Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. use humor, use power words, pose a question, etc.) I doubt AI will ever be able to pass these Turing tests. It generates subject lines for email campaigns.

Pitch 92

Pitch Campaign CRM Technology 92

Cerebral Selling

AUGUST 12, 2023

Something like traffic lights, solar power, or vaccines. David in his “Big Bang Theory” Days (1997) I started my career as a research scientist and got into sales (by accident) in 2000 at the turn of the dot-com boom. Fortunately, we ended up growing that company to 700 employees and $100M over seven years before being acquired.

Objectives and Key Results 187

Objectives and Key Results Pitch Sales Gaming 187

SalesLoft

JUNE 5, 2023

Write a prescription for consistency Joe outlined that the biggest problem Salesloft helps the sales team at Thryv overcome is consistency. What ultimately works at the end of the day is sticking with a routine that’s prescriptive down to the letter — and acting on it day in and day out. Check out the video interviews here.

Sales 59

Sales Growth Trust Up-sell 59

Salesforce

NOVEMBER 20, 2023

Make your service analytics smarter Service Intelligence, a new analytics app for Service Cloud, can help you boost your operations with actionable insights and AI-powered recommendations so you can make better business decisions. These are real-world applications of today’s customer service analytics. Here’s what you need to know to benefit.

Service 59

Service Customers Contact Promote 59

Martech

APRIL 16, 2024

They range from the vague (“systematically responding to your customers”) to the prescriptive (“focusing on … customer feedback”). It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. Not necessarily. What can you do with a CDP using real-time data?

E-commerce 98

E-commerce Hospitality Customers Strategize 98

Search Engine Land

APRIL 16, 2024

They range from the vague (“systematically responding to your customers”) to the prescriptive (“focusing on … customer feedback”). It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. Not necessarily. What can you do with a CDP using real-time data?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Martech

JUNE 20, 2023

But at the end of the day, handing all decisions over to the most powerful AI tools, with the risk of them going rogue, is not, indeed, sustainable. But at the end of the day, handing all decisions over to the most powerful AI tools, with the risk of them going rogue, is not, indeed, sustainable. They’re just less reliable.

Government 104

Government Launch Gaming Follow-up 104

Salesforce

APRIL 7, 2023

This is the promise of generative CRM, which will combine the power of generative artificial intelligence (AI) with your customer data to make your teams more productive. Generative CRM combines the power of generative AI with your customer data to enhance your productivity and efficiency. What is generative CRM?

CRM 98

CRM E-commerce Pitch Customer Relationship Management 98

Partners in Excellence

MARCH 1, 2023

In 2002, I cofounded a company that offered an AI tool focused on a couple of problem areas–manufacturing process control and prescriptive maintenance. That experience helped me begin to understand the power and limitations of AI. Yeah, yeah, I’m on my soapbox again, talking about AI. For years, I’ve been studying AI.

Manufacturing 88

Manufacturing Technology Technology Process 88

Outreach

SEPTEMBER 13, 2021

But sales managers serve as power enablers, who are instrumental in educating the field and operating as an extended part of the enablement team. They discussed everything from empowering sales managers to building an intentional enablement discipline and being “audible-ready” with technology. Take stock of the (manager) landscape.

Sales 98

Sales Trust Education Launch 98

SaaStr

APRIL 2, 2023

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. After receiving my gold watch and Silicon Valley AARP card, I had a chance to reflect on a decade of community-building, cheesy music videos, and #CustomerSuccess. Here are my 10 greatest (worst?) Early on, I tried to apply the same mantra to leaders.

X-functional 107

X-functional Clients Growth Start-ups 107

Salesforce

FEBRUARY 1, 2022

Supercharge your employees’ paths to certification with Trailhead Virtual Bootcamps Get your teams exam-ready with prescriptive, outcome-based, blended learning. How can Trailhead Academy support my business? What kind of learning experiences can I expect? Why should I invest in skilling up and certifying my team? TAKE ME TO TRAILHEAD.

B2C 97

B2C Commission Education Growth 97

Salesforce

OCTOBER 6, 2021

Customer service teams who integrate their CRM with their voice channel increase agents’ productivity and focus with help from automation powered by artificial intelligence (AI). Unlock the power of your voice channel with digital transcriptions. Sound familiar? This common scenario is maddening for customers and agents alike.

Customers 98

Customers Objectives and Key Results CRM Legal 98

Martech

MARCH 11, 2024

Prescriptive content Gone are the days when we tried to read minds, guess what stage of the funnel a prospect was in and then serve them the corresponding content. Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. Adtech We will still need adtech. Brand association.

Pipeline 81

Pipeline Contact Prospecting B2B 81

Hubspot

MARCH 16, 2020

Here's the low-down: consumers try five pairs of frames at home for free, prescription-ready, pick and pay for the frame(s) they like, and send the rest back. All consumers need to do is upload their prescription to get started. After about 20 minutes, you'll receive a prescription on the spot. Let's take a look. Warby Parker.

Product 92

Product Appointment Service Retail 92

Partners in Excellence

FEBRUARY 2, 2024

So for our first few years, we focused exclusively on manufacturing process control and prescriptive maintenance. My feeds are filled with all sorts of stuff on Generative AI and LLMs. “All sorts of “”Experts” offer miracle cures and prompts to “give us the answers, doing all the work for us.”

Manufacturing 107

Manufacturing Engineering Technology Technology 107

Sales Pop!

DECEMBER 19, 2022

Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. London market research firms , and indeed research firms globally, deploy three major types of marketing analytics: descriptive, predictive, and prescriptive. Prescriptive analytics. This is where analytics comes in.

Growth 52

Growth Pharmaceutical Niche Campaign 52

Salesforce

NOVEMBER 30, 2022

That’s why we created Trailblazer Virtual Bootcamps (TVBs) —blended, prescriptive, multi-week learning programs where self-paced content and live sessions with Salesforce Certified Instructors come together in one amazing learning experience. Explore our powerful suite of products and start building your digital marketing strategy.

Growth 98

Growth User Experience Start-ups Lead generation 98

Partners in Excellence

NOVEMBER 29, 2020

The templates, scripts, processes, and methodologies are very powerful in helping us understand and address the situational/contextual differences. I read a fascinating discussion led by Jeff Molander on the Copy Culture. The templates, scripts, methodologies, processes are all tools we leverage to do this.

Manufacturing 115

Manufacturing Finance Engineering Process 115

ConversionXL

JULY 25, 2022

In this article, we’ll explore seven powerful CTA examples from high-performing companies. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. What is a call to action in writing? CTAs are a critical component of marketing material.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Partners in Excellence

DECEMBER 2, 2015

Being prescriptive with our sales teams and our customers is a hot topic these days. Prescription, done well, can be very powerful. Prescription enables us to leverage our past experience, learning what’s most effectively, constantly refining, and tuning it to improve the results we achieve.

Drivers/motivators 49

Drivers/motivators Negotiate Quota Trust 49

The 5% Institute

DECEMBER 10, 2019

The Psychology Of Sales Tip #2 – Be Prescriptive. The second powerful tip to add to your psychology of sales list, is to be prescriptive when you’re presenting a product or solution. Although many people read and learn about sales topics that are logical; the emotional is just as – if not more important.

Technique 75

Technique Sales Pitch Clients 75

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. In fact, the US Bureau of Labor Statistics predicts a 9% increase in medical sales roles between 2021 and 2031.

Pharmaceutical 68

Pharmaceutical Manufacturing Transportation Finance 68

Salesforce

APRIL 27, 2022

In a recent survey by enterprise automation software company UiPath , two-thirds of executives said their companies were affected by a labor shortage, and nearly 80% said they will invest in automation to help offset the lack of workers. . When companies can’t find people, what are they going to do to maintain productivity and product quality?”

Transportation 98

Transportation Retail Healthcare Appointment 98

SaaStr

APRIL 1, 2022

As Schuck says, “We were always a high-margin business, but one of the things we didn’t do was really think prescriptively where should the margin in the business beans how… should we think about growth versus profitability.”. Mistake #8: The Power of Positive Thinking . Mistake #8: The Power of Positive Thinking .

GTM 93

GTM Account management Growth Strategize 93

Highspot

FEBRUARY 2, 2024

Infuse the answers to these questions across your solution, surfacing go-to-market content alongside prescriptive guidance so your revenue teams know exactly what they need to do to win. Design Intentional Pages Highspot SmartPages are a powerful tool to craft guided experiences that are specifically tailored to your reps.

Objectives and Key Results 52

Objectives and Key Results User Experience Government Sales 52

Heinz Marketing

SEPTEMBER 21, 2018

This is where the real magic happens in Executive Reviews – prescriptive, strategic direction informed by data. I have not been around all that long (I am only 7 in human years after all), but what I have seen is that most businesses are not very sophisticated in their data analytics and reporting to get to prescriptive analytics.

Strategize 74

Strategize Technology Technology Campaign 74

Sales Coach Dew

AUGUST 1, 2022

Never underestimate the power of the status quo. Provide a powerful solution. Whether you’re selling a new prescription provider plan, an enterprise software solution, or a fleet of new equipment, you have to be realistic about how disruptive it will be for your client’s business. Provide A Powerful Solution.

Strategic planning 52

Strategic planning Clients Up-sell Price 52

SalesforLife

JUNE 27, 2019

These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. In fact, because they have a defined timeline and a distinct call to action, events are one of the ways that create the greatest triggers (referrals, insights, and competitive intelligence). Find and select key targets.

Campaign 95

Campaign Referrals Pipeline Territory 95

The 5% Institute

MARCH 8, 2020

People trust medical specialists – they go to them for important advice, and rarely argue about their prescription. A powerful positioning in sales conversation starter, is something we call a ‘pre-frame’. As mentioned, effective positioning in sales in to take the position of a Sales Professional who is a trusted adviser.

Sell 98

Sell Cross-sell Trust Sales 98

Partners in Excellence

APRIL 20, 2016

I’m seeing a trend toward increasing prescription in selling. Many of the new technologies seem very focused at providing prescriptive guidance to the conversations sales people have with prospects and customers. Prescriptive selling works, at some level, it would be silly to disregard this. Perhaps that’s good.

Sell 48

Sell Technique B2B Conversion 48

Heinz Marketing

JANUARY 13, 2018

How B2B Sales Benefits From Prescriptive Analytics. Thanks for the insight on prescriptive analytics, Jared Aho. Thanks for the insight on prescriptive analytics, Jared Aho. Many content marketers haven’t embraced the implications of voice-powered technology when it comes to SEO. Thanks, David Brock.

B2B 58

B2B Referrals Strategize Networking 58

Hubspot

MAY 26, 2020

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. The growth in virtualized services makes a lot of sense. 9 Brands That Made Services Virtual.

Service 101

Service Clients Campaign Represent 101

Partners in Excellence

OCTOBER 29, 2018

Training focused more on being prescriptive, than developing skills. A learned power of doing something competently, a developed aptitude or ability. There’s a disturbing trend in developing the capabilities of sales people. It’s the focus on providing answers, rather than developing skills. What are skills?

High impact 89

High impact Conversion Sell Customers 89

Sales Hacker

JANUARY 20, 2022

Successful sales coaching is prescriptive, consistent, and documented chronologically over time to drive growth and accountability. Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. The problem? That’s when an investment in sales coaching comes in. What is a sales coaching platform? Okay great.

Territory 98

Territory Sales Finance Drivers/motivators 98

Partners in Excellence

JANUARY 15, 2023

Patient: This is what’s happening… Doctor: Here’s a prescription, try this for a while, if it doesn’t work come back. The real power of questions—those we ask customers, those we ask our colleagues, those we ask the people who report to us, those we ask ourselves—is they help us learn.

Objection handling 68

Objection handling Pitch Launch Presentation 68

Salesforce

JUNE 28, 2022

In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her. She officially reintroduced herself to her professional network as August Scott. The response was overwhelmingly positive. This month is Pride Month in the U.S., The future of the workforce is more diverse than ever.

Legal 95

Legal Healthcare Education Technology 95