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What genAI means for your marketing skills

Martech

Engagement in sales and commerce and social and relationships reflects the customer-facing mission. Underuse of ads and promotion aligns with that function sitting elsewhere. Sales Strong fit with sales and commerce: personalization, proposals and CRM support. Tools for sales support and meeting notes (2.9%).

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

AI Will Merge Sales, Support, and Success The traditional siloed approach to customer interactions is crumbling. Soon, there won’t be separate paths for sales, support, and successjust one intelligent AI that handles all customer needs.

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Insights on hiring, retention, and the power of promoting from within.

GTM 121
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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

We promote our best people into front line management roles, yet fail to provide the coaching, training, and development. We have to reorganize everything we do around a digitally led, sales supported customer engagement process. We spend millions on tech stacks, but still struggle with CRM compliance.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Sales Pop!

Pre-sales engagement: Salespeople can influence customer perception from the very first interaction. Post-sales support: The role of sales doesn’t end with the closing of a deal. Following up, addressing post-sale concerns, and ensuring customer satisfaction are vital for fostering loyalty and repeat business.

Service 147
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Back then, I wrote that when I was a SaaS founder, I thought Net Promoter Score (“NPS”) was a somewhat dumb, Big Company metric. And importantly — use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. I was wrong. Share it with everyone.

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11 essential sales pipeline metrics you should be tracking

Salesmate

Your sales pipeline covers every stage of the customer acquisition process from leads to after-sales support to repeat business. To be successful in sales, you need to track specific sales pipeline metrics. Are there issues quality, lack of availability, or poor after-sales support?

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