Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. It’s time to move beyond these outdated tactics. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone.

Drivers/motivators 119

Drivers/motivators Customers Technique Engineering 119

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Early-bird tickets expire next week. Austin’s F1 track.

GTM 95

GTM Growth Cross-sell Referrals 95

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. It’s moved beyond being just a tech buzzword to become a vital tool for competitive edge.

Growth 108

Growth B2B Customers Customer Relationship Management 108

Martech

JANUARY 18, 2024

” The hallucinations range from factual errors to content that’s biased and even dangerous. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. This helps brands create personalized and recognizable video content that appeals to their audience.

Retail 109

Retail Promote Strategize Campaign 109

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Retail 98

Retail Campaign Launch Product 98

Search Engine Land

AUGUST 8, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Launch 97

Launch Retail Campaign Engineering 97

Search Engine Land

JANUARY 8, 2024

Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers improved insights into the effectiveness of their campaigns on the social platform. Why we care. Cross-Channel Partners. Lift Partners. Eligibility.

Launch 107

Launch E-commerce Campaign Education 107

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. But those days are over. Well, not anymore.

Pitch 112

Pitch Product Electricity Healthcare 112

Search Engine Land

APRIL 12, 2024

This shift transforms storytelling from the long-form 60 and 120-second segments that captivated a seated, undistracted audience to a dynamic, distraction-filled present where engagement within the first three seconds is critical, requiring content that feels organic. TikTok’s watermark on shared videos was a stroke of genius.

Launch 103

Launch Presentation Growth Campaign 103

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward.

CTR 113

CTR Growth Campaign Service 113

Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. Typically, it’s pulled from the internal databases of big enterprises. YouTube checklist) {type} software (e.g.,

Non-Profits 134

Non-Profits Consult User Experience Presentation 134

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Product 110

Product Objectives and Key Results Strategize Technology 110

Martech

OCTOBER 3, 2023

Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Keep reading for the details. Why we care.

UX 119

UX Territory Conversion Meeting 119

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Awareness stage The beginning of the B2B buyer’s journey.

B2B 106

B2B B2C CRM Engineering 106

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). That’s just not what we do.”

Retail 126

Retail X-functional Launch Non-Profits 126

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing teams must move out of their silos and integrate seamlessly with other parts of the organization to ensure — and potentially increase — the success of their digital marketing campaigns.

Legal 120

Legal Teamwork User Experience Represent 120

Search Engine Land

MARCH 23, 2023

A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4. It’s a new product that is not mature enough to use.” What are the biggest misconceptions about GA4? Should I wait for Jumpstart?

Campaign 95

Campaign Engineering Conversion Strategize 95

Search Engine Land

SEPTEMBER 11, 2023

This article distills valuable insights and recommendations, offering a roadmap for success in a field where reputation and backlinks no longer guarantee instant returns. The screenshots were taken from Semrush, but other tools show the same or similar traffic patterns. Here are a few new players that moved in and are making bank.

Niche 140

Niche Commission UX Trust 140

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B 107

B2B B2C Entertainment Education 107

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 141

Campaign Retail Lead generation Pharmaceutical 141

Salesforce

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. Catch a buying signal?

Contract 119

Contract Negotiate Follow-up Contact 119

Search Engine Land

SEPTEMBER 13, 2023

Consumer trust Amazon reviews provide valuable insights into the quality and performance of products. Potential buyers often rely on these reviews to make informed decisions about whether to purchase a product. Quality assurance Reviews help hold sellers accountable for the quality of their products.

Trust 133

Trust Construction Sales Campaign 133

Martech

JANUARY 26, 2024

Before committing, Scott connects with the CEO for budgetary approval, ensuring that this move will help hit their annual targets. You won’t move further than the first call if you approach the wrong industry or company. But they often don’t even care whether their company might need this product or service. Low-level titles.

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Search Engine Land

APRIL 4, 2024

It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Optimizing performance from outside the ad accounts (e.g.

Trust 87

Trust Campaign Drivers/motivators Growth 87

Salesforce

DECEMBER 6, 2023

The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. Salesforce Admins have the power to deliver success for their companies. How do they do it?

X-functional 110

X-functional Trust Technology Technology 110

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Product feeds for a shoppable YouTube experience. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts. Performance Max upgrades.

Campaign 117

Campaign Conversion Closing Engineering 117

Martech

MAY 2, 2024

This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Influencers Make my job easier.

B2B 117

B2B Drivers/motivators CRM GTM 117

Salesforce

MARCH 7, 2024

Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site. Personalize, personalize, personalize. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

DECEMBER 12, 2023

This will let you see if a new tool is going to genuinely enhance productivity or just add complexity. Modern software often has extensive, underutilized features. This leaves them with a suite of powerful tools, none of which are used to their full potential, resulting in wasted investments and missed opportunities.

Drivers/motivators 127

Drivers/motivators Technology Technology Campaign 127

Salesforce

MAY 15, 2024

They want a connected experience across all customer service channels, from live chat to voice. They also include artificial intelligence (AI) tools that help agents be more productive. This means conversation history and context can travel with the customer from channel to channel.

Contact 52

Contact CRM Technology Technology 52

Martech

OCTOBER 12, 2023

Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Look for them to move center stage soon. And now, here are this week’s AI-powered martech releases, features and enhancements.

User Experience 117

User Experience Launch Networking Campaign 117

Search Engine Land

DECEMBER 8, 2022

Moving forward, profile managers will be required to edit listing information, review performance, and manage Google Business Profile information from within the SERP. What has changed in the move to Google NMX? What has changed in the move to Google NMX? Photo insights are no longer available.

Non-Profits 101

Non-Profits Follow-up Engineering Product 101

Salesforce

JANUARY 25, 2024

” This is more than just a routine check — it’s a means of gaining insights and improving sales tactics. When you record sales calls, you can easily organize and analyze call information, surfacing key insights that allow you to address customer needs and move deals closer to the finish line.

CRM 59

CRM Sales Legal Up-sell 59

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. New or different SERP features could impact user interactions.

X-functional 123

X-functional User Experience UX Follow-up 123

Search Engine Land

NOVEMBER 6, 2023

But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation of SGE has been evolving almost daily. So what do we know, and what should we expect – and how should we prepare? Where do we stand on SGE?

UX 120

UX Represent Education Strategize 120

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t default to talking about the products or services your company provides or how it delivers them. Descriptive names (e.g., Microsoft).

Strategize 114

Strategize B2B Legal Launch 114

Heinz Marketing

MAY 1, 2022

A product suite under the brand Lucid , it allows you to display dynamic brainstorming sessions on an intuitive canvas. For individual or team use, be able to collect ideas, organize thoughts, and pick the best course of action with real time collaboration to keep projects moving forward. Manage the creative chaos. Breakout Boards.

Consult 108

Consult Product Presentation Start-ups 108