Search Engine Land

NOVEMBER 27, 2023

Knowing this helps you tailor your marketing to their interests. Reader demographics : You can find political swings, along with age, gender, income, and other skews. Advertise : Look for where they are on these sites and show ads on relevant topics to your brand and with your audience demographics in mind.

UX 122

UX Strategize Referrals Conversion 122

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Performance Max upgrades.

Campaign 114

Campaign Conversion Closing Engineering 114

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. You can then align your wider marketing strategies with real user behavior to ensure your brand is present and persuasive at every step of the customer journey.

Objectives and Key Results 110

Objectives and Key Results Cross-sell Strategize Retail 110

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

B2B 92

B2B Lead generation Education Campaign 92

Search Engine Land

MARCH 1, 2023

These new audiences can be originated from website tags, YouTube users, or customer match lists using offline data imported into your account. Get the daily newsletter search marketers rely on. Similar audiences can be used across YouTube, Discovery and Display campaigns, and Search and Shopping. SUBSCRIBE See terms.

Non-Profits 97

Non-Profits Campaign Drivers/motivators Conversion 97

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Niche 125

Niche Negotiate Legal Contract 125

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

CTR 71

CTR Click Through Rate Promote Entertainment 71

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Get the daily newsletter search marketers rely on.

B2B 107

B2B X-functional UX Campaign 107

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? 2 Educate People About Insurance on YouTube. So what should you do?

Niche 244

Niche Education Start-ups Up-sell 244

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics. YouTube Age Demographics.

Education 100

Education 100

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. And then there’s YouTube. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. Thinking about trying YouTube Ads in 2022?

Entertainment 92

Entertainment Campaign Promote Clients 92

ClickFunnels

JULY 22, 2021

Organic — that is, non-paid — marketing can grow a business over the long haul. But here’s the good news — for many marketers and entrepreneurs, display advertising is the linchpin upon which their success pivots. 96% of B2C marketers say that Facebook is a valuable marketing platform. YouTube — 56% of users are male.

Launch 264

Launch B2C Gaming Campaign 264

Hubspot

JANUARY 30, 2024

Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. Internet access is increasing, urbanization is happening fast, and lots of consumers are moving from informal retail (like local markets) to shopping malls, creating all kinds of new spending patterns.

E-commerce 67

E-commerce Territory Niche Finance 67

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. YouTube generated $19.77

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ClickFunnels

JANUARY 26, 2022

Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation is done by marketers, sales prospecting is done by salespeople. Typically: Lead generation is automated, sales prospecting is manual.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing?

B2B 103

B2B Non-Profits Government Trust 103

Search Engine Land

AUGUST 22, 2023

Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Audience demographics such as age and household income levels will come to light. Use this discovery to exclude those age demographics from accruing ad spending in your campaigns. SUBSCRIBE See terms.

Campaign 90

Campaign Click Through Rate Price Conversion 90

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Gaming 108

Gaming Sports Follow-up Campaign 108

ClickFunnels

DECEMBER 14, 2022

The post 7 Effective Copywriting Tips For Affiliate Marketing appeared first on ClickFunnels. It might seem like you don’t need copywriting for affiliate marketing. But nothing could be further from the truth because copywriting is required at every stage of the affiliate marketing sales funnel. YouTube videos.

Pitch 229

Pitch Up-sell Niche Sell 229

Search Engine Land

FEBRUARY 24, 2023

OneRiot Brings Social Targeting to Mobile Devices 2011: Social ad network OneRiot introded the ability to target mobile audiences by interests, demographics and influence on its ad network of Twitter clients. from accessing YouTube. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

JULY 19, 2023

With the Google Grants program alone, they struggled to get a foothold in a market crowded with pharmaceutical advertisers and larger nonprofit organizations. Look to existing content, especially video We looked for a new strategy, and that’s when our client’s YouTube channel caught our attention. That was the case for this client.

Pharmaceutical 89

Pharmaceutical Campaign Clients High impact 89

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Demographics 63.6% population has used Reddit (Facebook 68%, YouTube 83%). 44% of U.S.

B2B 80

B2B Campaign Engineering Process 80

Martech

JUNE 2, 2022

Get the daily newsletter digital marketers rely on. And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. Processing.Please wait. Specific offerings. How long that will last, who knows?

Entertainment 99

Entertainment Launch Networking Campaign 99

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Objectives and Key Results 96

Objectives and Key Results Campaign Follow-up Promote 96

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. At the moment, video marketing has risen to the top of the tools that are most capable of achieving engagement. So, let’s take a moment to go through some of the primary points of focus for a video marketing campaign.

Promote 97

Promote Entertainment Campaign Sales 97

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube. Free Promotion.

Product 98

Product Promote A/B testing Networking 98

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy.

Cross-sell 115

Cross-sell Entertainment Launch Promote 115

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Often, organizations will reassess goals heading into a new year.

Campaign 112

Campaign Clients Growth Networking 112

ConversionXL

APRIL 14, 2021

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). Getting started with video prospecting. Navigate to “Admin”.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Search Engine Land

SEPTEMBER 20, 2023

Get the daily newsletter search marketers rely on. As the number of different channels, tactics, and strategies continues to grow, you will most likely have to utilize several marketing tools to be effective. For example, many clients will leverage data from Bombora and DNB to layer on B2B demographic, firmographic and intent data.

Real Estate 125

Real Estate Networking B2B Campaign 125

ClickFunnels

SEPTEMBER 28, 2021

Presumably, Ramit’s target demographic is Millennials, so they are likely to find this take on personal finance refreshing after being endlessly shamed over Starbucks lattes and avocado toasts. Also, pay attention to how Brian uses social proof: There’s an endorsement from the VP of Marketing at HubSpot. And that’s extremely rare.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Search Engine Land

SEPTEMBER 7, 2023

This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into your users’ cross-device behaviors. By turning on Google signals, you can use that data for demographic information and retargeting purposes.

GTM 139

GTM Campaign Follow-up Start-ups 139

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. These closed ecosystems enable the marketplace providers to maintain control of user data.

Government 96

Government Follow-up Clients Technology 96

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Angle 101

Angle Promote Niche Engineering 101

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course. Here’s the gist.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Sales Pop!

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Objectives and Key Results 52

Objectives and Key Results Strategic planning Promote Technique 52