ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. That's because PPC is traditional advertising -- you know, that interruptive stuff you've become adept at blocking out -- except it takes place on the internet instead of a billboard on the side of the highway.

Lead generation 63

Lead generation Engineering Campaign Follow-up 63

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. These are only visible internally, so the more informative the name, the better. Actually, yes. That's because LinkedIn has a powerful ads platform.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. Account optimization Your day-to-day campaign optimization has evolved drastically over the past few years. Performance Max has brought with it a different approach for analyzing and optimizing campaigns.

Campaign 113

Campaign Retail Manufacturing Clients 113

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. These are only visible internally, so the more informative the name is, the better. Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. Your success with value-based bidding depends on how well it aligns with your business model and implementation quality.

Profit margin 141

Profit margin Objectives and Key Results Campaign Conversion 141

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Why Is Bidding on Long-Tail Keywords a Good Idea?

Represent 64

Represent Referrals Click Through Rate Engineering 64

Lead Fuze

JUNE 22, 2023

Their expertise extends across multiple facets of digital marketing like PPC (Pay-Per-Click), SEO (Search Engine Optimization), content creation & management, and even consultancy services in web design optimization. What is online marketing and why is it important? Why do you need a digital marketing agency?

Technique 73

Technique User Experience Consult Campaign 73

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. When The Verge published “The people who ruined the internet” on Nov. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? What happened First, I didn’t actually want to write this piece.

Engineering 128

Engineering Niche Promote Up-sell 128

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Are the optimization processes for both similar? These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. How to Start Optimizing AdWords Campaigns.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller.

CTR 95

CTR Drivers/motivators Territory Finance 95

Search Engine Land

JANUARY 29, 2023

Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist 2017: The Doodle featured Korematsu with his Presidential Medal of Freedom. Marin Software’s Multi-Conversion Tracking Helps Fine Tune Keyword Bidding 2009: It enabled search marketers to define various kinds of actions or “conversions” (e.g.,

Real Estate 89

Real Estate Electricity CTR Launch 89

Martech

FEBRUARY 24, 2022

A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI.

E-commerce 98

E-commerce Healthcare Real Estate Original Equipment Manufacturer 98

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query. Image source.

CTR 114

CTR Lead generation Electricity Service 114

Hubspot

FEBRUARY 13, 2020

Sure, optimizing for "swimming pools" has its place. Another major factor to consider when optimizing for the right keywords is location-based searches. Download our free SEO template here to organize your keyword research into an actionable plan for your site. Keyword Relevance. Because the more specific you are, the better.

Price 101

Price Engineering Campaign Start-ups 101

Search Engine Land

FEBRUARY 17, 2023

Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. 24, 2016 2016: That meant that mobile searchers wou8ld begin to see AMP-optimized content from publishers in the search results. The quality of Yahoo’s results were impressive at the time.

Engineering 94

Engineering Referrals Campaign Electricity 94

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Sales Hacker

NOVEMBER 15, 2017

Account Based Selling (ABS) or Account Based Sales Development (ABSD) is a primarily B2B selling framework that treats qualified or high value accounts as unique markets in themselves, where each account deserves dedicated resource allocation as well as hyper-personalized and multi-point engagement with different teams from your organization.

B2B 99

B2B E-commerce Cold Call Represent 99

Hubspot

JULY 29, 2018

Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In

Networking 101

Networking X-functional E-commerce Follow-up 101

PandaDoc

APRIL 12, 2023

Examples include: Brick-and-mortar stores eCommerce websites Online marketplaces Social media Email marketing Affiliate partnerships Display advertising Businesses should choose their sales channels—and sales channel marketing strategies—according to the type of products sold, their target audience, competitor activity, and resources.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), heck, even marketing acronyms. Want to learn marketing analytics?

Networking 78

Networking Non-Profits Engineering Follow-up 78

Search Engine Land

MARCH 8, 2023

Federal Appeals Court Allows Keyword Bidding On Competitor’s Names 2011: A California federal court ruled that it is allowed to bid on a competitor’s name for search ads. Google people also ask boxes not showing as often now? 2020: RankRanger said the people also ask was showing for 40% of queries, down from 52% of queries.

Engineering 96

Engineering Commission Government Launch 96