Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Territory 116

Territory Market share Legal Strategize 116

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Create intelligent campaigns. Automatic campaign optimization.

Campaign 122

Campaign Consult Prospecting Technology 122

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Need to know how to set up form conversion tracking in Google Tag Manager? Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Marketers everywhere are obsessing over the newly discovered power of AI.

Technology 142

Technology Technology Conversion Price 142

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 89

Entertainment Gaming Education Technology 89

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. With AtData’s email address intelligence , you’re not just getting data, you’re acquiring a roadmap to success. So, why does this matter?

Campaign 108

Campaign Conversion Customers 108

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 103

Government Campaign Follow-up Conversion 103

Martech

FEBRUARY 13, 2024

Image: Influential Market Intelligence. As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” Verizon, “Beyonce.”

Gambling 125

Gambling Entertainment Gaming Campaign 125

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. By automating repetitive tasks and providing intelligent insights, AI empowers content teams to focus on strategic initiatives and creative endeavors. The digital world thrives on content.

Technology 116

Technology Technology Engineering Strategize 116

Search Engine Land

APRIL 9, 2024

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Brands are almost twice as likely to influence U.S. Why we care. The survey of more than 1,000 U.S. Opportunity. Predictions.

Retail 94

Retail Networking Campaign Consult 94

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Campaign 95

Campaign Engineering Conversion Customers 95

Highspot

MARCH 26, 2024

From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching and training to improve sales performance and increase win rates. These assistants can analyze the conversation, offer suggestions for improvement, and provide relevant information or resources to help reps close deals.

Sales 52

Sales Technique Objection handling Pitch 52

Search Engine Land

DECEMBER 8, 2023

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. Industry experts have so far given positive feedback regarding Grok, praising the chatbot for its superior intelligence and creativity compared to other models. It is available to users in the U.S. Why we care. Getting started.

Launch 122

Launch Entertainment Gaming Start-ups 122

Salesforce

MARCH 13, 2023

Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment. Bringing in conversational intelligence has been a big part of making digital-first change happen. How does it work? Then we let the algorithms do their thing.

Manufacturing 98

Manufacturing Cold Call Sales Contract 98

SalesLoft

NOVEMBER 16, 2023

Your customer conversations are a goldmine of opportunity. A better way to use conversation intelligence across each stage of the sales process is to integrate the data with your team’s existing workflow. Salesloft’s Conversations product is the exception. Why do revenue teams need conversation intelligence?

Conversion 52

Conversion Process Sales Strategize 52

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Using AI to improve customer experience and customer journey orchestration Marketplace intelligence Course5 Intelligence has integrated OpenAI’s GPT models into Course5 Compete, its proprietary AI-powered market intelligence platform.

Technology 103

Technology Technology CRM Engineering 103

Martech

APRIL 23, 2024

Data about past customer journeys and conversion rates can be used to predict the likelihood of a prospect converting (and the likely time to conversion). Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Clustering models. Outliers models.

CRM 98

CRM Sports Campaign Conversion 98

Sales Gravy

JULY 28, 2023

Emotional Intelligence Is A Sales Superpower On this episode of the Sales Gravy Podcast, Jeb Blount sits down with Robin Hills, a business psychologist and expert in emotional intelligence from the UK. Emotional intelligence is the ability to combine thinking and feelings to make good decisions and build high-quality relationships.

Construction 86

Construction Networking Launch Drivers/motivators 86

Salesforce

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Einstein Copilot — This is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work to drive significant productivity gains.

Trust 122

Trust CRM Drivers/motivators Start-ups 122

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Campaign 145

Campaign B2B Technology Technology 145

Sales Pop!

APRIL 4, 2024

The Essence of Emotional Intelligence The cornerstone of Nick’s approach lies in emotional intelligence, split into self-awareness, self-management, and self-care. The Power of Dialogue One of the biggest hurdles in any relationship is tackling those tough conversations. That’s where Nick’s adventure begins.

Relationship building 59

Relationship building Trust Start-ups Growth 59

Sales Gravy

SEPTEMBER 1, 2023

One of the most effective approaches that salespeople can leverage to close bigger deals is using interviews as a sales strategy to gather intelligence, build relationships, and connect with high-level decision makers. focusing on providing value rather than seeking approval or sounding smart during conversations with economic buyers.

Prospecting 85

Prospecting Strategic planning Referrals Strategize 85

Force Management

DECEMBER 14, 2023

The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. These questions are simple, but the answers typically are not.

Negotiate 137

Negotiate Education Market share Growth 137

Search Engine Land

SEPTEMBER 20, 2023

The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Microsoft’s audience intelligence goes well beyond just search intent. Why we care. Getting started. How it works.

Launch 123

Launch Product Campaign Represent 123

Martech

JANUARY 13, 2023

This counsel has been gathered from tens of conversations over the past 60 days with GTM leaders on what teams are doing to optimize performance in uncertain times. Start with tapping into the customer data and account intelligence you have accumulated to understand your customers, their current state and their priorities.

GTM 130

GTM B2B Strategize Pipeline 130

Salesforce

OCTOBER 23, 2023

There are conversations that we need to be having with executives and senior executives to enlighten them on where there is opportunity and think beyond what we used to be able to do with just human intelligence. AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business.

Government 121

Government Teamwork Sports Strategize 121

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. What is artificial intelligence? Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.

Retail 92

Retail Promote Strategic planning Price 92

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. There’s too much guesswork in sales. But what’s the catch?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. There’s too much guesswork in sales. But what’s the catch?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This question is fairly straightforward and fundamental, but if a product isn’t available at a location, you should exclude it from targeting. Therefore, decisions must be made.

Territory 114

Territory Campaign Lead generation Strategize 114

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Launch 107

Launch Pitch Campaign Presentation 107

Highspot

JULY 20, 2023

That’s where conversation intelligence can step in. Artificial intelligence (AI) technologies are changing the game, using predictions and decisions to automate tasks based on what customers and prospects need. What Is Conversation Intelligence? What Is an Example of Conversation Intelligence?

Conversion 52

Conversion CRM Sales Customer Relationship Management 52

Gong.io

AUGUST 19, 2021

That’s why I was so amazed by revenue intelligence from Gong. Beyond being a great way to measure your reps’ activities in real time and connect cross-functionally, revenue intelligence can completely transform a seller’s typical workweek so they have time for more wins. . “ See results, attached. Efficiency for the win. .

Product 127

Product Cross-sell CRM Sales 127

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. Read next: Invoca unveils no-code integrations. What it does. Why we care.

Campaign 98

Campaign Contact Service Conversion 98

Salesforce

OCTOBER 19, 2023

AI vs. human? That’s a false choice. The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Search Engine Land

NOVEMBER 13, 2023

As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. The solutions to client churn 3.

Clients 97

Clients Objectives and Key Results Referrals Non-Profits 97

Search Engine Land

DECEMBER 21, 2023

Helpful content and content intelligence A rock-solid content strategy will be essential in 2024: Find and fill relevant content gaps. Content intelligence – knowing what type of content will perform, based on data – should become your foundation of content creation. A topical, entity-first strategy is now a competitive advantage.

Real Estate 125

Real Estate UX Customer Relationship Management Relationship Management 125

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy.

Technology 96

Technology Technology Government Legal 96