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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Talk about local sports teams, industry news, or shared hobbies. By helping them present stronger bids or more compelling proposals, you become integral to their success. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. Real rapport fosters loyalty.

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CTV takeover: 2025 predictions

Martech

More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. Personalizing ads with the help of AI Streaming is cutting into linear TV’s long-time hold on live sports events. Heres how this shift will affect viewers and advertisers in 2025.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

JD Sports does this well on its YouTube channel by collaborating with content creator Chunkz and other influencers. A good tactic is to develop recurring series or themes that align with your brand identity. This will create a sense of familiarity and anticipation among your audience, a reason to click the notification icon to “On.”

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. What is content marketing?

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5 stories for marketers coming out of Google Cloud Next 2025

Martech

It’s based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more.

B2C
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Intense election ad buying could upend brands’ holiday marketing plans

Martech

They’ll waterfall into news and live sports and will be in the thick of it in October.” Campaigns will combine these traditional media with targeted CTV and social media campaigns. From a political standpoint, campaigns start with a first-party audience, then waterfall into the inventory,” said Positano.