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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

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4 Reddit ad formats you need to know

Search Engine Land

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Promoted posts These are Reddit’s primary ad formats for beginners. Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. The different ad formats available.

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The small B2B marketing team’s guide to ABM

Martech

Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Developing a customized email nurturing strategy engages your targeted accounts and sets the stage for fruitful conversations with your sales representatives.

B2B
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How to harness the power of data gathering for SEO

Search Engine Land

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Consider the responses as a whole and whether they are representative of your larger audience base, as well as the demographics of the respondents. Don’t forget to promote your research.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Show empathy and care Train customer service representatives to show empathy and understanding. The research finds that emotional engagement with consumers could drive a 5% uplift in annual revenue.”

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

“By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.” People rely on online reviews to make informed purchases and compare products.