Search Engine Land

SEPTEMBER 24, 2024

Because of this, the platform has become a space where candid product and solution recommendations can be found for nearly anything you can think of. 59% of Redditors are not on X. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content.

X-functional 85

X-functional Niche Promote Represent 85

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM 105

GTM X-functional Engineering Government 105

ClickFunnels

JANUARY 28, 2022

Our list of five funnel-hacking essentials will ensure that you can stay productive, regardless of whether or not you’re online. Likewise, why should our productivity suffer because of an Internet outrage, computer shut-down or other technical factors beyond our control?

X-functional 240

X-functional Price Follow-up Clients 240

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. A benefit is a value that the customer will derive from that product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 99

Product Sell Pitch X-functional 99

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 113

Growth Product GTM X-functional 113

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success.

Campaign 127

Campaign Product Launch Referrals 127

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 84

GTM Engineering Customers Cross-sell 84

Hubspot

JUNE 25, 2018

So you can imagine that it was actually “life changing” when I discovered a few key productivity apps for my phone. It’s no surprise that productivity apps have become so popular. The app gives users smart suggestions to help them be more productive during the day. Now, I had my to-do lists with me at all times. Google Calendar.

Product 101

Product X-functional Drivers/motivators Meeting 101

Anthony Cole Training

OCTOBER 13, 2014

Or, if you want to leverage our compensation model, you need to exceed this year’s goal by x.” I have inquired about incentives and changes in overall production of a sales team. In our Sales Managed Environment (SME) program , one of the important functions of the sales manager is to motivate the sales team AND keep them motivated.

X-functional 210

X-functional Drivers/motivators Sales Negotiate 210

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Your potential clients will see how your staff represent themselves and will therefore feel more confident in investing in your products or services. #5 Our products and services are purely vehicles to help get them to their desired outcomes. An increase in sales growth.

X-functional 145

X-functional Sales Clients Closing 145

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. Sports Direct uses product badge nudges in a harmful way. anchoring, product badges, like buttons). Product badges.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. . #1 A little more here. Developer’s Choice.

X-functional 141

X-functional Trust CRM Product 141

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Some companies go really hard,” he shares. You still have to pay the bills.

Go To Market 97

Go To Market Growth GTM X-functional 97

Partners in Excellence

DECEMBER 19, 2023

.” For decades, we have thought about our value proposition in the context of our products/solutions. We would go through endless detail about the unique and differentiated capabilities of our products and solutions. We focus on our products and why they are better than the alternatives.

X-functional 143

X-functional Price Presentation Product 143

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. We have so far given out 17 of these! Total sales.

Gaming 239

Gaming Commission Sales X-functional 239

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How easy is it to implement your product? Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 123

Go To Market X-functional Engineering Cross-sell 123

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). It’s built to be a general-purpose AI chat product, not a “point solution.” This article looks at 21 alternatives to ChatGPT, describing each product, who may want to check it out and why. Who is it for? Why should you care?

X-functional 113

X-functional Engineering Conversion Product 113

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. . “Oh our IT team could build it.”

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works.

X-functional 110

X-functional Campaign Engineering Product 110

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

Salesforce

DECEMBER 20, 2024

Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. Having the prompt template saves users time, because they wont have to provide the same information each time they use this functionality.

X-functional 52

X-functional Customers UX Service 52

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. But the customer incurs more “cost,” than just what they pay for our product.

Price 139

Price X-functional Presentation Represent 139

Martech

MARCH 1, 2022

You know, that landscape with more than 8,000 products. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Emergent channels, as well as changes and fragmentation in customer behavior, serve as catalysts for new product categories and products.

X-functional 106

X-functional Hospitality Technology Technology 106

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 69

GTM Engineering Customers Cross-sell 69

Search Engine Land

MARCH 11, 2024

He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works. Why we care. What has Microsoft said?

X-functional 119

X-functional Retail Represent Campaign 119

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 125

X-functional Customer Relationship Management CRM Relationship Management 125

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 135

B2B X-functional Pharmaceutical B2C 135

Martech

MAY 7, 2024

We’ve tried to transition our language to each other from “Maybe we should do X” and “I think you should do X” to “Can you do X by Thursday?” and “I want you to do X.” We follow up after a meeting with an email or a Slack to ask, “Would you like us to do X?”

X-functional 116

X-functional Follow-up Meeting Strategize 116