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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

This model reflects the real internal journey accounts take—from first signal to full strategic partnership—by aligning sales, marketing, customer success, and product around how buyers adopt innovation over time. Initial Adoption and Strategic Buy-In Once the pilot succeeds, a few strategic leaders begin to take a more active role.

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Marketers must adapt to a changing world

Martech

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. Apparently, Gil was having trouble making ends meet. .” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth.

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The Hidden Costs of Efficiency

Sales Hacker

Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Automation isn’t new — it’s been changing how we work for decades.

GTM
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

Meeting customers on an already trusted platform enabled OXXO to create relationships with customers that extended beyond the transaction. With this in mind, OXXO decided leveraging WhatsApp provided a perfect opportunity to engage with customers who use the popular app as their go-to method of communication.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Would you show up to an important meeting wearing shorts and a Panama hat? CEOs & COOs: Need to build strategic partnerships? It’s no longer just who you know—LinkedIn lets you easily meet who you need to know. Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold.

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Meet Our Experts Rajin Alqahtani General Partner at Hypergrowth Partners and interim CMO at Together AI, Rajin brings a unique perspective from both the operational and investment sides of AI scaling. Harvey hit 10x. The bar isn’t just higher – it’s in a different stratosphere.