Salesforce

APRIL 30, 2025

Weve compiled a list of books for small business owners that are packed with practical wisdom, straight-talking advice, and a few ah-ha moments that will help you sell more, manage better, or just stress less. Set up systems and processes so your business doesnt depend on you being there all the time. Lets jump in and discover.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

Sell 102

Sell Minimum Viable Product Objectives and Key Results Cross-sell 102

Hubspot

DECEMBER 17, 2018

Customers have a rich pool of options to choose from, so if your prices are too high, they can just strike a deal with a supplier who will sell to them at their preferred price. If there’s a lot of competition in your industry, it’s harder to turn a profit. Potential of New Entrants into the Industry. Power of Suppliers.

Minimum Viable Product 78

Minimum Viable Product Manufacturing Price Up-sell 78

Partners in Excellence

AUGUST 11, 2014

We’re deluged with new offers of products–all Minimum Viable Products. Product testing is done on users, with users debugging faulty code. So why invest in quality, let’s just invest in flashy functions so we can launch a hot product and let our users find the problems.

Service 104

Service Minimum Viable Product A/B testing Government 104

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

JANUARY 27, 2023

Multiple studies show companies that operate in survival mode, making deep cuts and reacting defensively, tend to stagger through a downturn, are slow to recover, and never really catch up to those who continued to invest and innovate. That means whatever you’re selling must provide added value vs. flash.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Hubspot

OCTOBER 22, 2020

When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them. And, that variety in company names makes sense. Publish anywhere.".

Minimum Viable Product 101

Minimum Viable Product Sports Construction Campaign 101

Partners in Excellence

OCTOBER 26, 2016

We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs. The innovators, love MVP’s (minimum viable products).

Customers 95

Customers Minimum Viable Product Cross-sell Launch 95

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. Plus, it’s your product: You believe in it. How do you know you’re ready to hire a sales team?

Minimum Viable Product 102

Minimum Viable Product Pitch Non-Profits Sales 102

Salesforce

APRIL 7, 2022

Consider separate product photography featuring local models or up-close shots of stitching and labels. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Activate and launch.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Hubspot

NOVEMBER 28, 2011

Traditional companies build a product at scale, then launch and sell it at scale. If customers don’t like the product when it’s launched, the company’s huge upfront investment of time and money will be wasted. It's up to you, the manager of your mature big company to cultivate entrepreneurs. Translation?

Minimum Viable Product 71

Minimum Viable Product Launch Follow-up B2B 71

Hubspot

JULY 25, 2019

Up to 2 years; flexible. Office space, administrative and legal support, business planning, prototyping, and product development. Do you have a minimum viable product (MVP)? Will you choose to apply their suggestions and listen to their expert opinions about your business, product, and growth? Application.

Minimum Viable Product 78

Minimum Viable Product Education Networking Legal 78

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. As Upworthy’s audience grew, the team realized that the site’s design with its strong emphasis on social sharing was not keeping up with the needs of frequent visitors. The Original.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Hubspot

SEPTEMBER 27, 2021

Every well-established company had to start somewhere, and the most successful businesses founded in recent years fit the "typical start-up" bill at some point. Many startups will offer pre-orders of their products or services at discounted rates to raise money via crowdfunding. Crowdfunding. Exit Strategy. Freemium. Go Public/IPO.

Minimum Viable Product 90

Minimum Viable Product Launch Pitch Growth 90

Smarter With Gartner

JULY 2, 2021

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. Learn more: Power Your Product Strategy with Gartner Product Decisions. In hi-tech product planning, once an idea stands up to extended internal scrutiny, momentum builds.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Hubspot

APRIL 12, 2022

All entrepreneurs need to raise capital at some point — whether to get their business up and running or accelerate growth. Business owners can use this equity for financing by selling shares to outside investors in exchange for capital. The truth is, most companies need help to create a product or service worth selling.

Finance 14

Finance Minimum Viable Product Non-Profits Real Estate 14

Partners in Excellence

FEBRUARY 1, 2016

Every day, it seems there is a new sales, marketing, customer service tool popping up on the web. We’ll use your info for our purposes and marketing, we won’t sell your info (????????), Yes, I know a lot of you are testing your Minimum Viable Product. I explore lots of them, many look very promising.

Minimum Viable Product 58

Minimum Viable Product Trust Contact Legal 58

Partners in Excellence

MAY 23, 2024

Rather than paying up front for a license, people could pay on a monthly basis for a subscription. Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. ” These have created a huge wake up call in SaaS.

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

SEPTEMBER 19, 2018

Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. LLC (limited liability company): An LLC is more costly and complex to set up, but it comes with a number of tax advantages and protects its owner(s) from personal liability (hence its name). If you sell “tangible property” (i.e.,

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Hubspot

FEBRUARY 12, 2025

We didnt have that sort of money, but we didnt want to give up either. Instead of training the tool to pick up billions of data points, we restricted it to pick the data from the users X profile only. Use Microsoft Azure, HubSpot , Google Cloud, and AWS for speeding up deployment, scaling growth, and unlocking actionable insights.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Salesforce

JUNE 2, 2025

You set the vision, make the decisions, and deal with the ups and downs. You have to show up and take the risks. It allows you to follow up at the right time and close more deals without losing your mind. Bonus if it gives you insights like which leads are most likely to convert or when to send a follow-up.

Minimum Viable Product 52

Minimum Viable Product Legal CRM Launch 52

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

FEBRUARY 11, 2019

Checking out what other people have come up with can be a great way to kick your own thought process into gear. Go to Product Hunt , a constantly updated curation of the newest apps, websites, and games, for digital inspiration. Before you go all in, you need to know other people will actually want your product. (No,

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

ConversionXL

SEPTEMBER 6, 2013

Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. Currency can be defined as email addresses, tweets, cash or anything your customer gives up to receive a solution to their problem. They exist to learn how to build a. image source.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. Once you have that initial website template up, your job is certainly not done. The result?

UX 72

UX Minimum Viable Product Launch Start-ups 72

SaaStr

MARCH 20, 2019

Before that, he worked for 12 years at Trilogy, where he held key leadership roles helping the company grow from a start-up to a $300 million business. I go into the telecommunications industry, people like carriers and the hardware manufacturers and say, “How do we build up this idea that we have?” They got going in 2009.

Start-ups 70

Start-ups Product Minimum Viable Product Niche 70

ConversionXL

SEPTEMBER 7, 2017

Without going too deeply into the specifics of a growth process, I should also note that you come up with similar looking processes in areas outside of conversion optimization, like content marketing and growth. You have to set yourself up to learn. You have to run minimum viable tests… 3. Test win rate.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92