Search Engine Land

OCTOBER 11, 2023

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. ” The post Leverage data, not guesses: Use SEO A/B testing to increase your organic search traffic appeared first on Search Engine Land.

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A/B testing Engineering 98

Search Engine Land

APRIL 18, 2023

begin product searches online, with a majority turning to Google to find the answers they need. The majority of consumers say they trust websites more that appear at the top of the search engine results pages (SERPs). Visit Digital Marketing Depot to download 8 Ways to Maximize Brand Awareness Through Paid and Organic Search.

Trust 95

Trust Engineering Product Customers 95

Search Engine Land

JANUARY 6, 2022

Can you stop bidding on brand terms and rely purely on organic rankings? At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. Please visit Search Engine Land for the full article. Probably not.

Engineering 108

Engineering 108

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. When you know how far people are willing to search, you have a better idea of what your goals should be. And as for clicks?

CTR 101

CTR Click Through Rate Drivers/motivators Represent 101

Search Engine Land

JULY 20, 2021

Please visit Search Engine Land for the full article. This is the first time Google illustrated what different types of traffic drops look like.

Engineering 98

Engineering 98

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Many SEOs use Search Console to measure organic search traffic. Well, it differs by organization. And who can blame them? So, what is highly valued by the C-suite?

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Conversion Gaming Objectives and Key Results Referrals 126

Search Engine Land

APRIL 26, 2024

A Google spokesperson told us, “As the web and spam tactics continue to evolve, we’ll continue to work to reduce low quality, unoriginal content in Search. ” Google added: The March core update ranking improvements , which tackled spam and low quality content on Search, are now finished rolling out. 45% reduction.

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Engineering User Experience Launch Start-ups 144

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Get the daily newsletter search marketers rely on.

Engineering 116

Engineering Process Product 116

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. What is organic traffic? How is GA4 website organic traffic measured?

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Referrals Cross-sell Engineering Conversion 136

Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews.

Product 123

Product 123

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Gaming 107

Gaming Conversion Objectives and Key Results Referrals 107

Hubspot

MAY 31, 2014

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query. While paid search is a quicker alternative to ranking in search results, it''s only a temporary ranking that requires recurring payments to see results.

Engineering 70

Engineering 70

Search Engine Land

MARCH 21, 2024

Google’s organic and paid sides are both rushing to adopt AI. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. PPC can help cover for any organic dips when new algorithms roll out. Get the daily newsletter search marketers rely on.

Teamwork 114

Teamwork Click Through Rate Education Campaign 114

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 83

Service Trust Clients Cross-sell 83

Search Engine Land

MARCH 15, 2024

As Google continues to roll out massive updates , you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Search types (web, images, video, news). One more organic listing.

Niche 107

Niche Start-ups Process Conversion 107

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape.

Non-Profits 135

Non-Profits Consult User Experience Presentation 135

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. Before we set out in search of any issues, let’s make sure that this isn’t just a tracking bug. The more your organic traffic is made up of clicks from branded searches, the more reason to check in. Where do you even start?

Referrals 124

Referrals CTR Territory Sports 124

Search Engine Land

APRIL 18, 2024

Brave Search introduced a new AI answer engine called Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results. Brave Search size. What is Answer with AI.

Engineering 110

Engineering 110

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and keywords.

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User Experience Angle Engineering Networking 73

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Why we care. SEO and PPC are incredibly valuable.

Engineering 135

Engineering Entertainment Market share Consult 135

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. It’s the initial step in using them within a comprehensive search strategy.

Manufacturing 112

Manufacturing Real Estate Strategize Territory 112

Search Engine Land

MARCH 20, 2024

There’s nothing like seeing an ad on Google Search, only to spot the same ad on Instagram and then having the same image follow you onto an ecommerce site. Organic and paid keyword overlap PPC and SEO have a complicated relationship. The page the organic listing shows up on for those keywords. Organic clicks. PPC clicks.

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Campaign Strategize Follow-up Consult 106

Search Engine Land

MARCH 22, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,”

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Launch Engineering Technology Technology 145

Search Engine Land

JANUARY 9, 2024

It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Be a verified owner of the Search Console property. Both must be under the same Gmail account.

CTR 109

CTR Click Through Rate Territory Follow-up 109

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Hence, get your metadata in order.

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Government Represent Trust Technology 93

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. Organic result 5. Organic result 7. Organic result 8.

Real Estate 140

Real Estate User Experience Engineering Process 140

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Grouping keywords by theme ensures your ads resonate with user search terms.

Campaign 102

Campaign Strategize Conversion B2B 102

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

User Experience 94

User Experience Clients Consult Engineering 94

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web.

Engineering 111

Engineering Start-ups Follow-up Up-sell 111

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Could OpenAI challenge Google Search? Why we care. The reality?

Product 135

Product Engineering Launch Market share 135

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

FEBRUARY 20, 2024

However, following this strategy is often dangerous due to potential Google Search violations. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gambling 117

Gambling Cross-sell CTR Represent 117

Search Engine Land

APRIL 11, 2024

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. AI has been transforming Google Search for years.

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Electricity Government Technology Technology 117

Search Engine Land

DECEMBER 14, 2023

Like a dark cloud on the horizon, Google will eventually launch its new AI-powered search engine. Get the daily newsletter search marketers rely on. And yet, people in marketing have entirely gone away from this principle and adopted an “all we need to do is be listed on search engines.” But we’re not in 2014 any longer.

Drivers/motivators 137

Drivers/motivators Sports Engineering Follow-up 137

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 138

CTR User Experience Engineering Strategize 138

Search Engine Land

APRIL 1, 2024

Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions. Adweek’s Trishla Ostwal covered it in Gen-AI Search Engine Perplexity Has a Plan to Sell Ads.

Sell 103

Sell Engineering 103

Search Engine Land

FEBRUARY 12, 2024

This new ad type allows brands to show up in search results when someone directly searches for a brand or business. This happens when users click on your ad, even when your organic listing is right below it in the search results, as clicking on the organic listing would not have incurred any cost. Why we care.

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Service Consult Conversion Customers 117