Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. GA4 is potentially the worst product update ever from a pure usability perspective, and Google should be ashamed of its current state.” This might be the least user-friendly product Google has ever produced.

Gaming 107

Gaming Engineering Closing Service 107

ClickFunnels

JUNE 22, 2021

The post How To Use Google Analytics To Improve Lead Generation appeared first on ClickFunnels. Google Analytics is the most popular web analytics solution out there. How to to analyze Google Analytics data. A lead is a potential customer who: Has expressed an interest in your product or service. What Is a Lead?

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ClickFunnels

SEPTEMBER 17, 2021

The post What Is Sales Funnel Analytics? Here’s what we are going to discuss today: What is sales funnel analytics? Table of Contents: What Is Sales Funnel Analytics? What Is Sales Funnel Analytics? What percentage of customers bought more than one product from you? Sales is the number of products sold.

A/B testing 235

A/B testing Conversion Sales Price 235

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

GTM 138

GTM Campaign Follow-up Start-ups 138

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Tone) Please keep answers simple.

Customers 84

Customers Cross-sell Campaign Lead generation 84

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. A Google spokesperson said in a statement: “To simplify reporting in Google Analytics, we’re updating the Advertising workspace, to bring all relevant reporting for advertisers and publishers together in one place.”

User Experience 101

User Experience Campaign Process Product 101

Veloxy

NOVEMBER 29, 2021

Introducing predictive sales analytics—the strong arm of sales artificial intelligence that automatically and continuously analyzes customer behavior for buyer signals and readiness to buy. What is Predictive Sales Analytics? The key to predictive analytics is data. How to Use Predictive Sales Analytics to Drive Sales.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Segment builder. Custom reports builder.

Promote 129

Promote Campaign Engineering Service 129

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

B2B 112

B2B Legal Technology Technology 112

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. Unlike previous upgrade iterations, GA4 is a brand-new product. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Engineering 102

Engineering Campaign Service Conversion 102

ConversionXL

SEPTEMBER 20, 2021

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

A/B testing 90

A/B testing Campaign Healthcare Cross-sell 90

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 98

A/B testing User Experience Referrals Price 98

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 93

Campaign Profit margin Product Construction 93

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. But to implement this kind of change, Electrolux needed a roadmap.

Customers 85

Customers Technology Technology Represent 85

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 98

Product Objectives and Key Results Strategize Technology 98

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Government 66

Government Campaign Customers Follow-up 66

Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.

Customers 88

Customers Quota Campaign Engineering 88

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Does the platform utilize natural language processing or some other analytics tools? In your inbox.

Contract 109

Contract Price CRM Quota 109

Search Engine Land

MARCH 2, 2023

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. Levels of user access in Google Analytics.

Campaign 96

Campaign Engineering Follow-up Product 96

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. RELATED: Meet Google Analytics 4. Why Google is making the switch.

Start-ups 109

Start-ups Meeting Process Product 109

Search Engine Land

JANUARY 11, 2023

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. Why we care. What’s new.

Retail 94

Retail Promote Engineering Service 94

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. ” “GA4 is potentially the worst product update ever from a pure usability perspective, and Google should be ashamed of its current state.” ” “Simply Put, GA4 Sucks. Makes sense. Well, not really.

Engineering 102

Engineering Gaming Closing Service 102

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product. GA4 is the predominant platform for measuring website performance and user behavior.

Legal 95

Legal Promote Campaign Trust 95

Salesforce

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Strategize 98

Strategize Prospecting Price Contact 98

Smarter With Gartner

AUGUST 3, 2021

The platform’s consumption increased by 25% from 2015 through 2018, during which time the business value of Dow’s enterprise analytics and BI solutions grew 4.2 Download eBook: How Can People, Machines, Data and Analytics Impact Effective Decision Making? The organization’s solution was a flexible graph analytics framework.

Represent 111

Represent Up-sell Growth Technology 111

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It Dig deeper: Marketing analytics : What it is and why marketers should care What can marketers do? 6) Always QA reporting.

Manufacturing 87

Manufacturing Campaign Represent Launch 87

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. Track product performance. Price updates. Inventory management.

Retail 89

Retail Product Non-Profits Profit margin 89

Highspot

AUGUST 15, 2023

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. In this blog post, we will delve into sales analytics and how it relates to sales enablement. What Is Sales Analytics?

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Ads.

A/B testing 95

A/B testing E-commerce UX Retail 95

Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. That’s why you should care. Google Ads links.

Referrals 97

Referrals Conversion Engineering Follow-up 97

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). GA4 was announced in October 2020 but wasn’t met with widespread eagerness that would be expected for a new, robust product.

E-commerce 95

E-commerce Government Start-ups Represent 95

Lead Fuze

DECEMBER 5, 2023

Enter AI analytics for business decision-making. In this journey together, we’ll uncover how AI algorithms can transform confusing unstructured data into actionable insights or predict future trends using predictive analytics. How can AI be used in business analytics? How can AI be used in business decision making?

Strategize 52

Strategize Technique Technology Technology 52

Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? But it’s not that simple.

Start-ups 102

Start-ups Product 102

Lead Fuze

DECEMBER 15, 2023

Utilizing predictive analytics , it’s akin to turning on a powerful flashlight in that darkness. Predictive analytics might seem daunting with its jargon-filled world of ‘machine learning’, ‘regression models’ or ‘historical data’ But don’t worry!

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Smarter With Gartner

JULY 29, 2021

Software engineering leaders rolling out agile product delivery at scale implement highly automated processes across many teams, which themselves are powered by a variety of DevOps tools and individual team practices,” says Bill Swanton , Distinguished VP Analyst, Gartner. Implement flow analytics systems to enable fast, accurate delivery.

Engineering 125

Engineering Trust Presentation Process 125