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Introducing Prompt Favorites: An Easier Way to Ask the Right Sales Questions

RingDNA

A manager is prepping for a pipeline review. This is the kind of minor UX upgrade that can make a significant performance difference. Whether it’s deal reviews, QBRs, or pipeline coaching, the right prompts surface at the right time. A CSM needs to check in on account health. And every time, they’re typing the same prompt.

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Our CAC is Way Too High. Should We Cut and Marketing To The Bone?

SaaStr

Itll just starve your pipeline and make things worse. Keep the programs that are driving the most pipeline and revenue. We focused on incremental improvementslike better integrations and small UX tweaksthat had an outsized impact on retention and sales. Tighten your ICP and focus on the segments where you win most easily.

UX 62
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The high cost of undervaluing experienced marketing leadership

Martech

Unfortunately, the cost of that decision shows up in pipeline gaps, missed revenue targets and stalled growth. It rarely pays off and is certainly not a sustainable pipeline strategy. When aligned with sales, marketing doesn’t just hand off leads; it fuels pipeline velocity and increases win rates. Many do not.

GTM 102
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How to start an SEO program from scratch in the AI age

Search Engine Land

Technical SEO , content , UX , links – they’re all very much under the same umbrella now and that umbrella is growth marketing. Today, good SEOs are prioritizing metrics like engagement and impact on pipeline and revenue, not just impressions and rankings. The skills needed to thrive. It’s the entire experience.

UX 85
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Why Every B2B Software Company is About to Become a Backend Service. You Need To Get Ahead Of It.

SaaStr

It’s not just better UX. ” Analyzes attribution across all touchpoints Correlates with customer lifetime value from HubSpot Recommends budget reallocation based on pipeline data Operations : “Which projects are at risk of missing their deadlines?” Getting instant answers about which rep is crushing it and why?

B2B 75
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

building data hug out, which was in the predictive forecasting, you know, pipeline management space. And if you’re building software today, does it need all the buttons here and there, and the UI and the UX that humans are used to? So like, if I go back. and then like, if I go to 2010 in the startup space. Ray Smith: Yeah.

GTM 69
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12 over-looked content marketing tools and features you should be using

Martech

Once your content marketing feeds a new lead into your pipeline, the magic is in the follow-up. I would describe Microsoft Clarity as a user experience (UX) insights tool because it reveals how people navigate, use, and interact with your website. Content performance can’t be removed from UX.

UX 121