Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. What is Strategic Planning? Strategic planning also helps you optimize your resources.

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Strategic planning Strategize B2B Price 88

Salesforce

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

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Salesforce

APRIL 30, 2024

Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. It’s what every successful company tracks and monitors to improve service quality – and quality is imperative. What you’ll learn: What are customer service metrics?

Service 52

Service Customers Objectives and Key Results CRM 52

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

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The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. What is Strategic Sales?

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Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. If you’re in the process of procuring one of those things, stop.

Technology 129

Technology Technology Objectives and Key Results Drivers/motivators 129

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

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Account management Strategize Objectives and Key Results Cross-sell 52

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. A “tapestry” of interconnected strategic assumptions.

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Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Strategize Sales Pipeline Non-Profits 52

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Doing so allows you to identify and qualify potential leads for your services before initiating sales efforts. You can easily address this by embracing sales technology to streamline sales processes.

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Product Territory Objectives and Key Results Sales 246

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

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Salesforce

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. Get the insights 1.

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Service Entertainment Customers Technology 59

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. This brings us to the core concept of holistic customer service.

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Service Customers CRM Campaign 59

Salesforce

DECEMBER 11, 2023

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Meanwhile, 95% of IT decision-makers are turning their focus onto process automation.

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Process Objectives and Key Results Healthcare Finance 69

Salesforce

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. This technology is often inherited through acquisition or grandfathered in from previous teams. You wouldn’t pay two people to do one job, so why pay double for technology?

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Smarter With Gartner

JULY 19, 2021

Technology innovations are critical for supply chain leaders to navigate those shifts while meeting purpose-driven goals and maintaining economic viability. Organizations that continuously evaluate supply chain technology innovations will be better prepared to incorporate new technology in their long-term strategy.”.

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Technology Technology E-commerce Government 95

Heinz Marketing

JULY 16, 2022

While many of these functions seem redundant to processes already taking place (like Social Media Insights or Customer Segmentation), Yadav exemplifies how AI can perform each task quicker and smarter. How To Think Strategically As A Leader. Yadav in this post offers six innovative ways for B2B marketers to leverage AI in their work.

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Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. This level of personal connection helps to establish trust and rapport, making the sales process smoother and more successful.

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Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. Here’s what you need to know to benefit.

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Service Customers Contact Promote 59

Salesforce

NOVEMBER 3, 2021

As a result, service team leaders have new access to technologies that help their teams collaborate better, gain data insights, and improve service center processes overall. As customer expectations change, organizations have adopted new technologies to keep up. Megan Scheller, Xcel Energy.

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Service Teamwork Technology Technology 97

Accent Technologies

JULY 18, 2023

Large Language Model AI technology like Custom ChatGPT represents the beginning of the Sales AI age. By leveraging cutting-edge AI technology like customized ChatGPT, we can refine raw data into a format that can be understood, analyzed, and acted upon, transforming data from simple facts into actionable insights.

Technology 52

Technology Technology Customers Pipeline 52

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

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Strategize Cross-sell Strategic partnership Growth 72

Salesforce

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

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Service Growth Customers Represent 98

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

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Strategize Campaign Technology Technology 110

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

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Trust Represent Legal Niche 126

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

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Consult Technology Technology Clients 114

Salesforce

JUNE 23, 2022

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news?

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Service Customers Retail User Experience 98

Martech

AUGUST 22, 2023

Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Get MarTech!

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B2B Process Manufacturing Customers 90

Highspot

APRIL 13, 2023

The first State of Sales Enablement Report in Financial Services highlights opportunities for enablement to drive business outcomes in the industry SEATTLE, April 13, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced findings from the first State of Sales Enablement in Financial Services report.

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Service Sales Strategize Clients 52

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

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Government Trust Technology Technology 115

Sales Gravy

FEBRUARY 25, 2024

Leading a hyper-growth company like KaTom involves navigating complex challenges and seizing opportunities with strategic foresight. Being able to pivot and adapt strategies in response to market changes, technological advancements, and customer needs is essential for sustaining growth.

Growth 95

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Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Documenting processes and contingency plans.

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Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. There are also national brands that want to expand in specific local markets.

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Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Capabilities : ChatGPT 3.5

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Strategize Education Price Service 137

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. It’s always use-case driven and we all need that reminder even if we know it,” said Milton Hwang , a strategic consultant and program leader for Kellogg’s Graduate School of Management. What technological changes are expected?

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Contract Legal Price Technology 107

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Take HubSpot and Lavender AI, for instance. Build or buy?

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Technology Technology CRM Finance 130

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. Inefficient processes. Let’s discuss the elephant in the room: is your martech stack aligned with your business goals?

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