ConversionXL

SEPTEMBER 14, 2015

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? The Multi-Armed Bandit Problem. Image Source.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

ConversionXL

SEPTEMBER 23, 2014

A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win” Some tests get you 25% uplift in revenue, or even higher. Yet – when you roll out the change, the revenue does not increase 25%. Let’s end the test, shall we?

A/B testing 124

A/B testing Represent Conversion Retail 124

Hubspot

JANUARY 27, 2020

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out? Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are? Failures need not be exemplified.".

Growth 99

Growth A/B testing Campaign Electricity 99

SaaStr

DECEMBER 14, 2022

When the shift began in 2020, everyone wrote off SMBs as unprepared for the necessary changes that lie ahead. So when it comes to portioning your budget to the long tail, you need to have a clear strategy for allocating your finite resources. The Challenge of Digital Expansion for SMB. Moving from Automation to CRM.

Drivers/motivators 86

Drivers/motivators A/B testing CRM Growth 86

Salesforce

JULY 29, 2021

Zebra Technologies believes that personalized marketing should begin with a company’s website and extend across all channels. When they arrive at the campaign landing page, its imagery changes depending on the visitor’s industry. Imagine you’re reading a blog post (like this one) and there’s suggested reading for related content.

B2C 98

B2C A/B testing B2B Campaign 98

Hubspot

JANUARY 4, 2021

Companies should be ready to be active contributors and bring practical value to the conversation.". While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Lead Fuze

JUNE 29, 2023

It helps you understand your customers’ mindset and tailor your marketing efforts accordingly. You’ll also learn about effective lead nurturing techniques such as email marketing that keep potential customers engaged throughout their journey. What is a sales funnel?

A/B testing 52

A/B testing CRM Technique Sales 52

ConversionXL

OCTOBER 6, 2015

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. Of course, these articles are b t. Let’s say you have a list of 100 ‘proven’ tactics. Where would you start? No Room For Spaghetti Testing.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

Sales Hacker

JUNE 8, 2022

How many times have you seen a rep work their rear end off only to create an opportunity that just keeps getting pushed out quarter after quarter as the prospects’ priorities change? There’s a crucial factor that these velocity-oriented strategies miss: How “sticky” can you expect a deal to be, if the urgency only exists on your end?

Territory 92

Territory Sales Promote Prospecting 92

ConversionXL

FEBRUARY 9, 2015

The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?”. I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a hawk. Watch the test like a Chef.

A/B testing 109

A/B testing Start-ups Trust Drivers/motivators 109

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. Ask, “what’s in it for me?”.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

APRIL 4, 2018

When I was 14, my dream was to play college baseball. He would make you edit it until you knew exactly what your goals were and how you were going to achieve them. You had to write down how much you would improve your bench press by and how many times you would work out your upper body per week.

A/B testing 101

A/B testing Sports Promote Follow-up 101

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. By using data to inform every decision, growth marketing delivers proven ROI by using resources you have in an economical manner. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. As they summarize , “you better get used to ties.”. Segment The Data.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

JUNE 8, 2017

Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? Now, how are you doing with your personalization efforts? And if that’s true, you are certainly not alone. Here is a primer to get you started doing personalization in a structured way. Image Source.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. You might as well not be marketing at all. The biggest determinant of effective marketing, however, is your audience. Marketing to businesses is very different than marketing to individual consumers.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I’m excited that you’re all here.

Pipeline 96

Pipeline B2B Sales Technology 96

ConversionXL

JUNE 21, 2015

Your emails subscribers are controlled by you, but Facebook, Twitter, Youtube etc followers are not. You send like 100 emails / day. Airbnb sends you emails about apartments you looked at). Ignore generic data on when to send emails. Use pop-ups, but make them as un-annoying as you can. Example: “P.S.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? Create remarkable email content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Lead Fuze

SEPTEMBER 30, 2021

When you establish a new firm or introduce a new product, your first objective is to spread the news around the market; once this is accomplished, potential consumers will pull up their socks and become involved in the new endeavor. However, this is not the end! How are you? Have you attempted to implement the advice?

Follow-up 52

Follow-up Meeting A/B testing Objectives and Key Results 52

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Understanding those flaws and their implications is key to designing better, smarter A/B test variations.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time. What are you using our product for?

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. But you have to know how to spot it and how to avoid it. But you have to know how to spot it and how to avoid it. Say you work at a SaaS company selling AI software.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Lead Fuze

SEPTEMBER 30, 2021

We would like to present you with the different positions you can land for a sales job. You might, in the end, opt to include those skills in your resume. We will start by giving you key elements that would help with writing your lead generation resume. General rules for an excellent lead generation resume.

Lead generation 52

Lead generation B2C Cold Call Territory 52

ConversionXL

JULY 17, 2014

Every site that has a funnel (most do) should start with funnel visualization. This google analytics report will tell you how much traffic is dropping off at each funnel step. People reached there after going through 2 steps – that should mean they are interested. You can’t see what’s wrong.

Conversion 132

Conversion UX Start-ups Construction 132

Hubspot

DECEMBER 10, 2013

When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

A/B testing 78

A/B testing Promote Follow-up Conversion 78

ConversionXL

FEBRUARY 29, 2016

If you haven’t already, I encourage you to read our Advanced Guide to Promotional Emails That Convert. In 8 minutes, you’ll have a more complete understanding of what promotional emails are, how they work and how they can be better optimized. Good marketers continue to send unsolicited junk. Tweet It!].

A/B testing 90

A/B testing Promote Start-ups Contact 90

ConversionXL

MAY 27, 2014

But, have you ever stopped to question the business implications of following these trends? Everyone has that thing on their website,’ you think, “So it must be working!”. Chances are, the sites you’re copying from are as clueless about the effectiveness of such trends as you are. But that logic is flawed. Bad user experience.

Conversion 125

Conversion User Experience Profit margin A/B testing 125

Hubspot

FEBRUARY 7, 2017

When you work inside a business, it can feel like all anyone talks about is growth. Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. To grow, you have find ways to experiment.

Growth 70

Growth Process A/B testing Lead generation 70

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

Construction 78

Construction Price Product A/B testing 78

Hubspot

JANUARY 31, 2017

If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human?

Engineering 101

Engineering Represent Service Process 101

ConversionXL

NOVEMBER 4, 2011

This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

Conversion 109

Conversion A/B testing Trust Price 109

ConversionXL

OCTOBER 14, 2014

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand. So Why The Hell Do You INSIST On Using Stock Photography?! You’re on a budget. image source. Alright, look… I get it.

Represent 129

Represent Lead generation Clients Presentation 129

ConversionXL

FEBRUARY 2, 2016

Data should speak for itself, but it doesn’t. Fortunately, the HiPPO is not an insurmountable obstacle, and you can still get things done as an analyst that’s buried in the data or as an optimizer whose job it is to tell executives the bad news – that their ideas and strategies may be wrong. He was the one who recommended A.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

Gong.io

JUNE 25, 2021

” A lot of sales blogs say you should do it (good ones too!). Instead, let me hit you with some Gong insights based on data : . Sales Stat #2: DON’T ask for time when booking meetings with cold emails. So why would they give away some of their precious time to you (an unknown)? It’s not a resource.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

ConversionXL

MAY 1, 2014

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. The other half had only a 10 minute delay before the start of the test – and given no chance to eat. Crafting Copy They Crave (Even When They’re Not Really Reading). So where do you start.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123