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How UX Design Principles Drive Sales Cloud Innovation

Salesforce

Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy. Product UX design principles can help you and your team, too.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

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Finally, A Sales Person’s CRM

A Sales Guy

You have little visibility into your pipeline. Things like average deal size, percent to quota, products in the pipeline, amount by product, etc. It’s simple UI and UX (user experience) will draw sales people in. It is lacking some very basic stuff. Users can’t see forecasted closes by month, quarter or year.

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9 tips for converting more organic traffic

Search Engine Land

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., Improving the pipeline or revenue gains directly attributable to SEO is a great way to build your team’s reputation as a growth resource in the greater organization. to get those traffic numbers up! OK, celebration time is over.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

million in sales pipeline influenced. Karl Wirth, CEO of Evergage, suggests that there are four core principles of user experience (UX) : remember, understand, help, surprise / delight. It’s not a matter of a call-out, it’s a matter of fundamentally changing the UX. Here’s what they did… Image Source.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” And though there aren’t many case studies that have focused on this explicitly, UX expert and author Luke Wroblewski makes the case that top-aligned labels are a good option to test. And for good reason. How’s a marketer to know?