Sales Pop!

APRIL 15, 2024

You press a button and explain your issue, only to be rerouted and forced to start all over again. Traditional case management often leads to these frustrating experiences for customers. Imagine a world where your case flows seamlessly, information is readily available, and solutions are tailored to your specific needs.

Customers 52

Customers Service Gaming Trust 52

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Search Engine Land

SEPTEMBER 20, 2023

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. Accessing data. How to view the report. How to add the report. Why we care. Dimensions.

E-commerce 136

E-commerce Launch Territory User Experience 136

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

Legal 118

Legal Contact Territory Prospecting 118

Veloxy

JULY 14, 2023

It’s about finding the optimal path that seamlessly integrates with your sales strategy, empowering you to exceed quotas and surpass customer expectations. While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. What is a Sales Route Planner?

Territory 130

Territory Gaming Drivers/motivators Gambling 130

Salesforce

FEBRUARY 15, 2024

Check out the data How are you using AI to create awesome retail experiences? First things first: You probably know what AI is, but you might still have questions about generative AI and what it means for your business. Here’s how. During the 2023 holiday season, $199 billion of sales were influenced by AI.

Retail 92

Retail Promote Strategic planning Price 92

Veloxy

MAY 11, 2023

Do I have your attention? Now imagine a world where your sales process flows seamlessly, leads never slip through the cracks, and revenue pours in effortlessly. Get ready to unlock the secrets that Salesforce and Veloxy hold, as we explore how they revolutionize your sales game. Here’s a fact.

Pipeline 130

Pipeline Gaming CRM Prospecting 130

Search Engine Land

SEPTEMBER 7, 2023

If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it. The left-hand column contains the Account Settings, where you can share access, remove users, delete your account, etc.

GTM 142

GTM Campaign Follow-up Start-ups 142

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? To set the metrics that matter, you need to revisit our search strategy by: Defining and understanding your audience.

Angle 92

Angle Strategize Drivers/motivators Follow-up 92

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. Are survey and review requests worth the time it takes to create, send and analyze them?

Profit margin 130

Profit margin Contact Campaign Service 130

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. Your inbox should be more than a drop zone for flyers. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Picture this: You’re at a private art showing.

B2B 133

B2B Campaign Click Through Rate Follow-up 133

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

Niche 133

Niche User Experience CTR Click Through Rate 133

Martech

DECEMBER 8, 2022

As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. We’re always looking for new speakers with diverse points of view. In your inbox.

Pitch 131

Pitch Construction Technology Technology 131

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

A/B testing 114

A/B testing Campaign Click Through Rate Promote 114

Martech

FEBRUARY 29, 2024

As projects grow larger, and services to the client expand over time, information about each client’s technology stack becomes increasingly fragmented. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Consult 113

Consult Technology Technology Clients 113

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value.

Customers 108

Customers B2C Government Growth 108

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonates more effectively with their audience. How it works. Edutainment. Creator tools.

Launch 106

Launch Product Process Customers 106

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. When gathering information, journalists ask six classic questions: Who? And you can also use this framework to figure out how to best use GA4 within your organization. How should B2B marketers use GA4?

B2C 116

B2C Sports Referrals Non-Profits 116

Search Engine Land

OCTOBER 25, 2023

Many B2B companies view organic search as a way to build their brand and drive sales. B2B companies use SEO to create and position content to align with their target audience’s relevant search interest and intent. How is SEO different for B2B companies? What is B2B SEO? SEO for B2B companies is different in several ways.

B2B 116

B2B B2C Non-Profits Education 116

Martech

MAY 1, 2023

How to build your subscriber base. Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. Let’s say someone viewed a product page on your site for sliced cheese. A better approach to email campaigns.

User Experience 113

User Experience Campaign Follow-up Clients 113

Martech

SEPTEMBER 21, 2023

In business, we often assess contacts based on how they will — or will not — support what we’re promoting. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging.

B2B 118

B2B Construction Drivers/motivators Campaign 118

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. How to get better data responsibly.

Customers 83

Customers Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Entertainment 118

Entertainment Technique Follow-up Education 118

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Objectives and Key Results 92

Objectives and Key Results Campaign Strategize Start-ups 92

Martech

JANUARY 14, 2022

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. We had an outdated website, no mobile app, and a lot of manual tasks that we were using to track our customers. Source: Treasure Data.

Customers 129

Customers Government Gaming Pipeline 129

Search Engine Land

MAY 16, 2023

In general, we have limited visibility into the data for these campaigns, making it difficult to make informed decisions about how to best optimize campaigns and allocate budget. Additionally, advertisers often need to analyze their aggregated data across all campaign types and platforms.

A/B testing 96

A/B testing Campaign Conversion Networking 96

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone.

Customers 125

Customers Repeat business Technology Technology 125

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. Many digital experiences lack a content strategy that delivers the right information to the right audience at the right time. We’re here to tell them, “You can!

Niche 115

Niche Clients Engineering Quota 115

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Contact 98

Contact Meeting CRM Conversion 98

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 53

CRM Objectives and Key Results Contract Strategic planning 53

Search Engine Land

AUGUST 11, 2023

Plenty of tools promise to offer excellent PPC data and insights. But if you know where to look, you can gather a wealth of data and insights without spending a dime. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. However, they usually come at a cost.

Campaign 95

Campaign Start-ups Growth Launch 95

Martech

APRIL 28, 2022

“We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Repeat business 111

Repeat business Retail Technology Technology 111

Search Engine Land

JUNE 21, 2023

This article covers tips for safeguarding your digital presence in the face of AI’s rapid evolution. Future-proofing your digital assets AI has revolutionized consumer-business interactions, providing a smooth experience and transforming how customers engage with companies. Content creation using generative AI.

Strategic planning 89

Strategic planning Engineering User Experience Strategize 89

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. A reality check. We know the facts.

B2B 114

B2B GTM Cross-sell High impact 114

SaaStr

MARCH 22, 2024

Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Shifting from an operator and loving operations and data to a sales and revenue leadership role felt like a big jump. The highs and lows always come, usually involving the people on your team.

Finance 104

Finance Territory Quota Presentation 104

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. Let them become your north star for the year. Welcome to 2024! It’s not a fad.

Government 136

Government Strategize Start-ups Technique 136