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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How to build lasting relationships with SEO clients

Search Engine Land

It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge. This stability fosters trust and allows for more comprehensive, strategic planning.

Clients 82
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. This builds credibility and trust. Webinars and expert panels Why.

B2B 109
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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot

This allows your team to focus on core business activities such as product development , strategic planning , and customer service. On the upside, outsourced cold calling is great for maximizing time to the impactful work: Closing deals, building trusted relationships with leads, and leveraging additional talent to do the hard stuff.

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The Subtle Art of Follow-up

A Sales Guy

In many cases a salesperson will work for weeks or even months to secure a piece of business; a process that likely includes several meetings, a number of presentations, and a host of additional sales calls before he/she finally reaches the finish line and wins the sale. Then, of course, the real work begins: delivering on your promises.

Follow-up 137
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The high cost of undervaluing experienced marketing leadership

Martech

A lack of embedded leadership to foster trust, culture and alignment across teams. Fractionals aren’t in the weekly leadership meetings, and they aren’t present for boardroom decisions. Make marketing a foundational voice in strategic planning and board discussions. Diminished accountability.

GTM 63
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Equal and Opposite Reactions

A Sales Guy

That means my first actions with a potential customer should be designed to create trust and open up lines of communication. They won’t procrastinate a decision unless there is a lack of value present in your solution. When no value is present, no deal will be forthcoming. But, if you decide to. ask on your first date?