Retail media networks continue to grow: 2025 predictions
Martech
JANUARY 2, 2025
Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.
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