Partners in Excellence

JUNE 9, 2021

Buying is changing profoundly. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. All our outreaches to provoke them to consider change falls on deaf ears.

Manufacturing 138

Manufacturing Technology Technology Up-sell 138

Martech

JUNE 26, 2023

We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing.

Objectives and Key Results 106

Objectives and Key Results Represent Technology Technology 106

Partners in Excellence

AUGUST 12, 2021

For example, sales people can make back to back sales calls through the whole day. We get more done with the same resources. We are optimizing to our own objectives, ignoring how the customers want to be engaged and their preferred buying process. The pandemic has only accelerated those changes.

Sell 116

Sell Sales Up-sell Sales Support 116

Lead Fuze

MAY 26, 2023

Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere. By understanding these crucial elements on how to run a successful digital marketing agency you’ll be better equipped to excel in today’s fast-paced digital world.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

criteria for success

SEPTEMBER 13, 2021

Happy Monday, Let's Talk Sales listeners! She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. Subscribe to our blog !

Presentation 98

Presentation Promote Follow-up Conversion 98

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 94

Process Sales Sales Support Sell 94

criteria for success

JUNE 6, 2022

Happy Monday and happy Pride month, Let's Talk Sales listeners! She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. You may have even seen her TEDx talk on how to BeCOME an Ally. How to promote and nurture inclusion. Subscribe to our blog !

Presentation 97

Presentation Promote Follow-up Conversion 97

criteria for success

MARCH 28, 2022

Happy Monday, Let's Talk Sales listeners! She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. Subscribe to our blog !

Presentation 97

Presentation Growth Follow-up Conversion 97

Salesforce

JULY 27, 2022

What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? To see how businesses are navigating new challenges and finding success, we surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers. How to thrive in the face of economic uncertainty? Here’s how.

Retail 98

Retail B2C Territory Technology 98

Veloxy

NOVEMBER 29, 2021

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply.

Sales 290

Sales Quota Up-sell B2B 290

Partners in Excellence

NOVEMBER 8, 2022

” If focused on how profoundly selling is changing—Wow, I’ve never heard that before. It focused on buyers spending less time with sales people, quoting a Gartner survey, suggesting they get their information from other sources. Let’s look at how we used to spend time with customers.

Customers 88

Customers B2B Education Up-sell 88

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. How do you make it work for you?

GTM 71

GTM Launch B2B Growth 71

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You want to show people how awesome your solution is and how it can solve their problems. You operate on a tight budget or limited resources SEO isn’t prohibitively expensive. That’s why this path is not for everyone. So what do you do?

Niche 142

Niche Engineering Promote Territory 142

Partners in Excellence

JULY 19, 2021

We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person.

Education 104

Education Start-ups Follow-up Up-sell 104

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Companies were forced to adapt quickly and while some of these changes might have been short-term, a handful are here for the long haul. Capitalize on change.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Partners in Excellence

MAY 25, 2021

There’s a lot of discussion about specialization in sales. We’ve always had specialists in sales and specialization is important. In those days, and through much of my career, the specialists were focused on helping the customers better understand solutions and how they might exploit them to achieve their business goals.

Assembly Line 105

Assembly Line Account management Education Engineering 105

Lead Fuze

MAY 26, 2023

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

Salesforce

JUNE 9, 2022

As the world changes, Salesforce evolves with it. With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever. See how real-time data and account-based marketing drive demand.

Click Through Rate 98

Click Through Rate Campaign Launch Start-ups 98

Salesforce

MARCH 28, 2023

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? Each business function “spoke” (marketing, sales, service, etc.) The product innovations are only beginning. It’s a game changer.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Partners in Excellence

MARCH 7, 2022

We misunderstand the customer digital buying journey and what it means to our customers and to sellers. One would think it’s mostly customers liking this, but shockingly, too many sales people love this. They currently spend more time looking at digital resources than they do with sales people.

Represent 73

Represent Pitch Up-sell Start-ups 73

Martech

SEPTEMBER 16, 2022

How important is personalization in content marketing? How effective is content marketing? How content marketing can help marketers succeed. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). It’s been said, ad nauseam, that content is king. Additional reading.

E-commerce 134

E-commerce Cross-sell Drivers/motivators Prospecting 134

The 5% Institute

MARCH 12, 2024

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. A well-crafted headline sets the tone for the entire sales pitch.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Lead Fuze

JULY 13, 2023

How to get into marketing without a degree? The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. Beyond these skills and qualifications, networking plays a key role in landing a digital marketing job.

Networking 52

Networking Education Contact Follow-up 52

SaaStr

DECEMBER 14, 2022

Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Customers have become very thoughtful about where they can spend their budget and how to do more with less in times of uncertainty.

Drivers/motivators 86

Drivers/motivators A/B testing CRM Growth 86

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. The weirder the better) • What seasonal changes affect their business? How have they been burned in the past? •

GTM 108

GTM B2B Gaming Education 108

Partners in Excellence

NOVEMBER 16, 2021

We’ve long known (whether we use it or not) about the “sales process.” ” Virtually every organization has some variant of a sales process with stages we move through and, possibly, critical activities we should be executing within each stage. Then we go through some sort of discovery process.

Process 122

Process Customers Manufacturing Sales 122

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. These are essentially guides on how to do things.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

MAY 27, 2023

Is starting a digital marketing agency worth it in today’s competitive landscape? With the ever-increasing reliance of businesses on online channels to engage their target market, digital marketing services have become a highly sought after commodity. What are the Benefits of Starting a Digital Marketing Agency?

Niche 40

Niche Profit margin Clients Lead generation 40

Partners in Excellence

DECEMBER 1, 2021

We’ve long known (whether we use it or not) about the “sales process.” ” Virtually every organization has some variant of a sales process with stages we move through and, possibly, critical activities we should be executing within each stage. Then we go through some sort of discovery process.

Process 118

Process Customers Manufacturing Pipeline 118

Partners in Excellence

MARCH 16, 2022

They needed to define those and what they expected to change, before considering solutions. Yet, the only help I could get in this digital engagement was requesting product information. It sure would have been nice for me to pose the questions I had and get directed to the right resources.

Clients 73

Clients Presentation Education Product 73

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. .” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

Retail 144

Retail B2B Pipeline Technology 144

Salesforce

FEBRUARY 2, 2023

The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Don Peppers and Martha Rogers will be proud.

B2B 92

B2B Teamwork Referrals Cross-sell 92

Highspot

FEBRUARY 1, 2022

The digital marketing space is incredibly crowded, and it’s only getting busier. To succeed through digital channels, marketers must make intelligent decisions and leverage sophisticated technology to stay ahead of the crowd and ensure they’re converting every lead they can. The Benefits of Nurturing Leads.

Campaign 105

Campaign Prospecting Relationship building Follow-up 105

Hubspot

APRIL 23, 2020

In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. Although sales email engagement has rebounded greatly to new highs in recent days , the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now.

Non-Profits 101

Non-Profits Education Clients Growth 101

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization.

Strategize 98

Strategize Strategic planning Entertainment CRM 98