Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Next steps.

Campaign 107

Campaign Launch Technology Technology 107

ClickFunnels

DECEMBER 18, 2022

The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels. You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. So how do you create a high-converting landing page? cold traffic). cold traffic).

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Search Engine Land

APRIL 15, 2024

A people-first content process Google has a help page that provides several questions you can use to review your existing content to ensure it is helpful, reliable and people-first. Unfortunately (and ironically), this page is not helpful when creating new content. To improve our website’s ranking on Google.

Process 119

Process Objectives and Key Results Angle Follow-up 119

ClickFunnels

JANUARY 28, 2022

The post 3 Different Types Of Landing Pages & How To Use Them appeared first on ClickFunnels. Landing pages are an essential component of any well-designed sales funnel. Here’s what we are going to discuss today: What is a landing page? What are the three different types of landing pages? Buying your product.

Lead generation 231

Lead generation Follow-up Up-sell Start-ups 231

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132

Product Territory Niche Engineering 132

Search Engine Land

NOVEMBER 1, 2023

Local listings refer to the online profiles that provide essential business details, such as name, address, phone number, hours of operation, etc., Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing. Updating information Engaging with reviews.

Sports 123

Sports Angle Click Through Rate Engineering 123

Salesforce

MAY 3, 2024

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, when a shopper visits a product listing page , you want them to add items to their cart. What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

APRIL 1, 2024

Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. Firstly, you need to ascertain if the page is not ranking at all versus not ranking well. But it just won’t rank.

Technique 123

Technique Legal User Experience Represent 123

Search Engine Land

MARCH 13, 2024

These updates include: Notifying creators when issues prevent tagged products from being displayed. Tagged product issues. YouTube now notifies users if their tagged products are not displayed due to an error or issue. YouTube now notifies users if their tagged products are not displayed due to an error or issue.

Product 113

Product Launch Gaming Campaign 113

Search Engine Land

NOVEMBER 21, 2023

SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. Test different in-content CTAs You’ve got a lot of options here, whether it’s on a landing page that goes into detail about a product or service or a blog post on a secondary topic.

Real Estate 133

Real Estate UX Drivers/motivators Education 133

Search Engine Land

DECEMBER 4, 2023

Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in Google Search to also have that requirement with Google’s “Video mode” in search. What changed. ” What is video mode. .” ” What is video mode.

Follow-up 123

Follow-up Product 123

Search Engine Land

DECEMBER 6, 2023

Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

B2B 105

B2B B2C CRM Engineering 105

Martech

FEBRUARY 19, 2024

Team members can effortlessly share and discuss task-specific details within the platform, boosting productivity and alignment. This knowledge base should include guidelines on: Figuring out when to use the work management tool versus other tools to make sure everyone on the team is on the same page.

Tradeshows 121

Tradeshows B2B Meeting Follow-up 121

Sales Pop!

MAY 2, 2024

Here’s a detailed look at their strategies and the results they achieved. UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

OCTOBER 26, 2023

.” With search themes, Performance Max can go beyond using assets, feeds and landing pages to predict campaign-level performance. Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer.

Campaign 122

Campaign Launch Promote Engineering 122

Search Engine Land

APRIL 2, 2024

Demonstrates how well the product meets the user’s needs. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.

Customers 84

Customers Real Estate Education Conversion 84

Search Engine Land

JANUARY 25, 2024

If you want the user to view more of your video ad, you might consider focusing on CPM, but if you want users to come to a landing page, you might consider focusing on CPC. Sponsored cards These ads have cards with relevant content, allowing you to run ads featuring upcoming products within videos without interrupting the content.

Objectives and Key Results 114

Objectives and Key Results Campaign Finance Real Estate 114

Search Engine Land

DECEMBER 1, 2023

Google Search Console Search Console is a useful option if you want to improve specific pages and don’t have access to paid tools. Here are more details on how to get the most out of a content or keyword gap analysis. Just follow the same process at the page level. But more often than not, a gap analysis is extremely helpful.

Follow-up 123

Follow-up Meeting Service Process 123

Search Engine Land

MAY 7, 2024

Integrating digital PR and SEO: Integrated digital PR with SEO efforts to enhance visibility and maintain prominent search rankings, using the audience journey to guide both on-page and off-page tactics. Organic performance details Organic traffic comes from both non-brand and brand keywords. Ecommerce SEO can be painful.

CTR 84

CTR Electricity Real Estate X-functional 84

Search Engine Land

DECEMBER 6, 2023

Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option.

Product 109

Product 109

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. That also allows me to pull detailed information on affected sites.

Niche 137

Niche UX Follow-up Start-ups 137

Search Engine Land

NOVEMBER 22, 2023

Once you have the business details, plan tactics to reach your client’s target audience and engage potential customers effectively. Once the location’s details are live on the website, you can set up GBP next. Google Business Profile: Set an opening date Google Business Profile (GBP) is fundamental to any local SEO strategy.

Niche 122

Niche Promote Campaign Launch 122

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

Conversion 121

Conversion Process Retail Price 121

Search Engine Land

FEBRUARY 22, 2024

It covers factors like: Aligning targeting with product/service availability in different regions. Connecting geotargets to localized landing pages. What to consider before targeting locations in Google Ads Does your business have specific products or services by location? Assessing performance differences across locations.

Territory 115

Territory Campaign Lead generation Strategize 115

Search Engine Land

SEPTEMBER 7, 2023

a user landed on a thank-you page). Connecting tools Under all the GA4 account options, you will see a new section called Product Links. This is where you can link additional Google products such as Google Ads, BigQuery, Google Search Console, and more. However, you do have to be an admin on both products you’re linking to.

GTM 141

GTM Campaign Follow-up Start-ups 141

Salesforce

MAY 9, 2024

Join an AI + Data Community Tour stop Join an in-person or virtual Community Group meetup to get hands-on with Salesforce AI products in a friendly, welcoming environment. Explore sessions and product demos to see how data and AI can improve your customer experiences and fuel growth. Take the quest today. Official rules apply.

CRM 142

CRM Technology Technology Start-ups 142

Search Engine Land

APRIL 21, 2023

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. At the top of this Googlebot page , Google listed these three crawler types: Googlebot – The main crawler for Google’s search products.

Engineering 118

Engineering Product 118

Search Engine Land

JANUARY 18, 2023

This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. So how can you scalably introduce “experience” content into your pages without diluting your messaging or the page’s beneficial purpose? Is it to provide information?

User Experience 93

User Experience Government Trust Retail 93

Search Engine Land

JULY 28, 2023

Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Giving them the ability to quickly and easily search for these details within Merchant Center can improve the user experience and help build trust. Once on the Home page, navigate to the Add customer support info card.

Customers 96

Customers Retail User Experience Trust 96

Search Engine Land

APRIL 22, 2024

Deploying meta keywords was a way for a webpage to tell a search engine the terms for which the page should be findable. Many webmasters injected thousands of keywords per page in the interest of getting more search traffic than was fair. webpages, organizations, reviews, videos, products – the list goes on).

Engineering 110

Engineering Start-ups Follow-up Up-sell 110

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S. Why we care.

Conversion 106

Conversion Retail Price Engineering 106

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Is your product differentiated? Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. On-page elements. billion in 2023.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

AUGUST 10, 2023

Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. Dig deeper: Content mapping: Who, what, where, when, why and how Use interlinking to enhance content discoverability Internal link building is fundamental to on-page SEO.

User Experience 95

User Experience Engineering Follow-up Up-sell 95

Search Engine Land

MARCH 5, 2024

A search engine’s results pages would have good IS scores if the search features and the web pages shown as the results, individually and collectively, meet the searcher’s needs. And regularly/constantly being updated/re-tuned to take into account changes from page updates and new pages being published.

Engineering 96

Engineering Clients Follow-up User Experience 96

Martech

DECEMBER 7, 2023

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance. It also offers recommendations and insights for better outcomes.

E-commerce 111

E-commerce User Experience Campaign Conversion 111

Search Engine Land

DECEMBER 15, 2022

While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . Finding Who is Responsible for the Website and Who Created the Content on the Page - Section 2.5.2.

Trust 120

Trust User Experience Manufacturing Government 120

Search Engine Land

JANUARY 9, 2024

Getting started: How to link GA4 with Google Search Console In order to see the Google Search Console data in our GA4 report, we will have to follow the detailed steps below. With the publication of the Search Console report in GA4, the Google organic search traffic report will directly analyze events and conversions on each landing page.

CTR 108

CTR Click Through Rate Territory Follow-up 108