce Engineering Service 107

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

Closing 52

Closing Legal Real Estate Trust 52

Salesforce

JANUARY 27, 2023

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. Need proof? That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The right technology investments can help.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Salesforce

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. A third industrial revolution, beginning in the 1950s, saw the emergence of computers and digital technology.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Government 112

Government Contact CRM Gaming 112

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. It functions like any kind of chatbot where you can ask all kinds of questions and get answers back in seconds.

Follow-up 131

Follow-up Gaming B2B Contact 131

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. These firms often enjoy significant market presence, a recognized brand and economies of scale.

Technology 73

Technology Technology Strategize Retail 73

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. Which approach and tools should you implement to make the most of this potential? Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Retail 110

Retail Technology Technology Conversion 110

Salesforce

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). Michael Andrew, our SVP for data, walks you through how we create a unified profile of our customers. Now, it’s expanding to become a keystone of larger business transformation.

Customers 98

Customers Government Gaming Retail 98

Lead Fuze

DECEMBER 15, 2023

Have you ever wondered about the journey that brought us to today’s digital world of tweets, blogs, and viral videos? The history of content marketing , much like a riveting novel filled with twists and turns, begins centuries ago. How has content marketing evolved? What is the earliest example of content marketing?

Electricity 52

Electricity Promote Engineering Entertainment 52

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

Cross-sell 85

Cross-sell Strategize Campaign Education 85

SaaStr

MARCH 10, 2022

SaaStr Build 2022 our first digital mega event of the year, is just a few days away! Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. Do you keep hearing that the market is getting too saturated? Building a Community.

Growth 81

Growth Start-ups Product Customers 81

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO.

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

Gong.io

FEBRUARY 23, 2023

We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. The past three years have brought us no shortage of external factors that have dramatically transformed our buying processes. That probably raises your hackles a bit.

Closing 121

Closing Price Finance Negotiate 121

Lead Fuze

NOVEMBER 7, 2023

Ever wonder how the right ad pops up at just the perfect moment when you’re browsing online? You’ve likely seen AI in action, even if you didn’t know it. Like an invisible puppet master, it pulls strings behind your screen—deciding which products pop into your feed and what content catches your eye.

Objectives and Key Results 52

Objectives and Key Results Campaign Technology Technology 52

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re shouting into the void, trying to make your voice heard above the digital din? Picture this: Instead of casting nets in vast oceans, you’re laser-targeting fish already leaping for your bait. That’s where AI steps onto stage, transforming guesswork into precision.

Niche 52

Niche Engineering Technique Contact 52

Sales Hacker

OCTOBER 17, 2022

Because of this, companies have become hyper-focused on the top line of their business. Related: 6 Change Management Hacks for Sales and Marketing Alignment that Lasts. Here’s why the majority of change initiatives fail and how RevOps can lead change to help their organizations evolve and thrive. In life, change is inevitable.

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Objectives and Key Results Strategic planning Strategize Trust 79

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Salesforce

AUGUST 28, 2023

Are marketing trends moving too fast? On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. Perhaps you’re moving too fast, trying to keep up with the pace of innovation — and fearing falling behind if you don’t. So, where is the balance?

Customers 97

Customers Trust Technology Technology 97