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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

Asking the right questions before jumping in too far clarifies objectives and serves as a preliminary risk assessment for all parties: Assess client familiarity Gauge the client’s knowledge of LLMs (as it pertains to SEO) to ensure effective communication. But managing client expectations remains critical.

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TikTok SEO: The ultimate guide

Search Engine Land

Why meeting searchers’ needs matters more than semantics The anatomy of the TikTok ‘For You’ page Almost all video views come from the “For You” page (FYP) on TikTok. The search bar at the top lets users type in any query they’re looking for. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. Any high-converting sales funnel should include the following elements from the outset: 1. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer.

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35+ Best Sales Email Templates To Close Deals

SalesHandy

This blog contains 35+ proven sales email templates and the best practices for writing a sales email. If there are any spam-triggering words in your email or your account is not authenticated, it might affect your domain reputation. Be it a marketing agency or an IT firm—sales play a significant role. Let’s jump right in!

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Effective Methods: How to Measure Account-Based Marketing

Lead Fuze

Furthermore, the entire process becomes streamlined because you’re able to focus your resources where they’ll have maximum impact rather than spreading them thinly across numerous less-qualified leads—essentially putting all your eggs in a few carefully chosen baskets rather than scattering them far and wide.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Start with a business objective. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. Brands have jumped on the podcasting bandwagon. Slack, GE, Shopify, Basecamp, and Sephora all have large, active followings. Image source ). The rest is history.

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The Ultimate Guide to Sales Strategy

Hubspot

Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch. Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Hiring, Onboarding, and Compensation.