Partners in Excellence

FEBRUARY 24, 2022

They often want me to write about it, to interview executives, to promote them in some way. Here is a sample of the headlines of things in just the last 3 days that these agencies thought I had deep interest in and want me to promote: “Company X Announces Move To Austin!” and promote their products.

Strategic partnership 133

Strategic partnership Promote Represent Consult 133

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 136

Niche Negotiate Contract Legal 136

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 117

Launch Electricity Strategic partnership Gaming 117

SaaStr

MAY 24, 2025

Leveraging the “Flywheel Concept” Toast utilizes what they call a “flywheel concept” – when they reach a certain level of density in a market, their win rates and sales representative productivity increase. Eight times out of 10, customers know someone who might be interested in Toast’s product.

Quota 57

Quota Territory Referrals Strategic partnership 57

SaaStr

DECEMBER 1, 2024

Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself. The result? A work OS that spreads virally through organizations, with users becoming natural champions.

Strategic partnership 98

Strategic partnership User Experience Growth Strategize 98

Salesforce

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Tech companies co-developing a product, then parting ways once its launched. They sell my pastries, I promote their coffee beans, and suddenly, were both growing.

X-functional 56

X-functional Manufacturing Government Non-Profits 56

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Where your product or service fits into the market. Promotion channels.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

SEPTEMBER 23, 2020

In 2018, 33% of CEOs said they planned to prioritize strategic partnerships, which could involve co-marketing partnerships, in 2019. retailer created joint Google Ads that promoted the retailer and the brand's fragrance products, the average ad click share rose by 70%. Partnerize, 2018 ). Partnerize, 2018 ).

Strategic partnership 101

Strategic partnership Retail Promote Campaign 101

Salesforce

APRIL 1, 2022

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Driving attendance to virtual events is hard.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Hubspot

SEPTEMBER 15, 2024

Create Strategic Partnerships Of the companies that pursued strategic partnerships as a way of staying afloat, nearly all (88%) saw revenue either increase or stay the same. Pre-recession, the company's revenue was around $300k. His company saw its business drop from $15m to $4m during the recession.

Strategic partnership 69

Strategic partnership Strategize Healthcare Promote 69

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions.

Retail 98

Retail Networking Strategic partnership Campaign 98

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Explore Summer ’22 product updates and new features, most of which are free. Here’s a look at the new features and how they’ll help you.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Whitespace map.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Martech

FEBRUARY 8, 2023

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The idea is that customers who spend money (as well as sign up for the program) are rewarded with things that either hold monetary value or receive exclusive, early access to sales, new products or the like.

Retail 108

Retail Strategic partnership Gaming Trust 108

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. CEOs & COOs: Need to build strategic partnerships? Next, make sure that your bio doesn’t just focus on what you do, but also gives good information about your company.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

AUGUST 30, 2021

Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much. Embedding in-depth research when developing new products or capabilities helps utilities to better understand customers’ preferences and choices. Utilities rely on J.D. Qualitative research can solve for this.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Partnerships.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Score More Sales

APRIL 27, 2014

Unlike the conferences that have been around for year on selling, Max strives to put a “no BS” event together with lots of actual takeaways that could be put right into use instead of promotion and selling from the stage. The strategic messaging he suggests goes like this: First message: Introduce yourself.

Strategic partnership 92

Strategic partnership Sales Strategize Strategic planning 92

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

ConversionXL

APRIL 7, 2020

According to Edison Research , 80% of users listen to most of each episode, averaging 7 per week, while 69% of listeners agree that podcast ads make them aware of new products or services. But podcasting does have a lower cost and barrier to entry than video (at least quality video production). Podcast production.

Objectives and Key Results 85

Objectives and Key Results Promote Strategic partnership Start-ups 85

Hubspot

APRIL 3, 2012

For $79 annually, Prime users get free 2-day shipping on millions of products with no minimum purchase, among other benefits. Amazon has mastered this for eCommerce, but this loyalty program model also has potential to work for B2B businesses who deliver products to businesses on a regular basis. For them, loyalty happen organically.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

Salesforce

JANUARY 11, 2024

While it’s tempting to think your products and services are a perfect match for everyone , the reality is that you have a target customer. Dig into historical sales statistics and explore the demographic trends of shoppers who already buy your products. SEO is what ensures your products show up front and center as they browse.

Customers 64

Customers Strategic partnership Engineering Price 64

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Salesforce

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. In this competitive landscape, you’re not just selling a product. Stay authentic : Great storytelling in marketing can raise awareness of your company and your products, but also reinforce your values.

Strategic partnership 98

Strategic partnership Campaign Trust Follow-up 98

Hubspot

JULY 29, 2022

Product partnership teams help create connections between complementary products — whether it’s integrations between products, add-ons, or to ultimately create a superior experience for customers. About: Kiflo is a modern Partner Relationship Software (PRM) made to support every kind of partnership, ??including

Relationship Management 85

Relationship Management Referrals E-commerce CRM 85

Hubspot

MARCH 26, 2018

While likely a bad actor, I'm inclined to believe that Cambridge Analytica isn't alone in the way it allegedly synthesized Facebook user data to get to the root of what sort of promoted content and messaging would resonate most with people.

Strategic partnership 78

Strategic partnership Contact Commission Networking 78

Hubspot

JUNE 26, 2019

Amazon's mastered this for ecommerce, but this model also has potential to work for B2B businesses that deliver products to businesses on a regular basis. For $99 a year, Amazon Prime users get free, two-day shipping on millions of products with no minimum purchase, among other benefits. Net Promoter Score. Source: Patagonia.

Customers 78

Customers Non-Profits Retail Gaming 78

Hubspot

JANUARY 27, 2013

Some ideas for creating marketing videos using Vine could be sneak peeks to promote an upcoming event, “behind the scenes” shots, or showcasing a new product/service. But how does one actually do this? Want to learn more about how to use Vine for marketing? Read the full story here.

Strategic partnership 78

Strategic partnership Engineering Networking Start-ups 78

SBI

JULY 1, 2020

Companies have to reorient themselves by prioritizing the customer’s business success as the core of the strategic account lifecycle. This requires an in-depth understanding of how the client’s business operates and the alignment of your products and services to their goals and metrics. Manage Relationships More Strategically.

Strategize 72

Strategize Cross-sell Strategic partnership Clients 72

Hubspot

MARCH 8, 2016

There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day. But for a partnership to truly work, it has to be a win-win for all players in the game. Image Credit: Dezinable.

Sports 78

Sports Strategic partnership Campaign Price 78

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Price 52

Price Profit margin Strategic partnership Retail 52

Hubspot

DECEMBER 28, 2015

1) Grow your Instagram following with strategic partnerships. These are your fans -- the people who will purchase your products and services. Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions.

Drivers/motivators 78

Drivers/motivators Strategic partnership Non-Profits Follow-up 78

PandaDoc

JUNE 2, 2025

A pricing waterfall is a structured framework that breaks down how a products price changes from its initial list price to the final amount that a customer ultimately pays. Ensure that discounts are applied strategically and in a pre-set order. What is a price waterfall?

Price 52

Price Negotiate Territory Contract 52

The 5% Institute

JUNE 14, 2023

They are responsible for promoting and selling medical devices, educating healthcare professionals on product features and benefits, and providing post-sales support. Key skills include effective communication, active listening, product expertise, negotiation abilities, and the ability to build strong relationships.

Healthcare 52

Healthcare Represent Strategic partnership Hospitality 52

The 5% Institute

JULY 7, 2023

It’s important to clearly communicate the unique value your product or service offers to customers. Consider offering discounts, bundling products, or introducing limited-time promotions to create a sense of urgency and attract customers. Explore opportunities for joint promotions, co-marketing campaigns, or cross-selling.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52