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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer portal , a branded website customers log into to access personal information and complete actions related to their account.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

However, any functional site navigation structure that drives organic traffic is an asset. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Overlooking on-page SEO elements Site redesign is an integral part of many website migrations.

CTR 116
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. At The Home Depot, a supplier approached the retailer about retargeting customers on social media. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 100
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This day in search marketing history: January 18

Search Engine Land

Google Slows Web Crawlers To Help Blackouts Sites. URL changes are not so simple for Google Search. Danny Goodwin joins Search Engine Land. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. Leveraging Amazon search ads in a time of rapid change.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. Separate site sections enable separate messaging. The gated B2B portal. So what changes?

B2B 130
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This day in search marketing history: January 17

Search Engine Land

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. Also on this day.

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This day in search marketing history: January 9

Search Engine Land

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.