Partners in Excellence

MAY 27, 2021

In a lot of it, I wonder, “What problem are we really trying to solve?” Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. I’m really doubtful that organizational changes solve alignment and collaboration problems.

Strategic planning 127

Strategic planning Manufacturing Legal Finance 127

Partners in Excellence

AUGUST 12, 2020

But it seems the focus of this is more content through more channels, along with content that aligns with where the customer is in their buying process. Our customers are going through similar exercises within their own organizations. How do we get things done in our own company? Why different?”).

Sell 164

Sell Growth Process Meeting 164

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? Want to sell more insurance? Create a Super Valuable Lead Magnet. …etc.

Niche 244

Niche Education Start-ups Up-sell 244

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Process 119

Process Objectives and Key Results Angle Follow-up 119

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

SaaStr

DECEMBER 12, 2023

Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. What you need to do instead is leverage more content and intent data. Let’s start at the beginning — with the customer.

GTM 97

GTM CRM Pipeline Referrals 97

Heinz Marketing

FEBRUARY 14, 2023

First this is of a problem, then it is of a solution, and finally it is of their options. The first is when the buyer is confident they understand the problem they need to solve. The second milestone is when the buyer is confident they understand how this problem can be solved.

Customers 95

Customers Non-Profits Prospecting Education 95

Sales Pop!

SEPTEMBER 29, 2023

In a treatise or scholarly paper, we want to know that the content is original and not plagiarized. In sales, ethics is equally as important. Ethics in Business and Sales In such times, a business must have a moral compass of some kind. Why is this such an important subject?

Sales 107

Sales Sports Government Follow-up 107

Sales Pop!

MAY 14, 2024

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Create Detailed Content Pages for Niche Services In-depth content is vital because it showcases your expertise while helping you match your services with the specific needs of your target audience.

Presentation 52

Presentation Service Product Niche 52

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Because instead of creating your own product line from scratch you can simply sell other people’s products. How to build your first affiliate marketing sales funnel. The #1 Mistake People Make With Affiliate Marketing.

Profit margin 222

Profit margin Sales Niche Up-sell 222

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? We can use AI-driven chatbots to streamline customer service and online sales. It depends. Are you getting the results you want?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Martech

SEPTEMBER 26, 2022

It’s a disparate collection of different financial solutions, each with its own unique peculiarities. However, these techniques must do more than build an organization’s brand and amplify its message. The fintech world is exploding. VC investment resulted in $105 billion raised in 2020 alone. The 5 categories of fintech.

E-commerce 114

E-commerce B2C Finance Referrals 114

Search Engine Land

MAY 5, 2023

Through content, SEO aims to meet searchers where they’re at, solve their problems and nurture them to conversion. Through content, SEO aims to meet searchers where they’re at, solve their problems and nurture them to conversion. Rankings The goal of SEO is audience generation.

Trust 102

Trust CTR Non-Profits Click Through Rate 102

Search Engine Land

MARCH 20, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Because, without goals, content is just content.

Education 101

Education Trust Engineering Up-sell 101

ConversionXL

JULY 25, 2022

You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. What is a call to action in writing?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Heinz Marketing

JANUARY 31, 2023

We all know that markets are cyclical, so every up must come down—and businesses must understand how to succeed in every environment. Moreover, you can share your ICPs with your sales and customer success teams so everyone works from the same starting point. But all those oversights quickly add up when every cent counts.

Growth 114

Growth Technology Technology Pipeline 114

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. This means that sellers must be easy to find online and provide answers to the questions buyers are likely to ask.

B2B 92

B2B Process Manufacturing Customers 92

Partners in Excellence

OCTOBER 3, 2022

Many have argued abandoning the Selling Process, focusing on the Buying Process, in the least we must align the selling process with the buying process. For example, Prospecting might be aligned with Problem Determination. For example, Prospecting might be aligned with Problem Determination.

Process 117

Process Manufacturing Legal Contract 117

Partners in Excellence

MARCH 15, 2022

Most of our “sales processes” are failing us. First, sales people don’t pay attention to them or execute them poorly. Second, we have outdated views of the sales process. Having said this, a sales process is very important–not just to us, but also to our customers. As a result, they get lost.

Process 81

Process Cross-sell Sales Sell 81

Heinz Marketing

OCTOBER 25, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 116

Pipeline Growth Sales X-functional 116

Heinz Marketing

APRIL 8, 2022

How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

B2B 109

B2B Intrinsic Drivers/motivators Appointment 109

Partners in Excellence

JUNE 14, 2023

Why something might be important, how the pieces/parts of the things we must learn to master our ability to perform. It’s not the stuff we go through when we start a sales career, building prospecting, qualifying, questioning, presentation, objection handling, closing and other skills. We know certain things are foundational.

Objectives and Key Results 78

Objectives and Key Results Objection handling Trust Presentation 78

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Consult 70

Consult Drivers/motivators B2C Education 70

Search Engine Land

JULY 7, 2023

Most people are aware that there are solutions available to solve their problems. To build brand awareness and influence consideration with these types of individuals, you must reach out to them through your marketing efforts. It is not enough to set and forget campaigns.

Campaign 96

Campaign Contract Strategize Product 96

Partners in Excellence

FEBRUARY 23, 2022

Channels “partners” have been a part of sales ever since sales have existed. We train them, we provide marketing programs, content. We create contests and SPiFs to entice the partner sales people. They get a margin or commission for the sale or that product. A new type of channel partner.

Strategic partnership 103

Strategic partnership Sales Strategize Commission 103

Sales Pop!

JANUARY 25, 2024

Content marketing is all about creating connections. That’s the magic we’re talking about—content that doesn’t just pass by your eyes but sticks with you, resonating deeply. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Now, let’s talk about putting this into action.

Education 59

Education Real Estate Trust Engineering 59

Partners in Excellence

APRIL 16, 2021

In some ways, I’m writing it to help clarify my own thinking. We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. We provided a wealth of materials and content to support the sales person.

Process 101

Process Sales Sales Support Sell 101

Salesmate

SEPTEMBER 18, 2020

It is enticing to play the role of a manager in a sales team. Along with your own quota, you even need to ensure that your sales team performs well and achieves its sales quota. The real key to building a winning sales team is effective sales management. Best sales management books you must read.

Quota 116

Quota Teamwork Sales CRM 116

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Sales 83

Sales Prospecting Clients Technology 83

Partners in Excellence

JANUARY 11, 2023

There’s a lot of excitement from sellers about the power of AI tools like ChatGPT, we can inflict infinite amounts of content on unsuspecting prospects. My LinkedIn stream is filled with all sorts of “expert” advice for generating content through AI. I went into ChatGPT posing a series of questions.

Education 94

Education Presentation B2B Meeting 94

Lead Fuze

OCTOBER 20, 2023

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. Ever found yourself staring at a blank screen, trying to craft the perfect pitch? You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Clients Pitch Trust 52

Sales Hacker

NOVEMBER 22, 2021

Creating great sales email sequences requires a lot more work than just writing a few punchy pitches. For long-term success, your SDRs and AEs need to be fully committed to the creation and adoption of new content. The key to creating sales sequences reps will use. Build your content team. Call on the Content Review Crew.

Objectives and Key Results 101

Objectives and Key Results A/B testing Sales Pitch 101

Martech

SEPTEMBER 23, 2022

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own.

Technology 114

Technology Technology Appointment Launch 114

Highspot

DECEMBER 8, 2020

On top of the challenges of virtual selling scenarios, salespeople must contend with ever-larger purchasing teams, chock-full of stakeholders with their own agendas. This includes everything from helping the buyer identify a problem to assisting solution champions as they build consensus with their stakeholders.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Partners in Excellence

AUGUST 8, 2019

I succumbed to a certain amount of narcissism (as I often do) in my post: Sales Is Simple, Simple Is Not Easy. The problem with my post, as accurate as it may have been, is that I did what too many of us do, focusing on ourselves–sales people, sales leaders, and selling. We all do that, we focus on what we do.

Sales 88

Sales Sell Conversion Process 88

Sales Hacker

JULY 12, 2021

Indeed, most RevOps projects address a problem that’s already happened with the goal of ensuring it doesn’t happen again. To ensure continued success, revenue operations teams must deliver ongoing value by anticipating and addressing roadblocks. Revenue operations focuses on aligning sales, marketing, and customer success teams.

Objectives and Key Results 85

Objectives and Key Results Assembly Line Contract Represent 85