To Really Scale, You Need $1M on Your Balance Sheet for Every $2M in ARR
SaaStr
JANUARY 24, 2021
“My CEO Told Me To Stop Selling So Much” Recently, I met with a sales leader I’ve known for years, and he told me The Most Curious Story. The sales-driven customers are very profitable on a CAC basis, since their lead cost is $0, and so the ‘Magic Number’ or CAC/CLTV ratio is very favorable.
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