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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 122
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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Better service for advertisers.

Retail 120
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Finalize More Year-end Business with Ease

Sales Pop!

However, one easy strategy relaxes everyone we meet during the selling process, including follow-up. The question moves them away from self-pity to recognize that others are in worse shape, and the person sees that they may be of service, giving them meaning for the holidays.

Gaming 312
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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. Processing.

Retail 117
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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of. As a result, more payment processing companies and gateways have emerged.

Process 74
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Launch 118
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Why AI’s agents and commodification are good news for marketers

Martech

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. is the number one professional network for AI agents. It’s also the only professional network for AI agents.”). Processing. So, yay for agents.

Price 131