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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Survey: Search marketing gender pay gap is widening

Search Engine Land

Additionally, women were more likely to have changed jobs or received promotions more recently than men. Job changes and promotions. 38% of women were promoted or changed jobs in the past 12 months, compared to 25% of men. 15% of women and men reported changing jobs or getting a promotion in the past six months.

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SAP to launch loyalty management solution for retailers

Martech

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Loyalty journey planning. Why we care.

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Dear SaaStr: How Do The Best Sales Leaders Retain Their High Performers?

SaaStr

A few ways Ive observed that the best sales leaders retain the best: They promote the best. You cant promote everyone, but you can almost always promote your best. They talk through big changes coming to their patch, territory, etc. Dear SaaStr: How Do The Best Sales Leaders Retain Their High Performers? — early.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. It’s also common to target different regions within the same country to optimize shop visits.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions.

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5 ways to scale global search management

Search Engine Land

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. To effectively navigate these hurdles, companies must adopt process changes that promote consistency, reduce friction and enhance performance across all markets.