Search Engine Land

SEPTEMBER 14, 2023

a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! ). Feel positive emotions. Ahuvia was kind enough to grant me permission to share one of his newest frameworks that answers precisely that question. Help them achieve their goals. This works for B2C (e.g.,

Niche 134

Niche Intrinsic Campaign B2B 134

Martech

OCTOBER 14, 2021

On the one hand, the proliferation of SaaS means teams across the organization can find best-in-class solutions for their use cases. The reality is most of us heavily rely on purpose-built tools and native integrations from our SaaS vendors of choice. The fact is, this is all POSITIVE. Image courtesy econsultancy. Don’t worry.

SQL 98

SQL Pipeline Technology Technology 98

Martech

JANUARY 4, 2023

Jason wants to help SaaS companies get the funding they need. Which is why he co-founded and is CEO of SaaStr, an online community for B2B/SaaS founders with more than 250,000 members. Jason is co-author of “From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue.”

B2B 118

B2B GTM Pipeline Consult 118

SaaStr

MARCH 19, 2024

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. Everyone matters.

Networking 80

Networking Finance Pipeline Engineering 80

Martech

APRIL 3, 2023

To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results. You create a chatbot with a messaging framework that includes responses to common objections, personalized product recommendations and solutions to common pain points based on the user’s needs.

GTM 122

GTM B2B Conversion Objectives and Key Results 122

The 5% Institute

AUGUST 26, 2021

Various SAAS products. Also known as a sales formula or sales framework; the sales process is key to consistently succeeding in sales. The qualifying framework to add to your sales process, is borrowed from an acronym called BANT. Instead – we recommend using a simple and easy to remember objections framework.

Price 145

Price Product Sell Clients 145

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. Your website layout guides them effortlessly while persuasive messaging nudges them towards taking positive action, thereby increasing sales.

Conversion 52

Conversion A/B testing User Experience Technique 52

Heinz Marketing

FEBRUARY 14, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. This conveniently aligns with a top/middle/bottom messaging framework. However, merely applying this framework to a funnel doesn’t make it any more helpful.

Customers 95

Customers Non-Profits Prospecting Education 95

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Positioning matters.

B2B 123

B2B Campaign Start-ups CTR 123

SaaStr

AUGUST 8, 2022

In a special SaaStr Annual session, Brex CEO & Co-Founder Henrique Dubugras and Mutiny CEO & Co-Founder Jaleh Rezaei reveal the secrets to building a successful SaaS business based on a product that customers need and love. Their first piece of advice for SaaS founders? Advice for Startup Founders.

Product 72

Product Customers Referrals Consult 72

Gong.io

SEPTEMBER 19, 2022

Using a sales qualification framework like BANT can help. In this guide, we’ll describe the BANT framework, including what it is and how to determine if it’s right for your team. We’ll also clarify how you can implement this framework and provide a list of sales qualifying questions that you can ask. What is BANT?

Prospecting 62

Prospecting Objectives and Key Results Price Pipeline 62

The 5% Institute

NOVEMBER 12, 2020

Various SAAS products. Also known as a sales formula or sales framework; the sales process is key to consistently succeeding in sales. The qualifying framework to add to your sales process, is borrowed from an acronym called BANT. Instead – we recommend using a simple and easy to remember objections framework.

Sell 137

Sell Clients Closing Presentation 137

SaaStr

FEBRUARY 7, 2024

For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. Another example, for them, would be when a company starts using another tool in the eComm SaaS world, either competitive or complementary to their product. What are some strategies Gonto uses to create a positive product-led sales experience?

E-commerce 88

E-commerce Referrals Growth Quota 88

The 5% Institute

JUNE 18, 2021

Various SAAS products. Also known as a sales formula or sales framework; the sales process is key to consistently succeeding in sales. The qualifying framework to add to your sales process, is borrowed from an acronym called BANT. Instead – we recommend using a simple and easy to remember objections framework.

Sales 105

Sales Consult Clients Presentation 105

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. For example, a SaaS company that primarily caters to marketing teams could employ related diversification by creating a new program for CFOs. Think about the touchpoints at each stage of the AARRR framework. Market penetration.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

JANUARY 4, 2022

Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework. The 3-part framework of identify, engage, create. The 3-part outbound framework [10:58]. We started working with small businesses, now we’re working with SaaS and professional services companies.

Cold Call 75

Cold Call Up-sell Pitch Start-ups 75

Salesforce

OCTOBER 31, 2023

How to build a go-to-market strategy framework A successful go-to-market strategy requires understanding your market, prioritizing buyers’ pains, and identifying your competitive advantage. Building a framework around these four elements can help deliver your product in a way that makes it “ready to buy.”

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

ConversionXL

DECEMBER 12, 2018

Some major findings this year: Global trends for prioritizing and investing in CRO; Which industry (Ecommerce, Lead Gen, SaaS, Agencies) is investing more in CRO; The biggest struggles of CROs; How much CROs make (by industry and work experience). By industry, SaaS companies pay more than others. This year, 56.7% work with clients.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

Salesforce

JANUARY 24, 2024

This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now. But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful. I promise to be brief.

Cold Call 69

Cold Call Prospecting Objectives and Key Results Sports 69

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Growth 93

Growth Hospitality Cross-sell Territory 93

Sales Hacker

DECEMBER 21, 2023

Given our product’s flexible and API-first nature, this has an outsized positive impact on our sales process. The standup accelerates the resolution of immediate issues and establishes a proactive framework for anticipating and addressing customer needs. Pete Prowitt is currently the Head of Revenue at Stytch.

Engineering 98

Engineering Objectives and Key Results Drivers/motivators Teamwork 98

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Create an as-is / to-be framework to guide customers. Many frameworks exist to build messaging and sales enablement. Only a few tools could understand new users early within a customer base. .

A/B testing 78

A/B testing Pipeline Launch Growth 78

ConversionXL

JANUARY 18, 2022

One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Product marketing informs strategic positioning and ensures alignment across the company. Muun’s more well-known competitors had more features and better pricing.

Product 110

Product GTM Construction Launch 110

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” The Crystal Knows “type” is based on the familiar DISC personality framework. It enables a real 360-degree view of the customer across first-, second- and third-party data.

B2B 86

B2B Teamwork Referrals Cross-sell 86

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. The result?

Growth 89

Growth GTM Up-sell Legal 89

Sales Hacker

SEPTEMBER 16, 2021

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Success: agree on the evaluation criteria. Manage: effectively drive the project.

Objectives and Key Results 74

Objectives and Key Results Technical Sales Engineering Sales 74

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. So depending on what I call the SaaS calendar, most SaaS calendars now are February through January. So you might be the middle of your SaaS Q3.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Sales Hacker

MARCH 16, 2021

We talk with Sara about the whole framework she created for how to think about ethical sales. But as sales leaders, it’s also our responsibility to think about positioning and pricing. The post PODCAST 152: A Framework for Bringing Ethics into Sales with Sara Archer appeared first on Sales Hacker.

Non-Profits 95

Non-Profits Government Price Sales 95

Highspot

JANUARY 22, 2024

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Positions your offering as the preferred choice in a crowded marketplace.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Positions your offering as the preferred choice in a crowded marketplace.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Pop!

MARCH 5, 2022

In my last article in this series, we took up the example of a firefighter and the fact that a firefighter is almost always a positive example of their profession. In the same way, a firefighter has a positive reputation in society. Content and satisfied in their position. A salesperson, on the other hand, usually does not.

Represent 91

Represent Drivers/motivators Entertainment Government 91

Search Engine Land

DECEMBER 7, 2022

Eventually, we developed our internal frameworks for what performs best in claiming these yearned-for positions. As a result, they received the answer box for the competitive keyword "project management software" and even outranked Capterra, which is tough to do in SaaS SEO. . Positions 2 and 3 had a 23.5%

Real Estate 98

Real Estate Follow-up Customer Relationship Management Clients 98

SBI

MARCH 3, 2021

The software’s exclusive Deal Pursuit Framework takes a simple qualitative approach and turns it into data science. Based on decades of evidence-based selling pathology, the buyer-centric framework helps sellers map and assess buyer relationships while using predictors and guidance during deal pursuit to improve win rates.

Technology 31

Technology Technology Negotiate Sales 31

Sales Hacker

JULY 28, 2023

So when we craft emails, this is a structure that we design our emails for our customers, using the pro framework pain (above) or personalization. This is where if you understand what their pain is and you’re reaching out to using a high touch framework, you have a lot of data you can personalize a little bit more.

GTM 52

GTM Drivers/motivators Follow-up CRM 52

ConversionXL

FEBRUARY 3, 2022

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. In Butterfield’s case, it was prior experience in SaaS.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

JANUARY 30, 2023

ICP part 1: Company size My favorite framework for answering the company question comes from Christoph Janz , who shows the five ways to build a big SaaS company: Christoph’s point comes down to answering the question: How big of a company do you want to go after? They seemed to have a great experience and gave us positive feedback.

Conversion 88

Conversion Product Sales Price 88