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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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SAP to launch loyalty management solution for retailers

Martech

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Loyalty journey planning. Why we care.

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Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

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Dear SaaStr: How Do The Best Sales Leaders Retain Their High Performers?

SaaStr

A few ways Ive observed that the best sales leaders retain the best: They promote the best. You cant promote everyone, but you can almost always promote your best. They talk through big changes coming to their patch, territory, etc. Dear SaaStr: How Do The Best Sales Leaders Retain Their High Performers? — early.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions.

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Survey: Search marketing gender pay gap is widening

Search Engine Land

Additionally, women were more likely to have changed jobs or received promotions more recently than men. Job changes and promotions. 38% of women were promoted or changed jobs in the past 12 months, compared to 25% of men. 15% of women and men reported changing jobs or getting a promotion in the past six months.

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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).

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