Sales Gravy

APRIL 2, 2025

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance.

Objectives and Key Results

ClickFunnels

JULY 3, 2025

They guide your visitors from “just looking” to “shut up and take my money.” ” That’s because these funnels actively sell your product instead of simply displaying it. Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes.

Launch

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling?

Sell

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Standing out starts long before the interview — and doesn’t end after the handshake. You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster. But recruiters and sales leaders?

Objectives and Key Results

Hubspot

JULY 23, 2025

They anticipate objections. Whether I’m mapping outreach for SaaS in North America or building a consultative sequence for real estate in LATAM, I don’t start with “What should we send?” I start with “What should the buyer feel next?” It shows up in morale, in consistency, and in confidence. They guide. And the secret?

SQL

Martech

OCTOBER 11, 2024

But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. When you handle data locally, you cut down on those frustrating delays and ease up on bandwidth use. Edge computing might sound like bougie sales jargon.

Objectives and Key Results

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. Analysis starts by identifying high-impact skills.

Objectives and Key Results

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. Plan follow-up strategies when, how, and what to say.

Real Estate

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product

Hubspot

JULY 22, 2025

I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops lead all at once. So I started experimenting with AI sales agents. Pricing You can start using Breeze Copilot and a selection of core Breeze features for free within HubSpot. Saves time on small repetitive tasks (e.g.,

Objectives and Key Results

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Introduce yourself.

Cold Call

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. For example, with one SaaS client I supported, we realized new customers were excited at sign-up but confused during onboarding.

Referrals

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. That starts with understanding the different approaches you can take.

Objectives and Key Results

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. The result?

Conversion

Salesforce

MAY 2, 2025

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. Selling to current customers is generally much easier, and occasional exclusive deals incentivize repeat purchases.

Promote

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. Sign up now Thanks, you’re subscribed!

Objectives and Key Results

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Those that use AI realize up to 20% better revenue outcomes. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025.

Sell

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our solution streamlines approvals, saving clients up to 10 hours a week. Did they pick up on vague cues and dig deeper? ” Rep: “Got it.

Objectives and Key Results

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. According to data from Lantern , effective use of buying signals can create 10-20% more sales opportunities and reduce a companys customer acquisition cost (CAC) by up to 30%.

Contract

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. For example, if you’re selling HR software, spotlight how manual onboarding slows productivity and frustrates new hires. The result? They achieve 2.7

Pitch

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results

Hubspot

APRIL 30, 2025

Often, they end up offering huge discounts with expiration dates. While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Id expect your results to be above the [industry, vertical, market] average. The solution?

Prospecting

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. By digging deeper into the business challenges that the buyer faces, sales teams can position their products and services as must-haves that align closely with company objectives.

Objectives and Key Results

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. The first initiative I have taken at every company I’ve worked at is to develop, design and implement a lead to opportunity process (ensuring leads end up on the opportunities they belong to). Become an Opportunity Object expert.

Closing

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Personalization at Scale: The Role of Sales Ops in Account-Based Selling Account-based sales (ABS) and marketing (ABM) continue to gain traction, requiring sales teams to deliver hyper-personalized messaging at scale. Use hands-on learning.

Government

PandaDoc

JUNE 2, 2025

How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control. Warm up the buyer The process starts with a strong foundation of credibility. A good warm-up becomes a relationship builder that opens the door to deeper conversations.

Process

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results

PandaDoc

MAY 12, 2025

Lets get started. Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Similarly, going the extra mile to increase perceived value for customers can help teams overcome pricing objections down the line. versus $9.99).

Price

PandaDoc

JUNE 23, 2025

So, how can you set your team up for success during these crucial conversations? You want to come out of the call with a better understanding of their role, their objectives, and their challenges. Don’t overpromise or assume you’ll figure things out later–that’s how you set yourself and the customer up for a bad experience.

Objectives and Key Results

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. We actually opened up our commercial sales offices there and our BDR offices there.

GTM