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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

It started with door-to-door sales and evolved into telemarketing and direct mail. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Highlight key benefits and use visuals if possible.

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8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Let’s explore some actionable strategies to help you get started: 1. You’re not alone.

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7 Winning Steps for Effective Objection Handling

Salesforce

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

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How to Start Up a Marketing Agency: Key Strategies

Lead Fuze

If you’re looking to create a successful marketing agency, this guide is the perfect starting point. How do I start an advertising agency step by step? How do I start my own agency? How do I start a marketing agency with no experience?

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How to optimize for product-first results in retail Google SERPs

Search Engine Land

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

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18 Sales Discovery Call Questions that Drive Results

Highspot

To do that, use these five strategies to assemble your questions and set yourself up for success. Define the objectives: Before the call, define what you need to understand about the prospect’s situation. Here’s a further breakdown of the questions to help you uncover a legitimate problem and build trust.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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