RingDNA

JUNE 15, 2025

B2B deals usually involve multiple stakeholders and require in-depth product knowledge, trust-building, and consultative selling—unlike the more transactional nature of B2C sales. Why is relationship-building more critical in B2B sales than B2C? A fractured relationship can cost millions.

B2C 62

B2C B2B Contract Objection handling 62

SaaStr

JULY 1, 2025

“Thank you for your time” translates literally but may sound rushed in cultures where gratitude requires more elaborate expression.

Territory 87

Territory CRM Negotiate Relationship building 87

Hubspot

JUNE 16, 2025

Even account managers — once focused on relationship-building — are now expected to drive revenue. A seller who grasps industry trends, compliance challenges, and operational workflows can build trust faster—and close bigger deals.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

SaaStr

JULY 14, 2025

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community.

Relationship building 74

Relationship building B2B Pipeline Trust 74

Highspot

JULY 13, 2025

Social selling is a sales methodology where sales professionals use social media platforms, including LinkedIn, to engage directly with prospects who match their ideal customer profile (ICP) by sharing valuable content, building relationships, and fostering trust, rather than relying on traditional cold outreach methods.

B2B 52

B2B Sell GTM Cold Call 52

Salesforce

OCTOBER 22, 2024

87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads.

E-commerce 87

E-commerce Territory Pitch Sales 87

Adaptive Business Services

DECEMBER 11, 2024

Relationship building – The keys to relationship building lies in your ability to stay top of mind, follow up and follow through, and in knowing your client so well, including remembering previous conversations, that they think that you have a photographic memory and/or a team of minions to assist you.

CRM 62

CRM Contact Relationship building Follow-up 62

Adaptive Business Services

APRIL 9, 2025

He values relationship-building and open, ongoing communication, and likely enjoys sharing insights and collaborating closely with others. Suggested Focus : Relationship-focused. This approach taps into his Influence style, as he values relationship-building and may appreciate mutually beneficial connections.

Electricity 71

Electricity CRM Relationship building Clients 71

Highspot

MAY 15, 2025

Stronger partner relationships: Companies often recruit new partners and expect them to start selling. Active support builds trust and loyalty, not a set-it-and-forget-it dynamic. Additionally, global partners may need localized content, while regional ones may prioritize relationship building. This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Hubspot

NOVEMBER 4, 2024

This kind of awareness will guide you in deciding whether humor might enhance or hinder your relationship-building efforts. Keep your communication genuine and adapt your approach based on the prospect's response to build trust without the risk of unintentional missteps.” It risks damaging trust.

Technique 69

Technique Trust Prospecting Conversion 69

SaaStr

JULY 14, 2025

The coordination challenges multiply exponentially: • Understanding system interactions – how your chatbot’s limitations interact with your email automation’s strengths • Preventing conflicting signals – ensuring sales AI and marketing AI don’t send contradictory messages to prospects • Cross-system error prevention – (..)

Strategize 70

Strategize Represent Education Negotiate 70

Martech

DECEMBER 16, 2024

Adopt vocabulary that resonates, engages and inspires trust. Clearly communicate entity attributes and relationships. Build a brand that machines understand and trust Now is the time to detach emotionally from the importance of domains because, in the future, domains will matter far less than brands.

Engineering 116

Engineering Niche Technology Technology 116

Sales Gravy

JULY 1, 2025

All they know is the energy you bring to their front door—and that energy determines whether they trust you enough to invite you in. They buy you because they feel like you care about them, that you listen to them, that you understand them, and that they can trust you. They trust the process because they know it works.

Appointment 64

Appointment Objection handling Pitch Quota 64

Salesforce

JULY 3, 2025

Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons. Improves your accuracy: Trusted AI reduces human error, ensuring your sales data is always clean and reliable. Sound familiar? If so, sales automation might be the next step for your startup.

Technique 52

Technique CRM E-commerce Click Through Rate 52

PandaDoc

MARCH 25, 2025

Relationship building Transactional sales may not require extensive communication with customers. No matter how long it takes, you need to maintain the prospects interest and trust, which is honestly hard. But for complex products like software tools, there are many touchpoints along the sales journey.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

JULY 9, 2025

The Trust Factor : Dmitry Shevelenko identifies trust as “the scarce asset of the agentic internet.” ” Customers increasingly trust knowledgeable AI over uninformed humans. “It’s easy to create AIs that manipulate people, but that’s a very short-term strategy.”

Technical Sales 70

Technical Sales Commission Pipeline Negotiate 70

PandaDoc

JUNE 2, 2025

Rather than focusing on relationship-building or discovery alone, Challenger sellers take a more proactive role. The buyer sees that Emma knows the space and has a deeper understanding of the industry and its problems, building rapport and trust that goes beyond a generic sales call or product pitch.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

APRIL 14, 2025

Personalization, predictive maintenance and relationship building Connected and smart appliances allow brands to collect valuable data on customer behavior, appliance usage and performance. The goal is to reduce service costs, improve CX and build consumer trust. Here’s where the future is heading.

Manufacturing 76

Manufacturing Trust Relationship building Start-ups 76

SaaStr

JULY 7, 2025

higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. Your SaaStr sponsorship isn’t just advertising—it’s an endorsement from the industry’s most respected platform.

Pipeline 86

Pipeline CTR Contract Strategize 86

Sales Hacker

MARCH 25, 2025

And then they get the trust and then they do a full production rollout. Even if you’ve got humans, either side of that, that’s kind of building the trust and verifying, yeah, it’s doing this check, right. Cause it’d be like, we’ll channel some requests through the standard process.

GTM 67

GTM X-functional Start-ups Relationship building 67

Salesforce

JANUARY 6, 2025

AI in sales: Build stronger customer relationships AI transforms how startups handle sales, from forecasting to relationship-building. Among AI use cases for startups, sales applications allow teams to build stronger customer connections and predict future needs. Get started 6. Get the free report 9.

Finance 111

Finance Campaign CRM Customer Relationship Management 111

Hubspot

APRIL 28, 2025

Agentic AI can take over repetitive, admoinistrative tasks so that human reps can focus on complex negotiations, relationship building and actually closing high-value deals. This level of personalization makes interactions more engaging and builds trust. AI sales rep can help teams get the best of both world.

Appointment 45

Appointment Follow-up Negotiate CRM 45

Sales Hacker

APRIL 1, 2025

Gain expertise, trust in these, uh, verticals. Um, the art is the relationship building the. But you had cracked this code, um, in these kind of almost unsexy verticals that a lot of, you know, software companies struggled to do. And my understanding is that was pretty intentional. Um, how do you think about that?

GTM 62

GTM Up-sell Start-ups Gaming 62

Salesforce

APRIL 28, 2025

Be authentic : Authenticity fosters trust and connection. Relate to your audience on a personal level and build meaningful relationships. Build and grow your follower base Growing your Instagram following goes beyond vanity metrics it’s about building a community of potential customers.

Follow-up 59

Follow-up CRM Contract Trust 59

Hubspot

MARCH 7, 2025

You need good customer relationships to ask for testimonials and referrals. And you need a relationship-focused approach to sales. Work on relationship building and focus on getting to know that person and finding out what their pain points are. Ditch the pitch, recommends Anderson.

Customers 41

Customers Referrals Campaign B2C 41

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. The first 30 days are critical for establishing a foundation of trust. These are three ways that you can build customer loyalty in the first 30 days – let’s get into it.

GTM 110

GTM Customers Hospitality UX 110

Martech

MAY 6, 2025

Neither team trusts the other’s data or priorities. When implemented correctly, AI doesn’t just improve alignment, it makes alignment inevitable by creating a single, data-driven source of momentum that both teams trust and act on. Marketing complains that sales ignores their hard-earned leads. Sound familiar?

Assembly Line 117

Assembly Line Sales Follow-up Technology 117

Salesforce

MARCH 21, 2025

One example of this is Salesforces Agentforce , which offers AI agents that work around the clock to help customers with frequently asked questions and even some complex issues all within the guardrails your business has set with your trusted data and knowledge. The best solution? Learn more

Service 59

Service Customers Represent Strategize 59

Martech

MARCH 4, 2025

Additionally, it will support relationship-building at scale, ensuring automation complements human engagement rather than replacing it. Despite AI advancements, human relationships remain key in B2B marketing. Trust, credibility and emotional intelligence are still critical differentiators.

Drivers/motivators 125

Drivers/motivators Strategize B2B Growth 125

Salesforce

FEBRUARY 17, 2025

Here are some common obstacles that small businesses might face when trying to foster team relationships: Communication barriers Effective communication is essential for teamwork, yet many small businesses struggle with it. To do so, make time in your team meetings to get to know each other.

Teamwork 52

Teamwork Meeting Promote Drivers/motivators 52

The 5% Institute

SEPTEMBER 16, 2019

Building sales relationships and rapport is an absolutely crucial part of the sales process, because it can be the difference between winning the sale, or going back to the drawing board and starting the prospecting journey all over again. So how do you begin building sales relationships and rapport? What Is Rapport?

Relationship building 98

Relationship building Sales Clients Trust 98

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Trust 129

Trust Customers Healthcare Service 129

Salesforce

SEPTEMBER 9, 2021

When teams are global, it can be difficult to build trust and nurture relationships among team members. As the future of work is an ever-changing landscape, my team at Salesforce wondered what if we designed internal, team-building experiences with the same thoughtfulness we design experiences for customers?

Relationship building 96

Relationship building UX Transportation Gaming 96

Sales Pop!

OCTOBER 27, 2021

And the singular focus for sales in a strategic role is to build deep strong relationships with customers, not flog products at them. Relationship-building is not a WHAM! affair, it’s a long term process because trust with another person isn’t achieved overnight. It’s simple, really. It’s simple, really.

Product 235

Product Relationship building Launch Strategize 235

Sales Pop!

SEPTEMBER 23, 2021

And they may also lay the groundwork for functional relationship-building as well, increasing your likelihood of winning the deal and also smoothing out any future road bumps after the business is won. But trust this. Not all these functional connections will necessarily increase your chances of winning.

Legal 242

Legal Finance Contract Networking 242

Sales Pop!

MARCH 4, 2024

Own your identity to create: A standout brand Your branding and marketing program Client attraction sales methodology At the heart of every step toward building a business or a sales career is demonstrating that people can trust and count on you to do right by them. Focus on your top three media platforms to post and build networks.

Referrals 173

Referrals Strategize Relationship building Represent 173

Sales Pop!

FEBRUARY 26, 2024

Authenticity Builds Trust Next, we talked about building authentic relationships in sales. Being authentic and helpful is critical to gaining trust and standing out now. This priority on human connections benefits professional and personal relationships. Let me know if you have any other key takeaways!

Healthcare 147

Healthcare Relationship building Pitch Sales 147