SaaStr

APRIL 20, 2024

People that want to do the work because they enjoy the work." We went pretty deep on: The real role of AI in marketing today Does everyone just want to be a strategist now? Will AI let ICs do more, with fewer managers? "We all need more hackers on our team. Marketing hackers, sales hackers, product hackers.

Drivers/motivators 102

Drivers/motivators Growth Product Technology 102

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. How agile project management stops FOMO An agile approach makes you part of the process with the teams that get things done. It prioritizes tangible features and improvements.

X-functional 98

X-functional Objectives and Key Results Meeting Engineering 98

Martech

MARCH 29, 2024

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. I’m here to tell you there’s truth in these accusations. There is another side to the agile story.

Manufacturing 111

Manufacturing Promote Pipeline Technique 111

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. As a product manager, you bring features into the product and add value for customers.

UX 77

UX Intrinsic Product Conversion 77

Martech

APRIL 29, 2024

Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. Today, I want to focus on the latter, which is the toughest because it involves dealing with people. However, successful AI adoption requires more than just implementing new tools.

Legal 71

Legal Finance Drivers/motivators Meeting 71

Partners in Excellence

OCTOBER 12, 2023

One of the biggest mistakes I see sales managers, particularly new managers, make is the view, “I can do it better myself!” It’s not the manager’s job to close deals. It’s not the manager’s job to close deals. Then, the manager starts failing. But that’s not the point!

Closing 129

Closing Sell Sales 129

Search Engine Land

MAY 9, 2024

It’s about reaching the right people and addressing their needs by giving what they want as quickly and as easily as possible. One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. It’s a proven approach.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Martech

FEBRUARY 29, 2024

Nobody wants their leader to tell them to “do more with less” because of what it will ultimately result in — missed targets. So, if the leader is willing to take that risk, what areas should they focus on to “get more value out of what we have”? “Do more with less” is a popular theme in marketing today. Why is this?

Contract 106

Contract Technology Technology Price 106

Partners in Excellence

DECEMBER 21, 2023

The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? We, everyone, face worlds of accelerating turbulence, disruption, risk, and uncertainty. We, everyone, face worlds of accelerating turbulence, disruption, risk, and uncertainty.

Customers 122

Customers Quota Up-sell Conversion 122

SaaStr

MARCH 31, 2024

And so I want to thank them for coming here. And I know HubSpot’s a very iconic company, and we’ll learn about the presentation, it changed in flight several times, but I want to hear from Dharmesh and Katie how they focus on culture for real. Hello everyone. Raise your hand, just for a little bit of fun.

Teamwork 103

Teamwork Start-ups Engineering Up-sell 103

Search Engine Land

OCTOBER 17, 2023

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. As a team lead, I now had two analysts under my management.

Drivers/motivators 114

Drivers/motivators Clients Campaign Promote 114

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. You need something that will hook the prospect enough to make them want to give you their information.

Lead generation 114

Lead generation Campaign SQL CRM 114

SaaStr

DECEMBER 29, 2022

For the first time in my career, I’ve worked with amazing first-time managers as CEOs. Before I was a CEO, I was a mid-level manager, a director. Those management teams weren’t perfect, and I wouldn’t copy everything they did. But at least I got to observe how a few seasoned CEOs managed their executive teams.

Meeting 124

Meeting Start-ups Trust Engineering 124

Heinz Marketing

DECEMBER 1, 2023

To determine that we have the right people in the right seats, one of the tools used in EOS are the GWC basics: “Gets it”, “Wants it”, and has “Capacity” to do it. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. The consulting agency has helped you piece together a revamped holistic go-to-market process.

Process 102

Process Government Consult Clients 102

SaaStr

APRIL 30, 2024

They’ve reduced CAC and operated with a one or sub-one burn multiple, which is where everyone’s trying to get.But when Kyle joined the company, they had one manager and four reps. So within Kyle’s first 90 days, they were losing way too many customers to feel like he wanted to put more money in the top of that funnel.

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

Martech

JANUARY 3, 2024

To evolve, everyone in the organization must embrace change and let go of past ways of operating. Instead of this approach, leaders should have a compelling reason why change is necessary and needed at this point in time but leave exactly how that change will happen in the hands of the marketers that it directly impacts.

Trust 103

Trust Represent Growth Meeting 103

SaaStr

MARCH 13, 2024

Should you scrap your entire roadmap and pivot? Ask yourself: Do you want control over the technology? Do you want to build your own LLM and build it in-house? Is Generative AI going to be transformative or incremental for your startup? Are you re-vampimg your entire product roadmap, or sprinkling AI in along the way?

Legal 83

Legal GTM Technology Technology 83

Salesforce

FEBRUARY 12, 2024

But this one category has seen such a spike in demand in the Salesforce ecosystem job skill trends that it has a dedicated research report and is now imperative for everyone. Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set.

Relationship building 116

Relationship building Niche Contact Trust 116

SaaStr

MAY 10, 2024

The distance between top performers and everyone else has never been wider, and most sellers aren’t hitting quota at many organizations. As a sales leader, the people you hire affect your career trajectory and the career trajectory of everyone on your team. Sales Hires Have the Highest Failure Rate It’s a costly problem to have.

Price 76

Price Territory Quota Sales 76

Salesforce

FEBRUARY 16, 2024

Sales is one of the few professions where you can build the life and income you want based on the effort you put in. About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers.

Commission 104

Commission Territory Quota Drivers/motivators 104

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. The harder it is to keep track of, the less consistency across your brand management.

Government 114

Government Customer Relationship Management Promote Relationship Management 114

Partners in Excellence

FEBRUARY 17, 2024

” As sellers, we have to understand what the customer is really saying, we have to makes sure we are correctly diagnosing the problem the customer tell us they want to solve. They may not have the information or may not know the information they should be collecting to assess the problem. I encourage you to read both.

Manufacturing 77

Manufacturing Clients Contract Presentation 77

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Account management 140

Account management Gaming A/B testing Campaign 140

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. ” “The CEO wants this in his inbox before the weekend.”

Objectives and Key Results 118

Objectives and Key Results Retail Campaign Appointment 118

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People want to drive customer success across the company and customer base.

Customers 98

Customers GTM Growth Clients 98

SaaStr

JANUARY 5, 2024

For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR. For Sam, when he was originally building outbound sales at Brex, they were focused on not purchasing a sequencing tool or system that provides contact information and then blasting that ICP.

Quota 99

Quota Commission Networking Drivers/motivators 99

Search Engine Land

MARCH 8, 2024

In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. Below, I will share all the results and pick out any interesting answers.

Objectives and Key Results 128

Objectives and Key Results Manufacturing Clients Education 128

SaaStr

FEBRUARY 14, 2024

The Head of CS has become an amorphous reporting structure in SaaS at many scaleups and startups because no one wants to own customer success. Who Owns Customer Success No one really wants to own customer success. “We want to be profoundly involved in customer success,” Jason adds, “But do we wanna own it?

Customers 93

Customers Cross-sell Drivers/motivators Gaming 93

Heinz Marketing

SEPTEMBER 21, 2022

Businesses need a way to handle unique global changes in a manner everyone in the org can support and follow. For example, many B2B companies who want to implement an ABM approach require serious change management across their sales and marketing departments – but implementing organization-wide changes is no easy feat.

B2B 113

B2B Follow-up Consult Meeting 113

Sales Pop!

JANUARY 30, 2024

I just wanted to drop in and share some cool stuff from my latest podcast episode. Climbing the Ladder Doesn’t Always Mean Being the Boss: People often think that the only way to move up in your career is to become a manager. They should be more like teachers or mentors, helping their team grow and learn.

Promote 59

Promote Growth 59

Search Engine Land

MARCH 14, 2024

Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and widespread and every seasoned marketer I’ve talked to agrees that this update is a big deal. Has your website been hit by the March 2024 core update?

Niche 136

Niche User Experience UX Networking 136

Martech

FEBRUARY 12, 2024

She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It was planning time.

Lead generation 105

Lead generation A/B testing Government Customer Relationship Management 105

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. Marketing generates leads and builds brand awareness, while sales is responsible for closing deals and driving revenue—working together to create a customer feedback loop that fuels growth.

Go To Market 119

Go To Market Lead generation Sales Meeting 119

Martech

JANUARY 9, 2024

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Either way, know what you want to achieve before diving in. A note on size.

Niche 130

Niche Negotiate Legal Contract 130

SaaStr

MARCH 19, 2024

PST, Jeff Yoshimura shares his five major themes every first-time founder should consider and his lessons learned. PST, Jeff Yoshimura shares his five major themes every first-time founder should consider and his lessons learned. You want to ensure everyone can participate and share in creating a valuable company over time. #2:

Networking 81

Networking Finance Pipeline Engineering 81

Partners in Excellence

JANUARY 23, 2024

Time management has always been an important concept. I can remember reading all sorts of books on effective time management, even back to college days. I continue to devour them, adapting many of the principles to my own time management. We have reached a “crisis” in time management.

Objectives and Key Results 110

Objectives and Key Results Technique Presentation Closing 110

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Government 111

Government Angle Follow-up Meeting 111