Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. What type of data does your organization gather?

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. Processing.

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Streamline your implementation to focus on what matters most to your sales process.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Heinz Marketing

SEPTEMBER 24, 2024

Tasks and Tools In this section, we’ll go through several everyday SDR tasks that can be automated and/or streamlined along with the AI tools to help do the trick. Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process.

Objectives and Key Results 101

Objectives and Key Results GTM CRM Follow-up 101

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

JULY 11, 2024

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Ensure your questions are clear, concise and directly related to your objectives. Be sure to consider the results through the lens of your objectives.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. Processing.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. Processing. The first part is here. Push for the best terms.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Processing. A pipeline of work with timelines.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Processing. Business email address Sign me up!

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully. A lot of times, people try to get buy-in by promising unrealistic results.

Objectives and Key Results 120

Objectives and Key Results Trust Technology Technology 120

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Align closely with strategic objectives : Ensure the tools support broader business goals. Processing. Pull user logs for each tool.

Objectives and Key Results 124

Objectives and Key Results Strategize Technology Technology 124

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? Processing. Here’s how this relationship typically works: 1.

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Simply put, it’s all about basic math: while AI can amplify results, it multiplies based on the team’s existing strengths. For example, 8×2 yields 16, and 8×1 yields 8 — but 8×0 still results in 0.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Now, you have the ability to add document URLs in the CSV file import process when importing product data. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results 115

Objectives and Key Results User Experience CRM Networking 115

Martech

JULY 15, 2024

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. This analysis can inform your decision-making process and help allocate resources effectively to achieve your marketing goals. MarTechBot now has 10+ personas to provide more targeted responses.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Processing. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Martech

AUGUST 7, 2024

In this decision process, consider selecting an area where you have low perceived risk and high perceived value. This is its key strength: effectiveness. For instance, do they make your marketing campaigns more targeted and impactful or merely expedite the process without adding substantial value? Processing.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

SEPTEMBER 4, 2024

AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. Specific, measurable objectives that cascade from business goals to team-level KPIs. The key is creating a single source of truth that all teams trust and use to make decisions. Processing.

Objectives and Key Results 117

Objectives and Key Results GTM B2B Growth 117

Martech

APRIL 30, 2025

As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Processing. Here are five key things to do when engaging with B2B data enrichment and hygiene providers. Details about their validation process. Email: Business email address Sign me up!

B2B 106

B2B Objectives and Key Results Territory Negotiate 106

Search Engine Land

JULY 25, 2024

In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Processing. You’ll craft a comprehensive calendar of tactics, optimization processes, agile strategy and reporting cycles. See terms.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

SEPTEMBER 25, 2024

This article outlines our agency’s process for conducting a co-optimization audit, combining SEO and PPC data to uncover insights for a more holistic, full-funnel approach. By taking a holistic approach, you can achieve better results for your business. However, in reality, businesses relying on SEO are supported by multiple channels.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Partners in Excellence

FEBRUARY 13, 2025

Over years, he showed increasing frustration in buying teams, resulting in regret. The primary observations had been frustration over the buying process, less with solution selection. In Hank’s latest research he reports that buyers are getting better in navigating their buying process.

Objectives and Key Results 75

Objectives and Key Results Objection handling Meeting Process 75

Veloxy

JULY 23, 2025

Below, we explore ways to boost sales in 2025, as the world evolves towards more automated systems, which often result in increased workloads. They are those who need to contact customers directly and handle every part of the sales process that comes into direct contact with the customer’s eyes or hands.

Product 130

Product Objectives and Key Results Territory Sales 130

SaaStr

JANUARY 8, 2025

By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives. Some key findings included: Bookings to revenue conversion rates were significantly below target. The team lacked visibility into key metrics like average revenue per customer.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117